Welcome back to this exciting lecture chatbot fans. This is super exciting because we're going to actually go and build our first chat bots and this is a chatbot that we're going to send out. So really awesome. So let's go ahead and do it back in here in mobile monkey. And again we're building our first coupon sale chatbot and the beautiful thing is I know based on my on my diagrams and my planning exactly how I want to build it and what I want to actually build and what I want to say. Um so we're gonna start off with a quick question, so I'm gonna add a quick question and with a quick question, you always want to be engaging, right? We want to start off by asking the user a question and remember this is a sofa maybe like this is a and remember you have to also know your business. So who are your customers, what your demographics, what are people um you know sort of what are people like and make it relevant to your, to your business? So I'm gonna start off by saying, hey first name and...

if you don't get the twirly down when you open up the two squiggly bracket, sometimes you just need to type it in manually. Ah So I just sort of had this idea maybe we'll ask them how many hours a night they they spend on their couch, something like that. Okay, so again this is something to be light, it's to be engaging and remember we said if we if we get somebody to respond to our blast, we get to keep them on our audience. So it's also good to um engage even though that's the primary focus of a drip campaign, there's nothing wrong with making that happen in a chat blast. So we're gonna do a new attribute called throw away because I don't need to, oh I think I have a throwaway saved, right? I don't I don't need to save that attribute I'm not going to use however they answer this um in any specific way. So I'm gonna let them be a text response. Okay so meaning free form, I don't really care what they answer, I just want them to engage, I want them to engage with my body. Um Now I'm gonna respond with something light and fun. Maybe we'll do, let's say find a Jiff of like a couch potato. Um I opened up the Jif widget couch potato, I don't know, let's see This 1's pretty funny. You have the dog on the couch. Um and I'm gonna put in now a text widget that talks about the coupon. So first I'm going to type in widget maybe we'll do typing for four seconds or so four or five seconds, give it a break and we're going to now right in our coupon code so remember we want to do scarcity and urgency so I'm gonna type in first name so far mania is running LTD and promotion this week and we're offering coupon code only available available through facebook messenger. Use Code S. M. Special check out to save an additional 20% on any it's stuck item. Okay um Now we forgot one thing we want to go back to the top and I always want to write something like reply stop at any time to opt out of mess of messages from us Something like that. Okay now go back down here so use code sm special checkout to save an additional 20% of any in stock. So I'm gonna add a button that brings people to the website. Um shop sale now and put it in their website. U. R. L. I'm just gonna grab it, copy it simple paste and add the button and this is really a complete chat blast right now. We already added the button. Um We might want to add a couple of gallery links. Right that was one of the idea down here to add. So we have scarcity, we have urgency. There's only a few years. It's the sale's gonna end at the end of this week. It's exclusive which is great. Um Let's go ahead and add a gallery link of some of our popular products. Um I'm gonna put in typing first and I'm gonna say something like you know Do six seconds and then we'll put in um Okay it's just a prompt. Like here are three of our best selling items in case you wanted. Check them out. Um And we're gonna add a gallery link and we have to grab some pictures so I happen to know this brand very well they're a client of ours so I know exactly what are their best, I know I know what their best selling items are. So we're gonna take the bob's classic. Save the image 1st, grab a title, grab a U. R. L. And I'll even put the price here in the description. So for 69 48% off I'm gonna put the price here. And in parentheses how much percent off? 48% off? Um LTD or I'll say only a few left. Okay. Um And then I'm gonna can the U. R. L. If you have a person that the U. R. L. Field will allow a person to just click the image or click the link and go straight there. But there's nothing wrong with adding the button there as well. Um Shop now and I could put the U. R. L. Right there, add the button, I'm gonna add another item. Oh I gotta add the picture formatted as a rectangle. I'm gonna have to crop it maybe. So now I'm gonna be able to crop my image to a rectangle, drag it to center it how I want it, click crop and my picture should load nicely. In the meantime I will go get the next product. Um We're going to do This one here. Save the image, grab the U. R. L. Grab the title, put the image in U. R. L. At a button um description. I think it's 5 49 48. Force 5:49 39% off. So it's and add one more item and this one is going to be a love seat and we're gonna take this one, grab the U. R. L. Grab the title if you left, grab the U. R. L. At the button and we have a image and great so that's basically um a fantastic chat blast. We have a bunch of different widgets here and the fact that this was so quick to build, I don't know eight minutes in seven minutes something like that. So and I was doing a lot of talking and in a gallery which it takes some time. So it was just five minutes to build a really useful and what I think is going to be an effective chat blast. Um So what I want to do in the next lecture is test the chat blast before we actually send it out live to debug any issues that might happen. This is a very important step. I anticipate even though I think I built this well and I don't think there are any problems I anticipate there may be being something you want to change when we find some errors or whatever it is. So in the next lecture we'll talk about testing the chapel at the chat blast will actually test it. But I do hope you found this lecture exciting actually building a chat blast. And I hope that you're gonna be able to apply these same concepts to your own blasts, and I'll see you guys in a few seconds in the very next lecture.

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Isaac Rudansky

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally and over 900k students worldwide.

2,000+ classes ranging from fundamentals to advanced techniques.

Building Our Coupon Chat Blast

Building Our Coupon Chat Blast

Lesson Info

53. Building Our Coupon Chat Blast

Lessons

Welcome to Facebook Messenger Chatbot Masterclass

What is Messenger Marketing

Advantages to Using Facebook Messenger Marketing

How is Chatbot Marketing Different Than Other Marketing Channels

Who Can Use Messenger Bots to Their Advantage

Quiz - Chapter 1

Ecommerce Chatbot Strategies

Webinar - Event Registrations Using Chatbots

Lead-gen Chatbot Strategies

Using Chatbots to Promote Educational Resources

Using Chatbots to Stay in Touch With Your Customers

Calculating LTV and CAC to Formulate Incentive Plans

Ideas for Incentive Structures to Promote Through Facebook Chatbots

Quiz - Chapter 2

Commitment and Consistency in Chatbot Design

Increasing Customer Value With Reciprocity

Using Social Proof to Build Trust and Identity

Likability - Your Secret Weapon to Successful Bot Marketing

Using Scarcity to Drive Your Customers to Convert Faster

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

Quiz - Chapter 3

What is Mobile Monkey

Creating a Mobile Monkey Account and Connecting Your Facebook Page

Viewing Active Bots and Adding Users

Create Your First Chatbot

Quiz - Chapter 4

Widgets, Page Flow and Organization

Understanding Q&A and What They're Used For

Adding Q&A Items

Understanding Unanswered Questions

Configuring and Editing Bot Builder Settings

All About the Text Widget

All About the Image Widget

All About the Form Widget

All About the Quick Question Widget

All About the GIF Widget

All About the Attachment Widget

All About the Attribute Widget

All About the Connection Widget

All About the Email Widget

All About the Gallery Widget

All About the List Widget

All About the Navigate Widget

All About the Typing Widget

All About the Video Widget

Quiz - Chapter 5

What's a Chat Blast Anyway

A Few Useful Chat Blaster Use Cases

Chat Blasting Vs. Drip Campaigns

Planning Four Chat Blast Ideas - Part 1

Planning Four Chat Blast Ideas - Part 2

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

Building Our Coupon Chat Blast

Testing Our Chat Blast Before Blasting

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

Building a Chat Blast to Drive Phone Calls

Building Our New Product Line Chat Blast

Building Our Competitive Advantage - Awareness Chat Blast

Analyzing Chat Blast Results

Why Are Lead Magnets Important

Installing Your Chat Widget on a WordPress Site

Installing Your Chat Widget on a Shopify Site

58: Installing Your Chat Widget Through Google Tag Manager

Link to Messenger and Adding It to Emails and Blogs

Adding the Checkbox Plugin to Your Web Forms

How to Use Facebook Comment Guards

Creating Facebook Messenger Landing Pages

Quiz - Chapter 7

What Are Facebook Messenger Ads

Messenger Ads Best Practices and Sample Strategies

Creating a New Messenger Ad Campaign in Facebook

Designing a Messenger Ad

Completing Messenger Campaign Creation in Facebook Ads Manager

Drafting Our Mobile Monkey Messaging Campaign Blueprint