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Building Our Coupon Chat Blast

Lesson 53 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Building Our Coupon Chat Blast

Lesson 53 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

53. Building Our Coupon Chat Blast

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Building Our Coupon Chat Blast

Welcome back to this exciting lecture chatbot fans. This is super exciting because we're going to actually go and build our first chat bots and this is a chatbot that we're going to send out. So really awesome. So let's go ahead and do it back in here in mobile monkey. And again we're building our first coupon sale chatbot and the beautiful thing is I know based on my on my diagrams and my planning exactly how I want to build it and what I want to actually build and what I want to say. Um so we're gonna start off with a quick question, so I'm gonna add a quick question and with a quick question, you always want to be engaging, right? We want to start off by asking the user a question and remember this is a sofa maybe like this is a and remember you have to also know your business. So who are your customers, what your demographics, what are people um you know sort of what are people like and make it relevant to your, to your business? So I'm gonna start off by saying, hey first name and...

if you don't get the twirly down when you open up the two squiggly bracket, sometimes you just need to type it in manually. Ah So I just sort of had this idea maybe we'll ask them how many hours a night they they spend on their couch, something like that. Okay, so again this is something to be light, it's to be engaging and remember we said if we if we get somebody to respond to our blast, we get to keep them on our audience. So it's also good to um engage even though that's the primary focus of a drip campaign, there's nothing wrong with making that happen in a chat blast. So we're gonna do a new attribute called throw away because I don't need to, oh I think I have a throwaway saved, right? I don't I don't need to save that attribute I'm not going to use however they answer this um in any specific way. So I'm gonna let them be a text response. Okay so meaning free form, I don't really care what they answer, I just want them to engage, I want them to engage with my body. Um Now I'm gonna respond with something light and fun. Maybe we'll do, let's say find a Jiff of like a couch potato. Um I opened up the Jif widget couch potato, I don't know, let's see This 1's pretty funny. You have the dog on the couch. Um and I'm gonna put in now a text widget that talks about the coupon. So first I'm going to type in widget maybe we'll do typing for four seconds or so four or five seconds, give it a break and we're going to now right in our coupon code so remember we want to do scarcity and urgency so I'm gonna type in first name so far mania is running LTD and promotion this week and we're offering coupon code only available available through facebook messenger. Use Code S. M. Special check out to save an additional 20% on any it's stuck item. Okay um Now we forgot one thing we want to go back to the top and I always want to write something like reply stop at any time to opt out of mess of messages from us Something like that. Okay now go back down here so use code sm special checkout to save an additional 20% of any in stock. So I'm gonna add a button that brings people to the website. Um shop sale now and put it in their website. U. R. L. I'm just gonna grab it, copy it simple paste and add the button and this is really a complete chat blast right now. We already added the button. Um We might want to add a couple of gallery links. Right that was one of the idea down here to add. So we have scarcity, we have urgency. There's only a few years. It's the sale's gonna end at the end of this week. It's exclusive which is great. Um Let's go ahead and add a gallery link of some of our popular products. Um I'm gonna put in typing first and I'm gonna say something like you know Do six seconds and then we'll put in um Okay it's just a prompt. Like here are three of our best selling items in case you wanted. Check them out. Um And we're gonna add a gallery link and we have to grab some pictures so I happen to know this brand very well they're a client of ours so I know exactly what are their best, I know I know what their best selling items are. So we're gonna take the bob's classic. Save the image 1st, grab a title, grab a U. R. L. And I'll even put the price here in the description. So for 69 48% off I'm gonna put the price here. And in parentheses how much percent off? 48% off? Um LTD or I'll say only a few left. Okay. Um And then I'm gonna can the U. R. L. If you have a person that the U. R. L. Field will allow a person to just click the image or click the link and go straight there. But there's nothing wrong with adding the button there as well. Um Shop now and I could put the U. R. L. Right there, add the button, I'm gonna add another item. Oh I gotta add the picture formatted as a rectangle. I'm gonna have to crop it maybe. So now I'm gonna be able to crop my image to a rectangle, drag it to center it how I want it, click crop and my picture should load nicely. In the meantime I will go get the next product. Um We're going to do This one here. Save the image, grab the U. R. L. Grab the title, put the image in U. R. L. At a button um description. I think it's 5 49 48. Force 5:49 39% off. So it's and add one more item and this one is going to be a love seat and we're gonna take this one, grab the U. R. L. Grab the title if you left, grab the U. R. L. At the button and we have a image and great so that's basically um a fantastic chat blast. We have a bunch of different widgets here and the fact that this was so quick to build, I don't know eight minutes in seven minutes something like that. So and I was doing a lot of talking and in a gallery which it takes some time. So it was just five minutes to build a really useful and what I think is going to be an effective chat blast. Um So what I want to do in the next lecture is test the chat blast before we actually send it out live to debug any issues that might happen. This is a very important step. I anticipate even though I think I built this well and I don't think there are any problems I anticipate there may be being something you want to change when we find some errors or whatever it is. So in the next lecture we'll talk about testing the chapel at the chat blast will actually test it. But I do hope you found this lecture exciting actually building a chat blast. And I hope that you're gonna be able to apply these same concepts to your own blasts, and I'll see you guys in a few seconds in the very next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery