What's a Chat Blast Anyway
howdy chatbots fans and welcome back in this section, we're gonna talk about how to wield the mobile monkey chat blaster like a Jedi master. And truthfully, I was gonna put this section a little bit later on in the course, I was talking to Larry on the phone yesterday. He's like, no, I see you got to put the chat blast stuff right up front when you start building box. That's what everyone loves. It's one of the most exciting features. Um you know, you talk about the other stuff later, I said, okay, whatever you think is best, you know, your people better than I do for sure. Um so we're gonna talk about chat blasters in this section. We're gonna build chat blasts, we're gonna talk about best practice. But first, what is a chat blaster Anyway, so like I said, chat blasting is one of mobile monkeys most exciting features. It allows you to push a chatbot workflow to all your contacts, a segment of your contacts, any specific audiences that you create, which allows you to reach a mass audie...
nce at scale Really quickly. It's really cool stuff When done right Chat blasts can have open rates of upwards of 90% and engagement rates, people actually engaging and interacting with that boat flow upwards of 30%. Which as you guys know, who are coming from email, marketing is orders of magnitude more effective and more engaging than any other marketing channels, especially email within mobile monkey, you could schedule your chat blasts to go out later or you could send out your chat blast right away and I'll show you how to use those features of course you'll want to segment your blasts for more personalization and what do I mean by that? As you begin collecting a lot of contacts and we've talked, we've spoken about in previous lectures about custom attributes. Um, just getting even and even the attributes that come built in with facebook, like gender and location and things like that. Um, but you might be collecting custom attributes like title, company, name, company size, company revenue, what products of persons in the market for? Right? If you're those of you who are familiar with re marketing lists, if you've done adwords, this is a very similar concept. So the more personalized your chat blasts can be based on where you're sending them out and there are many very good chat blast that should be sent out to all your contacts. I'm not saying that every single chat blast needs to be sent out to a specific audience and even within your all contacts list, you're gonna have attributes that you could use with dynamic variables to personalize the message to each individual person. Um, which is really, really cool. Um, it's something important to remember when you're running your chat blasts is that you want to always offer your users a way to unsubscribe from these automatic messages because as you begin chat blasting, you might send out once every couple of days and then you're gonna also be running drip campaigns that might be sent out in in shorter intervals. We always talk about keeping the user experience as frustration free and as smooth as possible and that's something really worth keeping in mind. In the next lecture, we're gonna talk about common chat blaster use cases and then I'm gonna teach you how to draft out and start thinking about building out these, these chat blasts with a little bit of forethought and sort of what you want to accomplish with them. And we'll be off to the races and then I think, you know, today will send out an actual chat blast 2 to 1 of our clients. So it'll be exciting. I will see you guys in a few seconds in the very next lecture.