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Understanding Unanswered Questions

Lesson 30 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Understanding Unanswered Questions

Lesson 30 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

30. Understanding Unanswered Questions

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Understanding Unanswered Questions

howdy chatbot fans and welcome back in this lecture, we're gonna talk about unanswered questions real briefly, which is that right hand pane? You saw under the Q. And a section of mobile monkey. But first what are unanswered questions? Unanswered questions are past user inputs that the bot was not programmed to understand. So they were not necessarily part of your Q. And a list. They are ordered by highest frequency, which is great because it allows you to then create Q. And a topics out of the most commonly received inputs that the bot was not programmed to respond to. Um and that's a great tool to allow you to then figure out what should be done and how you should maybe maybe configure a new bot for a certain type of input or just have a certain type of response for a certain type of input. It gives you a really good insight at scale to what especially, and this becomes more useful as you're sending out hundreds and thousands of of or as you're sending out blasts or drip campaigns to...

hundreds or thousands of contacts, you'll get a sense of what your customers are looking for and what they want and how they're responding to your body. So let's just go, let's go quickly jump into mobile monkey so we can see what that looks like in real life. So here we are in the monkey on the right hand side, you have these unanswered questions. Um over here we have somebody who wrote yes please. Okay, five times. And the frequency is over here is five times somebody wrote Yes please to something Yes please again. And we might want to think about how the bots are programmed and why that's happening. I'm assuming that that's happening is because there's a question in one of the bot flows where a person is supposed to tap an answer based on the widget type, but they're actually typing something in and the body is not programmed to respond to that. So in those cases I can go ahead and add a new queue. I could either go back and fix that section of the bot. Just for the sake of example. I'm going to go in and add a new Q and a. And a cool feature is that once I put my mouse into this field, I'm gonna get a drop down list of all my unanswered questions and the amount of hits that they've received. So I'm gonna type in Yes. Please look. And the cool thing about monkey is that right? When I hover and click my mouse into this field, I get a drop down list of all the potential inputs from my unanswered question lists and how many hits they received. So I'm gonna click Yes please. It'll show up over there in a second and now I'm going to type in a default text that says um and now I'm going to type in default text to prompt the user to actually click one of the options because I think that that's why this mistake was happening. So I wrote instead of typing, Can you please click one of the responses? Thanks. Okay. And this is just the default, this might be the bad version, but anyway, so now it's saved and now when people type in yes please, they'll get that prompt and hopefully it will allow them to continue the flow through the chat bot funnel more easily without, without there being any hiccups. And I want to reiterate that no matter how well you build your bot, you're gonna run into some of these types of hiccups. There's gonna be these issues that arise, things like that. Um and it's important to remember that to be patient to realize that not every single conversation that happens has to be perfect. It's gonna take you maybe a couple of weeks and a few different tries and deleting your body and starting over again until you get a good bot funnel that's actually working smoothly and efficiently. And that's just part of the process. To me, it's part of the fun. It's part of the excitement monitoring the chats on your facebook page. It's all really cool and fun. And if you just sort of have that attitude and mindset about it, it could be a lot more pleasant as you're working through some of these kinks in the box that you built. So that's unanswered questions how to understand them, how to use them to your advantage and I look forward to seeing you guys very soon in the next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery