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Why Are Lead Magnets Important

Lesson 60 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Why Are Lead Magnets Important

Lesson 60 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

60. Why Are Lead Magnets Important

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Why Are Lead Magnets Important

party chat about fans. And welcome back in this section, we're gonna start talking about lead magnets. Lead magnets are the tools that mobile monkey provides you that allows you to actually collect leads and contacts that you can engage with inside mobile monkey understanding lead magnets how to use them and how they work is extremely extremely important. So lead magnets allows you to use your existing marketing channels, your website landing pages, email campaigns to build out your mobile monkey audiences to fill up your mobile, your mobile monkey database with contacts. Um you are able to turn, like I said, your website visitors, your crm contacts, your email marketing campaigns and also your ad campaigns into powerful channels that will allow you to build contacts and mobile monkey without contacts. Who are you sending your chatbots to? Um with facebook comment guards, it's one of the most exciting forms of lead magnets and I'll talk about that in a couple of lectures from now. Um y...

ou could even use your facebook organic posts to capture comment to capture engagement with facebook chatbots to collect those leads into your facebook um into your mobile monkey system before building your bots, I strongly recommend and this is why we're taking a break. We built a few chat blast, We're taking a break. Now we're gonna talk about lead magnets, I strongly recommend you really familiarize yourself with these different types of lead magnet types and I also recommend exploring every single one of them I've seen, like we're gonna talk about html elements and there's a few different types of html elements, some of them work better for certain types of businesses in certain places. There's not really any hard and fast rule. Exactly. There are some, I have some suggestions and some best practices for you, but by and large you want to just continue to experiment with all these different lead magnet types to see which one works the best. And when I say best, I mean bringing in the highest quality leads that are most likely to engage with your chatbots for the lowest possible price per contact. And of course without contacts, How good or how worthwhile are your facebook building chops Because who are you going to send out your chatbots to if you don't have anybody to send them to? And it's good to, even if you're in house market or doing this for your own company, it's the same thing if you're an agency because if you're an agency, the value that you're gonna bring to the table for your clients is going to be teaching them and showing them how to collect more leads how to get more contacts through um mobile monkey marketing. It's not just about building the chat, but it's about also developing those audience, developing the list of who's to send them to let's do a quick overview of the mobile monkey lead magnet types. So first we have html elements and those include you have website chat widgets which which allows you to take your facebook chat bot and embedded on your website in the lower right hand corner. You know, you always see um live chat icons there. So you could replace that with your facebook bought funnels. Very, very powerful thing to do. You could have linked to messenger html elements, which is a link that sends the click to facebook messenger either on the desktop or mobile, a checkbox plug in for your forms on your website. I'll show you how to use those send to messenger plug ins similar to link to messenger. Um, slightly different use cases you have facebook comment guard which allows you to automatically sending a facebook chat about message to anybody who organically comments on a facebook post extremely, extremely cool. There's a couple of really fun ways to use facebook comment cards. You have Messenger adds, there are two types of messenger ads, there's click to messenger and then sponsored messenger ads, 90% of you are going to be using click to messenger adds 90% of the time. They're typically much more effective and you have a lot more control. You have a lot more opportunity with them and that's a really great way for ad campaigns and like I said, I've said this, I've repeated this a few times about the course. Messenger ads, click to messenger ads right now and facebook are the cheapest, most efficient, most effective, most profitable way of getting leads on the internet right now. Um, and I mean that sincerely and I'm saying that from a lot of experience and then you also have really straightforward landing pages that you could build literally within 30 seconds inside of mobile monkey that could help you or even work to replace your typical traditional funnels of gated content on your website, like case studies or webinar registrations, e book downloads and have prompt a person to go directly into facebook messenger. Um and then have that actually happened in messenger, have the gated content workflow happening Messenger, but you could prompt them instead of having a landing page on your site itself, you could have a button that will or or or a splash page or one of these landing pages that pushes the person pushes the user into facebook messenger which will give you a much greater chance of getting that conversion will also create the contact in mobile monkey. It will also give you the ability to get all their information and also give them the ability to finish the form, finish the conversation on their own time in a fully mobile optimized experience, which is really exciting. In the next lecture, we're going to start talking about each one of these lead magnet items, one by one, how to get them inside your mobile monkey dashboard and how to use them to collect leads and start building that database of contacts inside mobile monkey and I will see you guys in a few seconds in the very next lecture

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery