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Installing Your Chat Widget on a WordPress Site

Lesson 61 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Installing Your Chat Widget on a WordPress Site

Lesson 61 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

61. Installing Your Chat Widget on a WordPress Site

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Installing Your Chat Widget on a WordPress Site

howdy chatbots fans and welcome back in this lecture, we're gonna talk about how to add your mobile monkey chatbots to your website and we're gonna start off with Wordpress because a lot of you guys are on wordpress, but we're also gonna talk about Shopify and then doing it through google tag manager, which in my opinion is the best way to do it anyway. But listen, let's go through each one step by step and again adding your facebook chat bot that you build through monkey to your website is a really good way to start picking up leads because you could instead of having one of these, well you might not even have any live chat plug in in there, but chances are most of you that do have a live chat plug in on your site. It could be replaced more effectively with a facebook chat bot because you could respond to most of the questions you're getting automatically if you program it to, which is exactly the type of efficiency you're trying to get out of these marketing tools in the first place.

So let's go ahead and go into mobile monkey and see what all this looks like. So here we are inside mobile monkey and under lead magnets, we have a few different top level categories. The first category we see here is called html elements. We're gonna click it and we're gonna get a pop up window, we're gonna go into our mobile monkey dashboard and we're going to navigate out of the bot builder under lead magnets to html elements and it's gonna bring us to our html elements page. Um here's one that I had started setting up as a sample. I'm gonna delete it by hovering over and now I have a blank screen similar to what you should be seeing and I'm gonna click add html element up here in the upper right hand corner and I'm gonna get an option of a few different types of html elements that I can use customer chat. Widget linked to messenger check box plug in and sent a messenger plug in. We're gonna go through each one of these. So first let's click customer chat widget and I have a few different settings that I could set up. So first the name, I'm gonna call this website chat widget html element type, right is customer chat. We already had selected that and the page that someone is going to be served when they first start interacting with our bot. So typically this could be like the welcome page or you might build out something much more sophisticated. So let's just start off with our bot basics, welcome page greetings. People see when they are logged into facebook so we could use variables here. Hi how can I help you greetings? People say when they are not logged into facebook. Hi we're here to answer questions that you might have. These are just the default mobile monkey settings, you could change that. Um I've never seen a reason to make these two messages really different but you could do with it as you wish. The next thing we need to do is quickly whitelist the domain that we're going to be adding this chatbot too. So I'm going to add this chatbot to our site for now because it's on Wordpress adventure PPC dot com and I'm gonna click add to whitelist my domain and now I have this code right? So I'm gonna copy this code and now I need to insert this code to the back end of my Wordpress site so I could copy the code again from this main view over here. If I click copy code, I'm going to go into this tab which is the back end of our Wordpress site and I have a Wordpress plug in installed called insert headers and footers. You could get it easily. It's a free plug and you can get it from the plug ins menu. Um you could also add header and footer scripts through a file transfer protocol service like file zilla or cyber duck or transmit. You can also do it directly into the hard coded files from within Wordpress. There's a lot of different ways you can get code into the header or the footer. I'm going to add the script into the footer by pasting it in and I'm gonna click save and I might have to clear my cache but let's go to our website here and reload and see if we see our facebook widget appear Sure enough here is our facebook widget that pops up. And if I click chat, it's gonna log me into facebook to continue my chat. So I'm gonna quickly log into facebook sign in and now it loads my previous chat history. So it says, Hey Isaac, I'm Jackie, you're friendly Subramanian neighborhood chatbot. How can I help you today? Sectional shop flash sale, contact support or archetype of message. Right. This is a fantastic experience for users to have, especially that they especially because they could continue this conversation in facebook messenger. I want you to realize the importance of that in the past. If I was chatting on the website, I was always nervous if I closed the page, if the chat got disconnected, what could happen now if I start a chat on the website through facebook messenger. Not only am I getting contact information, Not only are you collecting leads off the bat without even asking for an email address. All they did was interact with your bot and you have the first name, last name, email address, location, gender. It's incredible. But you could continue to market to these people when they're on facebook later on at night they're using facebook messenger to talk to all their friends and they could continue to get back in touch with you because it's a familiar platform. Facebook messenger. The actual app on your smartphone is such a familiar platform to so many people that there's literally nothing you can compare to the power of starting a conversation on your website with a website visitor literally through a chat icon. That is a replication of the facebook messenger app is fantastic. Um, so again, obviously you're looking at social media's widget, I didn't put in, I don't have a widget for us to put in at this point, but this is the idea of adding your facebook chatbots to your website using Wordpress. There's nothing much more to it than this, right? All the other sophistication and all the other. Um, and and the success of how well and how efficiently you engage with your context comes with how you build your body, how you build your welcome page, the the willingness to overtake with a human interaction when there's a complicated question. So there's a lot of nuances that go into it, but there's no reason why any of you should not go and add these elements to your website and add your facebook chat bot to your website. If you're not using live chat, you should do it because you're gonna, you're gonna start building your email list with with, you know, it might be, you might you might be converting 10 2025 30% of your website visitors. It's huge. And if you are using a live chat service like live chat or whole arc or hubspot, I would recommend for sure at least 123 months using the facebook embed widget after you've built some chatbots out. Um, I think it's a really fantastic tool. In the next lecture, we'll talk about how to add this widget to Shopify because that's also a very common CMS system that is used and we'll be off to the races from there. I hope you enjoyed this lecture and I look forward to seeing you guys in a few minutes in the very next one.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery