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Building Our Competitive Advantage - Awareness Chat Blast

Lesson 58 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Building Our Competitive Advantage - Awareness Chat Blast

Lesson 58 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

58. Building Our Competitive Advantage - Awareness Chat Blast

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Building Our Competitive Advantage - Awareness Chat Blast

howdy chatbots fans and welcome back in this lecture we're gonna talk about building our I. V. Hydration therapy education awareness chat blast. And I'm gonna just change the name because I don't know if it's really a competitive advantage although any good marketing materials conveying a competitive advantage but we'll just call this oops we'll call this education now. I want to point out that this is not this what we're building now. It's not really your typical blast. Um A chap classes typically shorter, a couple different widgets aggressive marketing message. By now here's why you should here's what's in it for you. This idea probably could be um its own drip campaign funnel. It could probably be a good use of a click to messenger add funnel. But again there's nothing wrong with using this as a as a chat glass as well. I think it's a really powerful um I think it's a really powerful thing and we're going to build it and I will absolutely be using this chap last for this client real...

client? Las Vegas hydration company called reset ivy. Um Probably the most popular re um I. V. Hydration company in Vegas at this time. Um I hope that has something to do with the marketing that we've been doing for them. I'd like to believe it does. But anyway we have our education tapped last page in our chat blasts group in in recent I. V. S. Mobile monkey account and we have to think about again right the and we want to again think about the goals of this campaign right, educate and spread awareness social proof, likability. Um So we're gonna start off with a really simple and powerful quick question which is hey first name have you ever tried? And I. V. Hydration therapy before? And we're going to say this is a new attribute tried tried ivy before. Um And we're gonna put in a multiple input type so we'll have yes I have no I have not and we're going to now send these two people into separate pages. Okay we're gonna create a page for yes. Um Yes two tried before that way I like naming my patient page is really really um idiot proof. No two tried before. Okay now I have those two pages created. So I know through my rough draft that I would have needed these two pages so I could have built all those pages at once which would have been helpful but you can also build them as you go along. So now we're gonna go back to our education chat blast and I'm gonna associate each answer with its right follow up work flow so that yes I have is going to be associated with yes to try before and then no I have not going to be associated with no to try before. Okay so hey have you ever tried and and I'm sure you guys remember that I forgot again to include the unsubscribe prompt. So type stop at any time. Subscribe. Okay so have you ever tried it before? Yes. No. Okay so now we're gonna build out our yes funnel first. Right so we're gonna do a quick question. Cool what did you use the eye dehydration treatment for? And we'll put in the three most common so we'll do something like and then we want to say this for used for. Okay so we're gonna add an answer hangovers. Hangover. Um The flu. Mhm. Hangover flew jet lag. Um headache. Skincare. Okay these are the most common uses. I actually wanna not capitalize this because I want to use them in sentences later on. So good planning ahead and skincare. Okay so hangover flu we have our options. Alright so now it's a person's gonna select we're not gonna associate those with any pages. What do you use the I. V. Hydration therapy for? Um Let's add some typing. Um And we're gonna do social proof. Okay so social proof is important. Um That's awesome. In fact in fact reset ivy Is the number one ivy hydration therapy in las Vegas. And we've helped over 15,000 people with their and we're gonna put in that dynamic variable right with their what with their used for. So with their headache with their jet lag with their hangover. Um And what's the use some typing. And now we're gonna say the use cases and send them to a link. You may not be aware that I. V. Hydration is being used all across the country. Not only for and then we're gonna do used for again only were used for but but for a number of other conditions as well. Check out this link to learn more about how I. V. Hydration therapy can cure these ailments and then we'll do like something like a hint or or sneak peak you never believe how effective this can be for food poisoning and yes I know that if somebody had selected food poisoning up here. No wait wait wait no food poisoning up there. Okay so then that works beautiful and I'm gonna add a button oh my God um read the check it out online. We're going to send the U. R. L. Two a piece of content. I don't have it on my clipboard handy right now add that button and that's gonna be for the yes to try before. So now if we go back to the no to try before I'm sorry go to education tablets. Right so then we're gonna see answer. No I have not tried before. Okay so if somebody replied no what do we want to do? We want to ask them what's holding them back. So let's see. So we're gonna ask a quick question or I'll do some typing first and then we'll ask a quick question thanks for the reply. What's holding you back? Just ask it right out or even better. Do you mind telling me what's holding you back? So new. Um Well to call this one Why not? Right. Why they haven't done I. V. Hydration therapy yet. So the first answer will be something like um no time too expensive. It's not safe. Let's see. Too expensive. It's nice safe. The first one would be many people think it's it's um two two. Let's see. Maybe too expensive. It's not safe. Too time consuming. Mhm. It's not safe. We'll see what are some other reasons here. Um Right. It's uh complicated how it works. Yeah it's too complicated. Um Or let's say too scary needles or needles are scary. Okay a few different options. Um And this is important because once we start sending out sending out to tens of thousands of people were gonna start collecting data on what our customer preferences are. Like what are what are these why are people not just great market research in general? Why are people not using the service? Um But it's also really good because we could personalize responses and personalized future chatbots. So they're getting they're gonna answer. And we're gonna put in um typing. And I'm going to do something compassionate. Which is likable. So I totally here you loud and clear clear first name many people we've spoken to agree this is social proof. Working in our favorite, agree with you that um that um gonna do why not? As our variable? Right. So if the needles are scary. It'll say with you that needles are scary. And let's just do some more typing mm hmm. And obviously again depending on how sophisticated we want to get this bot we could build up more and more pages. We could build out a chat flow for each one of those answers. Right? And give specific gifts and specific images, specific specific videos specific pieces of content. So if our website was built out where we had something on safety specifically we had something on needles. We had something on cost on time on whatever it is. I would do that. We would send out specific pieces of content based and build those out through different pages. But for now we're just gonna keep it all In these two pages or a total chat blast of three pages. Um And we're gonna. Right that's why we put together this beginners guide to I. V. Hydration therapy. It covers things like safety. Um exactly how it works. Um The medical physicians that we use the trained nurses on our staff all about the vitamins and minerals in our in our I. V. Bags and a lot more. Um I'm gonna put this typing up to five seconds and add some more warmer piece of text here is a link to that guide. I hope you enjoy it Isaac and think of reset I. V. The next time reset ivy the next time. Or we hope you think of me when you're ready to try I. V. Therapy. Further therapy for the first time And I'm gonna say 90% of our customers are. Well that's not even true because we have a lot of repeats. But um for seven we also will say we have a lot of experience with first timers. Okay And then we're gonna add a link to the site which is beginners guide. Put A. U. R. L. In there. So let's go test this chat bot in facebook messenger to see how it would look to a customer. Have you tried an I. V. Hydration there before? Yes I have. Cool. Isaac I. V. Hydration therapy is definitely a treatment that's becoming a lot more popular. What did you use the I. V. Hydration treatment for? So I'm gonna say um skincare typing. It's really cool stuff how these bots actually work and how you see that we're saving these variables. We're learning just through this natural language interaction. We're learning about our customers what their preferences are. It's I can't overstate how um important that is. That's awesome. In fact recidivism And we've held over 15,000 people with their skincare. Right? It's your writing back to me. You're personalizing the message. You may not be aware that I. V. Hydration is being caused all the different conditions. Check out this great sneak peek. You never believe how effective this can be for food poisoning awesome right? This is a functioning really awesome chat bot. Now let's delete this conversation and try it again. Going through the other fun because we want to make sure that both funnels work before we actually um do this. I'm gonna delete myself here as a contact because sometimes it could cause a little bit of glitch if I'm in there a couple of times, let's go back to pages education chat last test the page again and it says have you ever tried it should say have you ever tried I behavior that No, I have not. So now I'm gonna say it's gonna type a little bit and it's going to reply asking me why I haven't what's holding me back. Right, do you mind telling me what's holding you back? So too time consuming too expensive. It's not safe. So I'm gonna say needles are scary. All right. And it's going to type it just looks very natural even if people know it's about it's still cool that people, you know it has this natural feel to it has this authenticity to it. I totally hear you loud and clear Isaac many people we've spoken to agree with you that needles are scary, right? It's it's incredibly powerful when when you when you can conceptualize thousands of these conversations happening at once. Personalizing each follow up response. That's why we put together this beginner's guide to dehydration therapy so on and so forth. Here's a link to that guide. I hope you enjoy it, right that's a successful bot. Um I'm happy to run this bot now I would blast this boat out and we have like ability, we use social proof, we're educating an awareness for promoting our content. It's a fantastic blast. We might refine it with some additional numbers. Um Maybe go more specific maybe once we develop more content for the for the client will will take this chat blast and we'll segment it out to additional pages. So we'll have a specific resource for hangovers, a specific resource for food poisoning, a specific resource for people who are scared of needles whatever maybe. But like that's a really good educational structure. Like we didn't try to sell anything. We're just trying to ask for your opinion. Get some information developed characteristics. Not every chat blast has to sell. Not every chat plus has to be aggressive. Right? A chap blast could be like here like we have some great content, we're promoting awareness, we're getting you involved in our brand, we're getting you excited, we're showing you that we understand the market, we understand safety. Um and we want that educational component of us to come through because that's what's gonna make you remember us when it comes time for you to book your first I. V. Hydration therapy package. So that's a chap blast. In the next lecture. I'm gonna show you how to analyze chat blast results. It'll just take a second. It's really straightforward. Um And I look forward to seeing you guys there in a few seconds

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Facebook Chat Bot Marketing Mastery