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Launching Our First Chat Blast- Naming, Audience, Page and Purpose

Lesson 55 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

Lesson 55 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

55. Launching Our First Chat Blast- Naming, Audience, Page and Purpose

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

howdy chatbots fans and welcome back now that we have our first chat blaster built, we're gonna go inside the mobile monkey, create our first chat blast and actually launch it live. So let's go into mobile monkey and see how to do this. So remember that the body builder is where all your pages live but it's not where other things live. This left hand menu is where you'll find all the different features and functions of getting leads and blasting your chat blasts and drip campaigns out to the leads and out to your contacts. So this is going to live under mark marketing automation is the first option under marketing automation. You click chat blaster. Okay now we have a couple of previous chat blasters that have gone out in this mobile monkey chatbots account and I'm gonna go here and create a new chat blast. So if you guys for the first time, if you're following along with me for the first time this is what you're gonna do, new chat blast. And we have a couple different options here tha...

t we need to configure. So the name is important because you want to be able to reference this later on. So I'm going to type in um S. M. Special coupon. Um I usually use QQ to indicate that I started off with a quick question as opposed to starting off with um just a a marketing text widget giving the information up front because that different then I'd like to see how those different types of chat blasts actually perform. It gives you really good data moving forward um And you could put a date if you want to. Um I'm gonna leave that out for now because I recognize what this is and maybe I'm gonna put dog Jeff or something like that because that helps me really remember what this chap last was real quick. So I'm gonna do all contacts. Right. I'm gonna send this one out to everybody. And what's very important is you have to choose the page that the blast that that you're blasting. So the welcome page is that default page? We're not blasting. If you click the drop down you have you'll see a list of all the pages and this could be a few of these could be hundreds of pages that are in your mobile monkey account. You could search for the page that you've labeled or you can just scroll down to where it is in this list. And that's what also makes group so helpful because these drop downs and these dropdowns appear in a number of different places inside mobile monkey. These drop downs are all organized by group. So that hierarchy and that structure makes it really easy to find things. So I'm gonna go down to my chap last Facebook course, right? And I have that one page social media coupon sm special. 20%. And I'm gonna not test this blast because I've tested the blast already and I'm gonna need to market purpose. Um we're gonna talk about purpose is a little bit later in more detail for now and in most cases just select non promotional subscription. Okay, that's the, that's the option. You want to choose. Nine out of 10 times. I'm gonna choose to send this immediately if you're busy or you're on the road, you or you're just doing a lot of work at once. You could send these blasts later. So it's sort of like a hybrid between a blast and a drip. It's like the same way in male trip. You could send a blast later so I can schedule this for later, today or tomorrow or whatever it is in a few days. Um, if I know that there's an important event that's coming up that's related to my company's industry or just internally at my company or there's other promotions that are being run or for whatever reason we want to make this, let's say, um, have this done in conjunction with a different type of ad campaign that's running on google or is running on radio or whatever it may be, I might want to schedule this, these blasts to go out at different times, but for our cases and in most cases when you're doing a chat blast, you're gonna send it out immediately and once we click this button, there's no turning back, right, this is going to this blast is being sent now to real contacts of our company's facebook page and I'm gonna teach you how to monitor that as it happens. So we're gonna click send and we're going to confirm. And there's no going back now before setting out this blast. We're seeing a warning sign here up by the chapel, the chapel. Last detail. And I think I know why that is is because I'm currently using this all contacts audience inside a different group campaign or inside a different chapter last campaign that's currently running, that currently has these contacts in the queue. Um If I hover over, we'll see what the issue is and yes, audiences in use for another active campaign. So I could create a new audience. That's the same contacts. I could also create um use let's say, this audience, which is untitled, which is the same 1318 contacts. This this might also be in use for another campaign. Let's try to use all contacts, July 17. Okay, We're gonna try to use this audience and we're gonna click sent double double check all my settings and I'm gonna show you how to create these audiences once we get to the audience section of the lecture and there it is, it's going out. Okay, now I'm gonna go into facebook manager and we're gonna be able to see these chat blasts coming to our customers. If we monitor the inbox and we're gonna take a quick peek because it's exciting. I want to see you to make sure it's it's working. So I go into the facebook manager and I could see all these messages going out now. Right? So so I go into facebook messenger and I see all these messages going out. We're gonna see some people unsubscribed, some people interact um and we just get a sense of what's happening here. So I'm just gonna pick, look like they're all popping in, there's tons of them going out but see how exciting this is. Like we literally sent out okay here. So we sent a Jiff. Let's grab this one. We sent a Jiff unsubscribed here, sent a Jiff. So 2 to 3 we got we have people responding right? People are actually like Engaging with this chap but immediately like this is real time. I'm recording this course in real time. This happened nine seconds, 15 seconds after we're sending it out. People are like getting marketing materials, they're engaging, their answering our questions. Um 600 people just got this message and it's gonna be personalized with name and now we're getting information about um what products they're gonna click on, we're gonna see where the traffic comes through, google analytics. Like this is wild stuff, right? Um Here we sent another Jeff. This person unsubscribed. Okay that's okay, we're gonna get someone unsubscribed. I told you before that when we were the previous uh white board drip campaigns are going to be much more subtle, less un subscribers chap blasts are aggressive, right? Like we're like really getting in there, we're trying to sell um we're trying to do the dirty work and we're gonna turn some people off but we're gonna attract more people. That's sort of the game of chap blasts but really exciting. So here uh no idea. A few L. O. L. But I moved in. I knew but I moved in a new living area. Old furniture is in basement. So people like people are actually talking to us like how crazy is this? Um How many how many hours a day do you think you spend on your couch? I'm trying to decide which one I want. L. O. L. Um So a real person can now a real chat person on social media team is gonna take over this chat and respond because like she's actually sending like um a real message. I don't see anything else interesting here. So obviously not not everyone's gonna respond within the first few minutes. But as you're seeing um quite quite a bit of quite a number of people responding right away. And unlike email that has all these aggressive filters like this stuff is getting to everybody. Like when I send a chap last to my contact list, it's everyone in messenger unless they've recently unsubscribed is receiving these messages right? It's it's powerful. It's powerful. You're getting your brand in front of people where they are on their mobile phones in the most popular messaging app in the world right now by a long long long long shot. Um, so very cool stuff. Um, let's see here four hours. Okay. We send him the information rights, unsubscribed your annoying. Okay. Like exactly like that's gonna happen with chat blast and that doesn't mean you did anything wrong. Some people are gonna be annoyed, which is why they have the option to unsubscribe and it worked. They click stopped, they click, they typed, stop, they clicked unsubscribe and you told us your annoying. So it's okay. Like, you know, we could, we could write back now and say like we apologize didn't mean to annoy you. And obviously like I'm not, I'm not a facebook community manager, but hey, I'm here. Why not? So like, um, you know, it's really cool stuff. So this person, right? I don't know why. Why do you want to know? I'll tell you why because we want to keep you now on our audience list for longer because you've engaged with our bot, right? So that's really cool marketing at play right here. So that's the blast. Um we'll come back and we'll analyze these results at the end of this at the end of this um section, we have a few more bots to go build a few more tap classes to go build, but I hope that this was a, an exciting lecture and actually launching a real live chat bot with a client in real time. We built it together. You guys helped me, I hope I'm helping you. It's a joint effort. This is a community and um, I'll see you guys very soon in the very next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery