howdy chatbots fans and welcome back in this lecture, we're gonna briefly talk about how you could begin conceptualizing your bots comparing it to different strategies, primarily email marketing campaigns because it is very similar building bots. It's pretty similar to building email marketing campaigns, but it's also drastically different. And I apologize if some of this stuff is rudimentary or, or um, common sense to some of you, you always you always could skip these lectures and get right back into the body building. But I do know um, from specific feedback that I've gotten, that a lot of students do like to go through these more conceptual theoretical parts of the training. So email marketing, right? We've all done email marketing. It's a very, very powerful tool. We still do it a lot and you still should do it a lot, but it's getting um, overwhelming to customers over the last few years, Right? Everyone's doing email marketing and you sort of, you sort of start tuning it out, we ...

get lots of email marketing emails every single day and we have this perception that it's just another advertisement. It's just another piece of marketing. That perception does not exist with facebook messenger. Um, no one views facebook messenger as a marketing platform and hopefully it will never become that way because it's very natural language. It's conversational. It's very personal. It's one on one discussions and and and and texting and chatting and that's a big reason why the engagement rates are so high with facebook chat bots. And it's also very important for you to realize that when you start thinking about how you want to structure your bots with email marketing and we'll talk about this in just a quick second. It's, it's longer, it's more one sided. It's your message with facebook bots, you have to realize that this is a one on one conversation. So think about how you would talk to your customers In that one on 1 context with email marketing. And we touched upon this in the previous lecture, you have to send traffic to a landing page. So you work really hard to build these email funnels and you build and you send all this traffic to a landing page. Um, and then they have to sign up for reform and they have to register something or they have to check out for something. You replace all that, that entire experience with facebook messenger marketing through chatbots. And that's another massive difference between your typical email marketing. And it's another thing to think about. When you start thinking about how you want to structure and build your bots as well. List building using forms, getting the variables and the characteristics of your customers that you want is insanely easy and insanely quick using facebook messenger, right? It's, it's just so much more rapid, it happened so much more quickly. It's also very, very cheap. Getting leads right now. It's the cheapest form of digital advertising that is high quality that I know of. It's because you're keeping all the experience within the Facebook ecosystem. And because relatively there's, I think there's around 100,000 active bots on facebook or something like that and counting. But still it's it's a relatively tiny, tiny fraction of all the different advertising. It's a negligible fraction of the advertising activity that takes place on facebook and facebook awards you the marketer by keeping the experience on facebook with cheaper clicks and cheaper leads. It's also just much less competitive right now. So the faster you get on this bandwagon, the faster you're gonna be able to take all this, just literally jumping into a pile of gold. It's gonna be, it's it's incredible. You're also able to get actual data from facebook. No more fake emails or fake first names are fake last names. When you interact with a lead through your bot, you're getting an actual email address, you're getting an actual name. Um, and some other information as well. And we're gonna talk about all that in future lectures. So, these are all uh incredibly worthwhile differences to note between email marketing and messenger marketing, Although the concept is similar, like I have something to say, I think I have something valuable to sell you or offer you, but the context and the approach and then the whole dynamic is is completely changed around it's what I would call a paradigm shift in selling online, right? Whereas email marketing progress from from direct marketing where you write, you would send mail to someone's house and we we still have clients to spend a lot of money on direct mail. It could still work for certain demographics. Um using similar principles of long form copy, write long emails, persuasive selling techniques, aggressive selling techniques, sort of these in your face techniques, which could work and you needed multiple touch points over a long period of time. But chatbots are completely completely different. They're conversational nature, Things are happening much quicker. People are making decisions much quicker. People are progressing through that buying funnel much quicker. Um and think about the way you want to communicate. Your marketing message is the same way as if you were discussing a great product you bought with a close friend, right? With an email. Um as you can see in this picture on the right, this is a long email, right? And that's you have nicer beautiful, well designed marketing emails, but they're not, you don't write them in the way you're you would have a conversation with your friend because you're not having a back and forth, back and forth, back and forth, back and forth when you think about facebook messenger campaigns, that's what this is, back and forth, back and forth, back and forth. I say something, You say something, I respond to what you said and you simulate that with a facebook bot and that doesn't exist by email. Um like we spoke about this, engagement rates are much, much higher for chatbots. Um and they've continued to increase email marketing engagements are actually decreasing year over year and facebook chatbots, engagement rates are actually increasing year over year. And lastly, with, with chatbots, you're doing less talking and more listening. That's how I like to describe it to potential clients Putting it all together. Now, just a 30,000 ft view of what we've discussed in the last two lectures at a very high conceptual level. Messenger marketing is the act of engaging with prospects, leeds, fans, anyone in your system, anyone who might be potentially interested in your product and services customers through a messenger chat platform. When we say messenger marketing, that's what it means. I'm engaging with you through chat as opposed to through email or through phone or through direct mail or anything else. That's chat. A chat bot is the technology, it's the software that allows you to use Messenger marketing at scale automatically and as one of the most powerful tools at your disposal today. So those are the very high level concepts and I hope you're beginning to get a clear understanding of what we're dealing with here. So if you came into this course, um, not really knowing exactly how to conceptualize or think about a facebook chat bots or what what it was or where it lived or what you could do with it. I'm really hoping that by now you're starting to fill in the blanks, putting a little bit of color to the monochromatic view you might have had of it um, previously. And I certainly hope you're starting to get excited to see all the possibilities and all the potential that we have when it comes to building these facebook bots. And again, that's it for this lecture. I look forward to seeing you very soon in the very next one.

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Isaac Rudansky

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally and over 900k students worldwide.

2,000+ classes ranging from fundamentals to advanced techniques.

How is Chatbot Marketing Different Than Other Marketing Channels

How is Chatbot Marketing Different Than Other Marketing Channels

Lesson Info

4. How is Chatbot Marketing Different Than Other Marketing Channels

Lessons

Welcome to Facebook Messenger Chatbot Masterclass

What is Messenger Marketing

Advantages to Using Facebook Messenger Marketing

How is Chatbot Marketing Different Than Other Marketing Channels

Who Can Use Messenger Bots to Their Advantage

Quiz - Chapter 1

Ecommerce Chatbot Strategies

Webinar - Event Registrations Using Chatbots

Lead-gen Chatbot Strategies

Using Chatbots to Promote Educational Resources

Using Chatbots to Stay in Touch With Your Customers

Calculating LTV and CAC to Formulate Incentive Plans

Ideas for Incentive Structures to Promote Through Facebook Chatbots

Quiz - Chapter 2

Commitment and Consistency in Chatbot Design

Increasing Customer Value With Reciprocity

Using Social Proof to Build Trust and Identity

Likability - Your Secret Weapon to Successful Bot Marketing

Using Scarcity to Drive Your Customers to Convert Faster

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

Quiz - Chapter 3

What is Mobile Monkey

Creating a Mobile Monkey Account and Connecting Your Facebook Page

Viewing Active Bots and Adding Users

Create Your First Chatbot

Quiz - Chapter 4

Widgets, Page Flow and Organization

Understanding Q&A and What They're Used For

Adding Q&A Items

Understanding Unanswered Questions

Configuring and Editing Bot Builder Settings

All About the Text Widget

All About the Image Widget

All About the Form Widget

All About the Quick Question Widget

All About the GIF Widget

All About the Attachment Widget

All About the Attribute Widget

All About the Connection Widget

All About the Email Widget

All About the Gallery Widget

All About the List Widget

All About the Navigate Widget

All About the Typing Widget

All About the Video Widget

Quiz - Chapter 5

What's a Chat Blast Anyway

A Few Useful Chat Blaster Use Cases

Chat Blasting Vs. Drip Campaigns

Planning Four Chat Blast Ideas - Part 1

Planning Four Chat Blast Ideas - Part 2

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

Building Our Coupon Chat Blast

Testing Our Chat Blast Before Blasting

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

Building a Chat Blast to Drive Phone Calls

Building Our New Product Line Chat Blast

Building Our Competitive Advantage - Awareness Chat Blast

Analyzing Chat Blast Results

Why Are Lead Magnets Important

Installing Your Chat Widget on a WordPress Site

Installing Your Chat Widget on a Shopify Site

58: Installing Your Chat Widget Through Google Tag Manager

Link to Messenger and Adding It to Emails and Blogs

Adding the Checkbox Plugin to Your Web Forms

How to Use Facebook Comment Guards

Creating Facebook Messenger Landing Pages

Quiz - Chapter 7

What Are Facebook Messenger Ads

Messenger Ads Best Practices and Sample Strategies

Creating a New Messenger Ad Campaign in Facebook

Designing a Messenger Ad

Completing Messenger Campaign Creation in Facebook Ads Manager

Drafting Our Mobile Monkey Messaging Campaign Blueprint