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Chat Blasting Vs. Drip Campaigns

Lesson 49 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Chat Blasting Vs. Drip Campaigns

Lesson 49 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

49. Chat Blasting Vs. Drip Campaigns

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Chat Blasting Vs. Drip Campaigns

Howdy chatbots fans and welcome back in this lecture, I want to briefly talk about the difference between chat blasts and drip campaigns because on the surface they might look very similar. So we have blasts and we have drips. Okay, now we haven't spoken about drip campaigns yet or we haven't seen drip campaigns inside the mobile monkey interface yet. But there's a big difference in how you want to think about what messages and what content you want to put through a drip and the type of messages and content you want to put through a blast. So the primary difference is that a drip campaign is a sequence of messages spaced out over time. So in a drip campaign and this is after a person joins a certain list. So it could be all contacts, anybody who engages with your messenger body or anybody who messages your company through facebook will then get added as a contact list and then be put into a drip campaign. So a drip campaign, it's not as much about selling as it is about blast as it is ...

about blast because you're gonna, have you know, let's say 10 minutes and then another one that's gonna come out 30 minutes an hour, two hours, five hours, You know, and then maybe a day, one a day later. Now, what's important understand about the drip campaign is that you can send us many marketing messages within a 24 hour period of a person engaging with your bottom messaging your brand and then one more, 24 hours later, one more non promotional message. Um, 24 plus hours later, it's the 24 plus one rule, we'll talk about that more when we build drip campaigns, but the purpose of the drip campaign is engagement. Okay, I'm not sure if that's legible, but engagement, you want people to engage with the bot, you want to ask them questions. Like do you like cookies? They say yes and you know, obviously something a little bit more relevant to your brand because every single time they engage with your bot and they message you back through facebook, they stay on your list. So in essence, the purpose of drip campaigns is to give useful information, so about give useful information about your brand, but to also keep them on your audience. It's sort of like uh cookie expiration dates when it comes to re marketing campaigns and ad words right? There's only a certain, there's a membership duration to an audience. And the same thing is true with, with facebook bots, drip campaigns are a great way to keep people engaged by not being two uh sales e not trying to sell too much or not trying to promote the brand too much, but just more like engaging content. Like um blog posts, you might have a drip for a webinar. These are good, these are very common use cases for drips. Um white papers, e books, reviews. You know, industry guides, store hours. You know, these are sort of like evergreen types of pieces of content that are engaging and it's not asking the user to do anything in particular blasts are very different in nature blaster when you want to run a promotion, you want to get traffic to your site quickly, you want to get sales. So you have an urgency, right blasts are one off, one off hail Marys sort of um, and you want to get that to be as effective as possible. Like you're not so worried about losing subscribers in a blast, you're not as worried about frustrating subscribers. I mean you're always worried. I don't want to say that I don't want to give off the impression that we're never not worried about frustrating our users, but with blast, it's okay to be a little bit more aggressive. So we're gonna be aggressive are like tactfully aggressive and we're going to be urgent. Remember when we spoke about the principles of urgency with scarcity? Um, we're gonna use persuasive techniques more thoughtfully here, like with drips. Okay, here's like a, here's an interesting blog post or here's a case study. Here's a poll or survey. Here's a webinar registration sort of more straightforward. Again, getting engagement blasts are like, no, we need to sell, we put on our salesmanship hats. Um, and we're gonna see these actions in play as we designed these blasts. So that's the real primary difference and in both in both of these types of marketing, you need to always let your users know that they can unsubscribe. That's the best practice that Larry has found um that I found that when you're running either blast or drips in the first message, you could just say um you could write in square brackets, reply stop and um to unsubscribe, it's always a good idea to do that. And mobile monkey actually comes by default with that built in that if somebody reply, stop or unsubscribed, they get an option to unsubscribe and that helps the user experience tremendously in both trips and blasts. But that's the basic difference psychologically the differences, urgency, urgency, immediacy, aggressiveness selling. That's blasts, drips are more we want you to engage, want to keep you on our audience list. We want to promote content that we have, we want to keep our brand in the front of your mind. Um and hopefully that will result in sales. Of course, that's the whole point. But the primary purpose of the trip again is getting that engagement the primary purpose of a blast is getting that sale, getting that traffic to your website. Um, and accomplishing a very specific marketing goal. And we're going to think about these marketing goals as we talk about building our blasts and building our, our our rough drafts of our blast, which is coming up in the next lecture. So thanks so much for sticking around and I'll see you guys in a few seconds

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery