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Widgets, Page Flow and Organization

Lesson 27 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Widgets, Page Flow and Organization

Lesson 27 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

27. Widgets, Page Flow and Organization

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Widgets, Page Flow and Organization

howdy chatbots, fans. And welcome back in this lecture, we're going to continue talking about mobile monkeys, visual chatbot builder and we're going to talk about widgets what they're used for etcetera, understanding widgets, widgets are the building blocks of your chat bot, right? Every interaction you want your body to have takes place that has to be programmed and configured through the use of a widget. And there are lots of different widgets at your disposal. The screenshot over here shows you all the different widgets that are available to you through mobile monkey complex bots are built through the use of multiple widgets right? There are a lot like imagine that phone tree visualization that we've talked about before, where you have little box for one option and then you have a little branch and then there's a few different more boxes and that box connects to that box, all that is built. All those different branches are built using widgets. Um, you can have multiple widgets acros...

s multiple pages and folders. We're gonna talk about pages and folders and how to keep your bots organized. But a bot could also be a complete functioning chat bot with just one widget. So for example, you could have a text widget that just shows the user some text in a chat blast that says, hey, we're running a coupon or a promotion and here's the coupon, Go ahead and feel free to use it. That could be a standalone, complete chatbots as well. Although it's a simple one. Each widget has their own set of features, functionalities and typical use cases, it's worth familiarizing yourself with all the available widgets, so when it comes time to actually build your body, you'll and you'll understand more quickly, all the potential opportunities and possibilities that will help you accomplish what you want to build. So we're gonna go through each one of these widgets individually, it might seem like overkill to you, but I think it's worth taking the time, especially for all the different, all the students who want to go through them one by one. Let's take a moment to understand pages and groups in mobile monkey groups are like folders that contain individual pages, that's the hierarchy, immobile monkey. You have um at the top level you have groups and then you have pages and in each page there's a chat bot flow built of widgets, so you have at the high level of organization, you have page groups. Okay. Each page, like I said, contains a chat bot workflow. So each page could contain at least it has to contain at least one widget but it could, it could contain many, many different widgets and we're going to obviously go through and build those together. Um pages are most commonly used as branches in that chatbots tree, so you're gonna want to organize your pages based on different types or where you are in the funnel for that workflow for that, for that chat bot. Now remember certain chatbots will have multiple pages connected in that workflow. So just for example, and we're gonna build about like this in a few lectures, let's say. You start off by asking the user how's your day been? And the user has three options. You give the user three options in the chat, but one option could be, my day has been going amazing and one is not so great or it could be better and one is today really sucks. Then you want to be able to respond differently based on each one of those answers. So you would then create three separate pages and you would have the absolutely response, go to the absolutely page flow and then you'll build a bot response to that specific um, answer and so on and so forth for the other options. So that's how you would use pages. But all of those pages could be grouped under one folder, let's say this is a messenger ad for a back to school sale. Right? So that's how you would organize groups and pages. It's important to keep your body organized. And we're gonna talk about the organization a lot because as you build out mobile monkey. And as you build out a chatbot for any given client, every any given page, they're going to be lots and lots and lots of pages with lots and lots of different types of bots. So create what I recommend and I like I've tried different organization techniques in the past. I like this organization technique the best you have your group set up at the high level of what these bots are being used for. So you'll have a group for all your chat blasts you and if you have a lot and they're done for different reasons and you might want to reuse them, you might have a few different chat blast groups, but at least segmented them out that way. Like don't put don't put a chat blast chapter in the same group as a um, drip campaign. Uh, you know, list of, of chatbots, I always like to separate out at that level of the hierarchy. So you'll have a group for, let's say, messenger adds chatbots, a group for chat blast chatbots, a group for drip campaign, chatbots, chatbots and things like that in mobile monkey, you have the opportunity to name every single page that you create as well as the ability to name every single group that you create. It's important to also put together a list of naming conventions that works for you and your business and will keep you organized and make sure to give each and every page a descriptive name. So you can remember at a glance what chat bot is contained within it. You don't have to scroll through the entire list of widgets that comprise that chat bot. You could just get a sense of what it is right away. Um, when you create an account and you saw a glimpse of this before you get three basic pages that comes along with your default um mobile monkey account. So you have this isn't this? These three pages are grouped in the bot basics group, you have a welcome page, which is the first thing a visitor sees when they interact with your bot. That welcome page contains a default chat bot and you could, you could edit it and it's always going to be what if somebody sees when they first interact with your bot, if they're not part inside a different chatbots funnel already. And a lot of this will make sense. As we start actually seeing how these bots work in real life, you're gonna have a default page where the user is taken. If they type something in that the bot cannot answer. The default page is always very important because sometimes you can't always account for every single permutation. You might have a chat bot where you want the user to select a predefined selection and the person might not realize or they might not see, or they might just type something in like, you know, can I get a customer service representative on the phone in actual regular text and if your bot is not programmed to respond to that specific request and I'm gonna show you how you can program the bot to respond to that request, but if it's not, then the user will automatically be redirected to whatever chatbot lives inside that default page And you can edit that as well. And then you have a main menu page. The main menu pages typically a list of links up to three which forms the navigation that a user can pull up at any point through interacting with the bot. So if they're interacting with the bot and it's you know, they want to just sort of go back to the beginning or they want to get some useful links, you can click the three um the hamburger menu in facebook chat and it pops up the main menu link so it's always good to have a main menu because it again it creates a your bots are not gonna always be perfect. So if a person wants to just start over or navigate somewhere else. The main menu is a great place to ease frustration and just give more convenience to your customers. That's really um that's a really, really big thing. Again, these three pages are important because you do alleviate frustration if you can figure those pages properly. So make sure to do that. Let me briefly take you inside mobile monkey to show you how these pages look in real life. So again, we're at the bot builder under pages and we have these default groups. So if you if you twirl up and twirl down any of the groups and at the top level here are groups, you have the ability to add a group and we're gonna do a lot of that later but bought basics Okay, this is the default group that cannot be deleted and these three pages as well cannot be deleted. So you have your welcome page over here which is in your main visual bot builder area. You have a default text budget and this comes with all of you who sign up for a mobile monkey account will see this right here. It just says thanks for messaging. Someone will be right with you. You can select that text, edit it, change it to whatever you want. You can also create an entire flow for that welcome page and we'll see how to build. We're not building boats yet. But the opportunity is there? The default page? The default message that you get is sorry I'm just a bot but someone will be right with you. So again, if if it's something that the bot can't answer this is what a person will be redirected to and then you have your main menu by default, Mobile monkey is not set up to. Um, by default, Mobile monkey is not set up. They don't give you by default mobile monkeys. Main menu is not set up for you when you create an account and that's because main menus are typically consists of links that will go to your specific website. We're gonna walk through creating an effective main menu in a little while but that's the default pages. That's a overview of how to conceptualize the bots versus the pages and the groups in that overall hierarchy. These are the three basic pages in that one bot basics group that Mobile monkey always comes with. They cannot be deleted, although they can be edited and modified of course. And in the next lecture, we're gonna start talking about Q and A what it is and how to use them. I look forward to seeing you guys very soon in the next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery