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Building a Chat Blast to Drive Phone Calls

Lesson 56 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Building a Chat Blast to Drive Phone Calls

Lesson 56 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

56. Building a Chat Blast to Drive Phone Calls

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Building a Chat Blast to Drive Phone Calls

howdy chatbots fans and welcome back in this lecture, we're gonna go and build our legion phone call call to action chat blast coming right off our successful launch of our chat blast that we did in the previous lecture, we're not gonna go and launch these ones out. This is just going to go to continue to give you a sense of how to build these chat last Now, I also want to say certain of you in the course will be interested in following along with me step by step as I build out the next three chat blasts. Some of you will not if you are comfortable with building bots and there's you don't necessarily have to watch, let me do these step by step. I'm just doing this because I think it's useful for some students, but by no means does this doesn't have to be watched by every single student. So having said that, let's go into it and continue to build out some exciting chap last year. So again, the goal of this one is phone calls and we wanted to establish some some likeability and and maybe...

something reciprocity related likability is sort of the thing that you always want to try to establish, um I wouldn't call that necessarily something specific to one chapter last verse the other. Um but like the other things like scarcity could be used in one situation, reciprocity could be used in another situation. Social proof is also one of those more generic ones. Um but it's important to keep this in mind. So I'm gonna go ahead and create a group over here in this test account and I'm gonna call this chat blasts and we're gonna go ahead and build a bot now. Okay, so this is gonna be a legion phone call call to action. So the first thing we're gonna do is add a quick question to get some engagement here. So again, this is the um medical company that that supplies portable oxygen concentrators to athletes to elderly, again, real client. And this probably will be launched as a real chat blast at some point in the near future. And we're trying to drive phone calls. That's the whole purpose here. And we know that um I know just from data that we've done, that we've collected from this client that the weight of the unit and the battery power that the unit comes with our very important features and that's what closes sales. Right? So I'm gonna ask, I'm gonna play dumb, right? So we're gonna say, hey there. So hey there, first name, I was wondering what you think the most important feature and a portable oxygen concentrator is to you. And I'm gonna add multiple inputs. Um and this is an attribute that I want to save, right? Because if somebody tells me battery or somebody tells me wait till somebody tells me price, I wanna be able to market to those people specifically later on using drip campaigns and targeted blasts to that specific audience. So I'm gonna click new attribute. Um and I'm gonna type an important feature and we're gonna wait for it to save and add an answer. And we could have in images of course, but I'm gonna just do or maybe we could add an emoji. So do we have a money emoji? So do price, add another answer? We're not going to associate a page here. Price. Let's see. How would I find an emoji for battery? Oh look, there's a battery emoji. Battery power. Um one more and I want to find, Wait, so this find an emoji for weight. No. How about dumbbell? No. See I'm not so good with emojis. Scale. Alright, so there's a scale. It's like a scale of justice. That's more like a scale but jim No. Mm hmm. Heavy. Mm hmm bicep. I found it. See a little patience. You'll find it. So then we'll do wait. Okay, so we have three answers to this question. And again, the point of this is to get somebody to engage. And now I'm going to, so I'm saying this as an attribute. So I'm saving these as an attribute and I'm also gonna show you how to use these as dynamic variables and the very next follow up step. So they're going to answer and I'm gonna put in a typing widget For like I called six seconds and remember I forgot this again. Um I'm gonna type, I'm gonna give people the ability to opt out if they want to type stop to opt out of our messaging messages any time. So now this is gonna be a powerful follow up for social proof and it's gonna be a powerful follow up for um likability and I'm going to put in a text link and say um wow, that's so interesting to hear. Um the majority of our over 35,000 this is true. Um see Social proof. The majority of the majority of our over 35,000 customers um report or agree with you right? Tribal identity, agree with you that. Now we're gonna put in that dynamic variable. See how, see how amazing this is. We're going to find important feature. I agree that that is the most important part important feature in a portable oxygen unit. So this is super personalized. You have like this is a very powerful right? You have personalization, You have social proof and you have um selling the important feature or beginning getting ready to sell the important feature that we offer. So I'm gonna put in some more typing maybe just a couple of seconds, two seconds, three seconds. Um mm hmm. So what we want to do now is add a reciprocity factor. So I'm going to ask a quick question and I'm gonna say something like first name. I typically or how about you know, we don't we don't want to be like we can say we can represent the company. We typically don't offer special or additional discounts through facebook through facebook messenger and this is true but you can offer additional but if but um but if you want I can probably get you a coupon code. Would you like one coupon code that will um that will coupon code that will save you more money on the discounted concentrators that we offer period or dot dot dot. Would you like one? And then the answers will be this will be a throwaway And I'm just gonna add one answer thumbs up. Yes please. I'm not gonna associate with the page and then I'm going to add typing then I'm gonna add a Jiff like you know celebrate the coupon celebration something cute. You know this is more of the elderly crowd and sometimes in in my experience they find a cute cartoon like sort of endearing and that sort of that likability component here. So we have the Jif and I'm gonna put just a text to make sense out of the Jif. Um awesome. Um And the coupon code is L. P. T. Or let's say oxygen 18. The coupon code is oxygen 18. If you call us within the next three hours urgency. The and mentioned that code to the sales representative they will take an additional 10% off our already um rock bottom prices on ultra light weight shit on ultra light weight portable oxygen concentrators. So we're just we're coming full circle now with that ultra lightweight okay and I'm gonna add a button to call the call now works really well and we enter in a phone number. Okay I'm just gonna put in the phone number here. Great call now add button and that's a pretty good working chat so let's go and see this in action, make sure everything's working. I'm just gonna test my bot real quick. Yeah wait for a messenger to load. Hey there I was wondering what you think the most important feature in a portable oxygen conservation is to you. So I have my three options that the emojis are working really well. I'm gonna say battery power and watch what happens. You got the typing but this is the really cool part is where you have this dynamic variable that comes in that you just received in the previous step. It makes it look like such a natural sounding conversation Wow that's so interesting to hear. The majority of our 35,000 customers agree with you. That battery power is the most important feature that was that the most important feature in a portable oxygen unit? Isaac. We typically don't offer additional discounts through facebook messenger but if you want I can probably get you a coupon. Will you like one? Yes please let's see if this whole funnel works well. Got the Jif Beautiful awesome. The coupon code is oxygen 18 If you call in the next three hours, the urgency I can call now either through a desktop to open open up facetime or through a mobile phone which will open up promptly to dial up through my smartphone is a great chat blast and this is a chaplain that's going to work because we, we accomplish the things that we set out to accomplish. We have um likability, right? We have that reciprocity like we don't typically offer like we, we're making and again like these are subtle things but they work and especially when you pile a few of these things on a few of these best practices, a few of these good techniques on together it works really well. Um, with the, with the coupon were increasing, we're increasing the motivation to go ahead and um, and call the call center and generate leads. We're giving them a phone number an easy link already on their phone. This whole experience has been mobile optimized. They told us that battery power or the lightweight units are more most important to them. So we're using commitment and consistency by telling them well we have a lightweight units with, with, with all day battery power that's not in it. But like as we, as we refine the spot. Those are the types of things that we would do. Um, and then we prompt them to call. So this is a good example of a template that you guys could use in your own businesses if you want to generate phone calls as opposed to generate like like in the first one website traffic for products. This is exactly how you would get more leads to a call center if you guys are wondering like, well who am I sending this to whom I blasting out to? Where is this? List of thousands of people coming from, relax. Have patience. We're gonna get to all that. That's going to be in the lead magnets section of this course. That's gonna teach you how to generate a database of people to interact with on facebook messenger. But that's a great template for a call to action for phone calls. In the next lecture, we're going to build our new product line, bought our new product line chat blast. And I look forward to seeing you guys there soon in a couple minutes.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery