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Adding Q&A Items

Lesson 29 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

29. Adding Q&A Items

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Adding Q&A Items

the chatbot fans, welcome back. Let's go ahead inside mobile monkey and add some Q. And A items. So from the if you were guys were on the pages section and mobile monkey under the bodybuilder navigate over to Q. And A. And we could add a Q. And a page right here. So each one of these and I can add a couple of them. Let's say I'll add three right here. So each one is its own contained Q. And A. So if the user says something similar to, let's say refunds, right, let's say, I want to, let's say I want to send them to my refunds page on my website, so I'm gonna first hit enter in order to save them, you have to hit enter and it'll show up over there and I can do refund policy, I'm gonna do a few different ones. So it picks up that when anybody says something um when when anybody uses the word refund or refund policy or anything, you know, similar enough to that, it could be a slight misspelling or a slight variation. Mobile monkey will still trigger my response. Refund, refund policy retur...

ns, returns um exchange, let's see like that. Okay, now I'm going to now set up the rule that what does the bot reply with. So the bot, the bot to reply with either text or a page over here. I want to reply with a text and I'm going to add um you can cr full return policy here and put in just a fake link, okay And you can also add emojis and things like that as well. But over here it's not as important now if I wanted to add multiple answers. Well I say we go to the next one. So again so this is active. I can toggle any of these. I don't have to delete them, I can toggle them on and off whenever I'd like. So now it's active. Another thing to remember is that mobile monkey is automatically saving things every few seconds whenever a change is made. So there's no need to hit a save button. If I want to delete any one of my Q. And a items, I just go ahead and click the delete button. Now let's say the user says something like um start over right or take me back something like that. And then I could have the bot go to a page and send them back to the welcome page which is let's say is that first original page that they that that a person will see what interacting with the bot. Um Say we're in let's say we're sending, we're signing people up for a webinar we might have if any at any point somebody talks about the webinar we send them to the webinar part of the funnel. Um If somebody says something let's say we sell uh clothes, we sell shoes, we sell men's shoes and somebody's asking about a certain size if it's in stock. So I could do something and let's say our bodies not programmed with a to respond to those types of questions we need to have a an actual person so we can do size and stock um you know you could do specific model numbers or whatever like that and just giving an example and then I might have my bot reply with something like default. Um let's say one of our customer support specialist well will be with you shortly and we could have a customer support specialist take over and that's why I want to add another one. I'll show you what random looks like I'm gonna add a new Q. And A. And we'll have say they say they say they respond thank you right say the person responds thank you or they show some appreciation or awesome or thanks or um T. Y is a abbreviation for thank you. Um Thank you very much write whatever some common ways. So the bot might reply with you know a emoji thumbs up and then a smiley face or a hearts emoji. The bot might reply with your very very welcome or the bottom. I reply with my absolute pleasure. The bottom I reply with um it's it's been great chatting with you today. Okay now if I click random then move monkey will just shuffle through those potential replies to any time a user puts user inputs one of those things that are similar to what I added as my cue part. The questions so question and answer refers to over here are the Q inputs and over here are the A. Outputs what what my body will answer to specific questions are not always questions but Q. And A. Is as good as a name as any for for this type of thing. Now if we go over to I'm gonna go back to mobile monkey, go to my facebook pages, I'm gonna go into this test spot over here, I'm gonna click into the chat pot and I'm gonna go back to Q. And A. Over here and there a little bit more data. And over here on this right hand side you'll see that there are a bunch of unanswered questions. Okay? So I'm gonna talk to you about what unanswered questions are really quick just for a second in the very next lecture and I hope this is making sense to you. Q. And A. As we go and build box we're gonna set up more Q. And A's. Um And give more examples. But let me just talk to you for a couple minutes. The next lecture about unanswered questions what they are and how you might be able to use them to your advantage. So I will see you guys in a few seconds in the very next lecture

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery