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58: Installing Your Chat Widget Through Google Tag Manager

Lesson 63 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

58: Installing Your Chat Widget Through Google Tag Manager

Lesson 63 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

63. 58: Installing Your Chat Widget Through Google Tag Manager

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

58: Installing Your Chat Widget Through Google Tag Manager

howdy chat about fans and welcome back in this lecture, I'm gonna show you how to add a tag and google tag manager. So you could add your facebook chat widget through there, which is in my opinion the preferred way of adding all your tags using google tag manager. So if you don't have a google tag manager account, go to Tag manager dot google dot com or google dot com forward slash tag manager to create a google tag manager account with your google account. Um You're gonna be given a workspace and you're gonna have a bunch of different panels that you can visit, overview. That's probably be that that'll probably be where you land on when you first create your account and then you're gonna have tags okay, tags where you want to be. We're gonna click add a new tag. We're gonna name our tag, I'm gonna call this mobile monkey chat widget. Okay. And now we're gonna configure our tag by telling google what type of tag this is. And we're gonna call this a custom html tag. So if you go down he...

re under custom custom html tag, you click that and we're gonna paste in our code that we got from Mobile monkey. Um Don't worry about any of the advanced settings over there triggering is where you tell google tag manager when to fire this tag. So typically if you're installing an analytics tag, it's gonna be on all pages. And if you want to have your facebook chat on all pages then just use the default all pages trigger. So for example, we'll go over here, click trigger and we're gonna click all pages which is a default that comes with google tag manager. And now once I save this tag, it's gonna be firing on all pages. Um if I wanted to only fire my facebook chat widget, let's say on a contact page, right, I could do that as well. So I could remove this, this this trigger of all pages. And I'm gonna go and add a new trigger over here on the upper right hand corner, we're gonna click plus untitled trigger. So contact page only so we know what it is and we know we know what it is and we know what it does and now we're gonna configure the trigger. So we're gonna call it page view. Right? So on some page views and we're gonna call this page path equals let's say forward slash contact. Okay. And that'll basically make sure that this trigger only fires or this tag only fires on the contact page of our site. If this indeed is the RL path of the site, I would save that and now that would be the trigger I have. But I want to have this firing on all trick on all pages of the site I'm installing this on. So I'm gonna go back here and I'm going to click all pages, I'm going to click save and now I could publish my container, it's not saved until I submit and publish this container. So I have to click submit, there is a way to preview um new tags. I'm not gonna go through that now because it's not so relevant to this course in particular but I'm going to click submit, I could give a name to this tag or this version of the edits, I don't need to do that. I could just I could just click publish, I'm gonna click skip to name the container and I'm now going to go to the site that I put this on to see if it's there. So I went to the website and sure enough the facebook chat widget is not showing up and if you guys remember why that is is because if you remember we have to white list that you are l inside bubble monkey. So let's grab this website and we're going to whitelist this back in mobile monkeys, we're gonna go to mumble monkey, we're going to edit this website chat widget here, we're gonna whitelist a new U. R. L. And we're going to wait for it to save and we're going to try reloading the page again and see what happens. Sure enough our website chat widget appears. It's working well I could click chat now and again, this is obviously not the bot for reset ivy. This is about for a different company but the point is you now know how to install it through google tag manager if I want to delete the tag and go back into google tag manager, I go into my mobile monkey chat. Widget tag and I click the three dots icon. Delete it, confirm the delete and make sure to publish again. So I'm going to submit the new container, publish, skip and now I've deleted the tag. Alright. And if I refresh the page it should be gone. Okay. And that's how you install your facebook chat. Widget on google tag Manager. You now know how to do it on on on Shopify or directly in Wordpress. Honestly, the easiest way to do it as you've seen is through google tag manager. It's the most flexible, it gives you the most options. But the main point of all this is the first thing you should be doing here is build a basic welcome page in mobile monkey. Go to your welcome page again over here, let me show you under pages under your default welcome page, create at least something to engage with the user, show them, you know, help them navigate to a couple of important pages, show them a coupon code that could use even if your body is not totally built out, it's totally fine. As long as any user engages with your bot, you now have a lead in your system. Okay? It's fantastic. It's very powerful. Get that mobile monkey website chat. Widget on your websites as soon as possible and in the next lecture we're gonna continue talking about. Html widgets and how you can use them to your advantage. See you guys in a couple of seconds.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery