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How is Chatbot Marketing Different Than Other Marketing Channels

Lesson 4 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

How is Chatbot Marketing Different Than Other Marketing Channels

Lesson 4 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

4. How is Chatbot Marketing Different Than Other Marketing Channels

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

How is Chatbot Marketing Different Than Other Marketing Channels

howdy chatbots fans and welcome back in this lecture, we're gonna briefly talk about how you could begin conceptualizing your bots comparing it to different strategies, primarily email marketing campaigns because it is very similar building bots. It's pretty similar to building email marketing campaigns, but it's also drastically different. And I apologize if some of this stuff is rudimentary or, or um, common sense to some of you, you always you always could skip these lectures and get right back into the body building. But I do know um, from specific feedback that I've gotten, that a lot of students do like to go through these more conceptual theoretical parts of the training. So email marketing, right? We've all done email marketing. It's a very, very powerful tool. We still do it a lot and you still should do it a lot, but it's getting um, overwhelming to customers over the last few years, Right? Everyone's doing email marketing and you sort of, you sort of start tuning it out, we ...

get lots of email marketing emails every single day and we have this perception that it's just another advertisement. It's just another piece of marketing. That perception does not exist with facebook messenger. Um, no one views facebook messenger as a marketing platform and hopefully it will never become that way because it's very natural language. It's conversational. It's very personal. It's one on one discussions and and and and texting and chatting and that's a big reason why the engagement rates are so high with facebook chat bots. And it's also very important for you to realize that when you start thinking about how you want to structure your bots with email marketing and we'll talk about this in just a quick second. It's, it's longer, it's more one sided. It's your message with facebook bots, you have to realize that this is a one on one conversation. So think about how you would talk to your customers In that one on 1 context with email marketing. And we touched upon this in the previous lecture, you have to send traffic to a landing page. So you work really hard to build these email funnels and you build and you send all this traffic to a landing page. Um, and then they have to sign up for reform and they have to register something or they have to check out for something. You replace all that, that entire experience with facebook messenger marketing through chatbots. And that's another massive difference between your typical email marketing. And it's another thing to think about. When you start thinking about how you want to structure and build your bots as well. List building using forms, getting the variables and the characteristics of your customers that you want is insanely easy and insanely quick using facebook messenger, right? It's, it's just so much more rapid, it happened so much more quickly. It's also very, very cheap. Getting leads right now. It's the cheapest form of digital advertising that is high quality that I know of. It's because you're keeping all the experience within the Facebook ecosystem. And because relatively there's, I think there's around 100,000 active bots on facebook or something like that and counting. But still it's it's a relatively tiny, tiny fraction of all the different advertising. It's a negligible fraction of the advertising activity that takes place on facebook and facebook awards you the marketer by keeping the experience on facebook with cheaper clicks and cheaper leads. It's also just much less competitive right now. So the faster you get on this bandwagon, the faster you're gonna be able to take all this, just literally jumping into a pile of gold. It's gonna be, it's it's incredible. You're also able to get actual data from facebook. No more fake emails or fake first names are fake last names. When you interact with a lead through your bot, you're getting an actual email address, you're getting an actual name. Um, and some other information as well. And we're gonna talk about all that in future lectures. So, these are all uh incredibly worthwhile differences to note between email marketing and messenger marketing, Although the concept is similar, like I have something to say, I think I have something valuable to sell you or offer you, but the context and the approach and then the whole dynamic is is completely changed around it's what I would call a paradigm shift in selling online, right? Whereas email marketing progress from from direct marketing where you write, you would send mail to someone's house and we we still have clients to spend a lot of money on direct mail. It could still work for certain demographics. Um using similar principles of long form copy, write long emails, persuasive selling techniques, aggressive selling techniques, sort of these in your face techniques, which could work and you needed multiple touch points over a long period of time. But chatbots are completely completely different. They're conversational nature, Things are happening much quicker. People are making decisions much quicker. People are progressing through that buying funnel much quicker. Um and think about the way you want to communicate. Your marketing message is the same way as if you were discussing a great product you bought with a close friend, right? With an email. Um as you can see in this picture on the right, this is a long email, right? And that's you have nicer beautiful, well designed marketing emails, but they're not, you don't write them in the way you're you would have a conversation with your friend because you're not having a back and forth, back and forth, back and forth, back and forth when you think about facebook messenger campaigns, that's what this is, back and forth, back and forth, back and forth. I say something, You say something, I respond to what you said and you simulate that with a facebook bot and that doesn't exist by email. Um like we spoke about this, engagement rates are much, much higher for chatbots. Um and they've continued to increase email marketing engagements are actually decreasing year over year and facebook chatbots, engagement rates are actually increasing year over year. And lastly, with, with chatbots, you're doing less talking and more listening. That's how I like to describe it to potential clients Putting it all together. Now, just a 30,000 ft view of what we've discussed in the last two lectures at a very high conceptual level. Messenger marketing is the act of engaging with prospects, leeds, fans, anyone in your system, anyone who might be potentially interested in your product and services customers through a messenger chat platform. When we say messenger marketing, that's what it means. I'm engaging with you through chat as opposed to through email or through phone or through direct mail or anything else. That's chat. A chat bot is the technology, it's the software that allows you to use Messenger marketing at scale automatically and as one of the most powerful tools at your disposal today. So those are the very high level concepts and I hope you're beginning to get a clear understanding of what we're dealing with here. So if you came into this course, um, not really knowing exactly how to conceptualize or think about a facebook chat bots or what what it was or where it lived or what you could do with it. I'm really hoping that by now you're starting to fill in the blanks, putting a little bit of color to the monochromatic view you might have had of it um, previously. And I certainly hope you're starting to get excited to see all the possibilities and all the potential that we have when it comes to building these facebook bots. And again, that's it for this lecture. I look forward to seeing you very soon in the very next one.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery