Planning Four Chat Blast Ideas - Part 1
howdy chop off fans and welcome back, let's start planning for different chat blasts, One of which will send out this morning, maybe maybe two, we'll see what happens. Um I like to plan my chatbots, whether they be blast drips or more complex chatbots, especially the more complex chatbots that I'll use, like messenger ads are full blown out funnels. Um I like to plan those um in advance using just a diagram or using like a google drawing or, or just an ipad or something like that, because it gives me a sense of it gets me thinking about better ideas. And it also gives me a sense of the pages in the organization that I'm gonna need inside my chatbots. So we're gonna do a quick plan of four different chatbots. Okay, so we're going to build uh coupon slash sale. That's the first step I will build, then we're gonna build a let's say legion call C. T. A. So call to action is is, I want people to call the company um to generate leads to the, to the to a sales to a sales force. The 3rd Chat, ...
but we're gonna build is new product line And the 4th chatbots we're gonna build is a competitive advantage. So let's say competitive and this is a fun one. I love doing this one. Each one of these blasts could be complex, multi page, multi group funnels, um will build most of them as simple funnels to start because we'll do, we'll do a lot of more complex things later on and, but maybe we'll do, let's say the competitive advantage, one will make them up by page, but let's just say the coupon on the sale. So what do I want to think about? What do I want to accomplish? That's the first thing that I think about when I plan any sort of chat blast or drip or that goes out. So goal. Um it's basically to get people to use the coupon, use coupon, right? And this is easy. But like as you write these out, like you'll see that um it's helpful to plan it this way. So what sort of techniques do I want to use? Remember we spoke about all the different principles of persuasion? Um we want to use scarcity. Right? And remember to contrast with abundance. Remember that concept, we spoke about contrast with abundance. Um we want to use urgency, which is sort of part of, it's sort of part of of scarcity. Um remember we spoke about the fog behavioral model, what type of trigger we need? Are you high, Are these people high in motivation or are they high in um perceived ability? Where do we need to move the trigger? Where where do we move? Where do we need to move the needle for this audience? So for a coupon say let's say this is a furniture company? I think there's high end perceived ability? Like they have no one has any problem with checking out online. So I think we need to, our goal here is to increase motivation so we need to think about like how good of a sale we're gonna actually run and how we're going to phrase it. So if I just start planning out my bots a little bit I'm not gonna do it doesn't need to be fully planned out or fully drafted. I just want to get a basic idea. So we're gonna start off with let's say um Start off with a quick question right just to get some initial engagement we'll use an emoji or whatever. Maybe that'll be the first um the first step of this chap last and we'll have a single answer. So I I write essay for single answer and then we're gonna have some P. T. P. T. Stands for personalized text using the text widget and I'll say something like you know the you know how you're feeling today. What about a coupon? Something like that. Well we'll figure it out as the time comes and then we're gonna have, okay thanks. First name. That sounds awesome. We want we want to let you know that there's a limited time sale running and then maybe I'll do a typing widget and then maybe I'll put something here that gives that urgency another text widget that gives urgency. Um I'll give the coupon code that they could use. I'll do something with scarcity where they don't have their they don't maybe the coupon code is going to expire soon or something like that. Um and then maybe we'll do like a gallery with some with some products and links to best selling products. Gallery links. Okay, now this looks like a pretty good shot. Last I understand my goal, understanding the goal of the chat blast helps them understand which psychological principles I want to implement, scarcity, urgency contrasting with abundance. Thinking about the audience here is helping me understand that these are people who are already high in perceived ability. This is not an overly complex task. They just need an additional they they need a little bit of additional motivation. Um and now I now I can go and actually build out this this bot in a rough draft and I can get a really good sense of how I wanted to look on the inside. Um let's take a look at the legion call to action. So again, what's my goal? The goal is to get phone calls. Right now we're going to pretend this is our client that sells um medical equipment, the portable oxygen concentrators. Okay, this is a real client now, they have a they sell all their products over the phone, they don't sell online. These are expensive units. There's a lot of, it's a complicated purchase order. Um it's all done on the phone. So my I want to establish likability right? Because I want people to be comfortable calling our sales team and likability is important because no one wants to speak to likability, nobody wants to speak to somebody who's not likable. So I want to establish that sort of sense of friendship. Um, I want to establish reciprocity, right? I want to do something. I want to establish a feeling of indebtedness where we're again, like I spoke about in this last lecture, we're taking a gamble on you, take a gamble on us, we're here for you don't just buy from us for our sake. Okay. Um, now think about the fog behavioral model, right? What do we need to do in terms of our calls to action? Again, I think this one's a little bit trickier. I think this one is actually where we need to increase the perceived value. I think in this chat blast it's very similar where these these users are very highly motivated to buy, but they have low perceived ability, meaning it's expensive, right? So inexpensive product creates a low perceived ability because I'm not sure if I can afford this, I'm not sure if it's worth it. So we need to increase a sense of value which will increase that sense of ability. Notice that over here. Um in some cases where you have low perceived ability, you need to you need to simplify something because that low perceived ability could be a result of somebody assuming that this is too complicated. But oftentimes you could have a low perceived ability because it's too expensive. That's also another, that's another function of low perceived ability. So again, I'm gonna start off with a quick question and it's gonna be, I think it's gonna be something that's nice and light, something to establish our brand voice to tie into this idea of likability here. Okay, I'm gonna ask them to engage, um I'm gonna ask them then I'm going to send out news, okay, I'm gonna send out news in the form of what I know about our products. So I know that we're gonna send out a text widget and it's gonna be about battery power and weight of the units because I know that those things are very important. Two people then I want to do something that shows that like we're doing something on their behalf. So I'll say something like um you know, our call center is very busy, but if you call us now we can prioritize you. Um or I'll say something that, you know, give me a second, I'll check with my supervisor if we could get a certain discount for you today, something like that. Um so we're gonna put in, we have the text widget, battery, wait, maybe I'll do a little bit of a typing thing here and then over here we could put something like um recep reciprocity favor. See, I don't need to know exactly what I'm going to right now, I just like to know my structure because when I know my structure, I get a good sense and then planning it out this way, it gives me a good sense of putting the right psychological components in there at the right times. Um and then I'm gonna do the finally, right after that, we're gonna have a I'm going to do a product that's on sale, so we'll do, let's say an image or a gallery will see a gallery link, probably an image. And then we'll have the call to action to call the call center, and then this will be a text widget with a button, a button to call. Okay, that's the chap, last for the legion. So this is a rough draft or sketch of our first to chat blasts. And the next lecture, we'll continue right along this line and we'll draft out some ideas and the structure and goals and an audience insights for the next two chap lasts, We're gonna build, I'll see you guys in a few seconds on the other side