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All About the Quick Question Widget

Lesson 35 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

All About the Quick Question Widget

Lesson 35 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

35. All About the Quick Question Widget

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

All About the Quick Question Widget

the chapel fans. Let's talk about the quick question widget. I created a new page over here. The quick question, quick question widget besides for being a tongue twister is also the most powerful widget and the most, I mean between this and the text widget. But I think it's, I probably use the quick question, which it more because it gives you the opportunity to engage your customers, which is what facebook messenger is for, engage, engage, engage. This is the type of widget where you really want to start thinking about those things. We spoke about like the psychological principles of persuasion. Um, and you know, especially like ability and the fogg behavior model and all those types of things. So let's go ahead and take a look at what the quick question, which it looks like. And we're gonna go ahead and add a quick question widget. So it's about asking questions every single chat. But whether it be a drip, a blast, a messenger ad should always start off with a question. Even if the q...

uestion only allows the user to input one suggested response. Right? Yeah, more responses are typically better let them choose. But even one response is great. And you get another advantage. Once a person interacts with your um, quick question widget, you facebook will give you their email address in your audience analytics. That's huge. You don't even have to necessarily ask them for the email address. If they interact with your bot, you have that basic information, first name, last name, email address. So it's, it's fantastic. Um, so we're gonna start off by just, you know, creating a quick question. Say hey there, do you like cookies? Okay. And we're gonna save this users and another thing to remember with quick question widgets. You have to save the user's answer as an attribute. You can't leave a blank. But in this example this is not something I'm ever gonna reuse if they like cookies or not. So I'm just gonna type in new attribute and I'm gonna call it throw away. Okay? And the input type, you have a few different ways. A person could you could allow users to respond to a quick question and if you click input type, you get those options multiples allows you to add one or more suggested options that they will click or tap as a response text allows the user to just type something free form as a response to the quick question. Facebook will prompt the user to send you their location, email, facebook will prompt the user with the with their email address associated with their face facebook account to send you their email. And the same thing with phone like we saw in the previous lecture. In this case I'm gonna click multiple. And I'm going to add an answer. You have to add at least one answer. We're just waiting for my old monkey to save before I could add my answer, add an answer. And in answers you could have, there's three basic settings, you can add an image to an answer. So let's say I'm going to add an image of a cookie. I'm gonna go find an image of a cookie on google. If I could spell it right images, let's just save this image here to my desktop, Go back to mobile monkey, click the image icon and I could add my little cookie here and I could add an answer saying I love cookies. Um and I can also associate a page. So associating a page means that if they answer this question with this answer what page do I want to send them to? Right? So let's say I click here and let's just say for example remember that image widget default page that that image with a test page we built in the last section so I can send them to that page. I can send them to the image widget page and if I add another answer let's say that says I hate cookies with a um we're gonna do a frowny face emoji, grab our emoji and I could search for frown and I can write I hate cookies and I can associate that with a different page. I don't have an actual page I want people to go to here but I can put them back into let's say the text widget page we built. Okay so now the person clicks that I love cookies, they're gonna go to the image widget. If they click I hate cookies, they're gonna go to the text widget page and that should work as we intended to. So we're gonna go ahead and test this page just to see what it looks like. I'm gonna test this page open messenger and over there we see, Hey there, do you like cookies? And I have the two options, The one with the image, one without the image. Okay, so we see that it's working as it should be. Now, I'm gonna add another quick question to show you how you could use quick questions instead of forms. If you want to get a custom attribute that's important to you, you don't necessarily have to use the form, which is so in the quick question, which is, I could say something like um in the beginning of it, let's say, let's say it's important for me to get the email address and in many chatbots funnels, I want to get the user's email address, I want to get them to engage with the body. So I could say something like um hey there, um could you please tap your tap or click your email address just in case we get disconnected and this actually works really well and we're gonna save the user's attribute as email. I'm gonna click new attribute, input type. I'm gonna keep as I'm gonna, I'm gonna switch input type to email. I'm also, I don't want to, I want to be able to test how this works. I'm gonna take away these associated pages. Um so I'm gonna do no page. If I want to not associate a question from my previous widget for my previous quick question, which it with no page, I'm going to click no page that way they'll stay in this funnel. If I associate both of those answers with separate pages, they're gonna go to those separate page funnels and we're not gonna see this that quick, this quick question happen. So anything that you have built in your chatbots below an associated page, redirect, they're the the customer is not going to see because they're gonna be redirected to that funnel unless this exact same quick question lives somewhere else, which it doesn't right now. Right now it's on this page and we want to keep the users on this page. So now that we have that done, let's go and click test this page. Open messenger and here we say, hey, hey there, do you like cookies again? And I'm going to say, I love cookies. And now it follows up with the next question, Hi there, could could you please tap or click your email address just in case we get disconnected and here we have here face um facebook reads my facebook profile and offers me just a tap or click my email address and I can go ahead and tap or click that email address and then they'll then now I as the marketer who's running this bot has access to this user's first name, last name, gender, a bunch of these other variables that facebook comes with when the person engages with your bot. But I also have their email address. So that's a very cool thing to have as well. There's a lot of different things you can do with quick questions, all different sorts of questions you're gonna ask. Lots of different creativity. It's a very simple widget but it's up to you to get creative to figure out really interesting ways to use them to your advantage. And of course to ask for specific things that are important. You can start saving custom variables because the more custom variables that are important to your business that you save, the better off your follow up drip, campaigns and chat blasts are going to be because the better segmented and the better personalized they're going to be as well. In the next lecture, we're gonna talk about the Jif widget really quick how to use it. I look forward to seeing you got you guys in a few seconds right over there.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery