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Ecommerce Chatbot Strategies

Lesson 7 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Ecommerce Chatbot Strategies

Lesson 7 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

7. Ecommerce Chatbot Strategies

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Ecommerce Chatbot Strategies

howdy chatbot fans and welcome back in this section, we're gonna talk about example chatbots use cases, you might think it makes more sense to go dive in right away and build a bot, which you could of course skip some of these lectures and go do that. But I think it makes a lot of sense to first walk through a bunch of typical use cases for typical types of businesses that will a give you some ideas on what you want to accomplish and what the goals of your own chatbots are going to be. And it will also help you conceptualize chatbots, it will help you start understanding the opportunities and what's possible by building facebook messenger chat bots. So first I want to talk about a big, big niche. Um, I would say probably the majority of you or even let's say 50% are running e commerce businesses. So let's just run through a few straightforward examples of what's possible with a chat bot for e commerce business. Now, this is by no means an exhaustive list of ideas or opportunities. Thes...

e are just some basic template, some basic notions, these are just some basic straightforward ideas that will work very well out of the box. So, e commerce again refers to if you're selling anything online, um, that could be a digital product, could be a physical product, it could be a subscription, those are all those are all things that sort of refer to e commerce offering special coupons, limited time promotions. It's a really great way to promote a sale limited time promotions that are being run on your site. And when you do it through facebook messenger, you can actually generate more leads in your pipeline to be used at a later date through chatbots and drip campaigns as well. We're gonna talk about coupons and discounts when we, when we talk about psychological principles in bot design, this is the principle of scarcity, but it's a great way to get started using a body and these are really easy bots to build. You could use chatbots to find out what your prospects and leads are in the market for and use that information and future campaign. So, for example, for an e commerce company that sells furniture online, we might ask the user through a chat bots say, hey, how you doing, just wondering what are you in the market for? And you could offer them some different options and they could and the and the user would self select them either in the market for a sofa, a sectional recliner, loveseat. Great. We're gonna save that as a variable and we're going to go through all of this step by step in future lectures. These are just very high level ideas. Just just so you could see what's possible. And now I know I could have a contact list built in mobile monkey of 100,000 leads and I know what each one is in the market for based on their own self identification. That's very powerful information. Now I could do a chat blast for love seats. I could do a chat blast for recliners to specific audiences who are in the market for those specific products. So it's really, really powerful. You could use chatbots to answer questions about return and refund policies, right? Those are very, very common uses for live chats and people calling into customer service. Imagine the, the workload that you could take off a live team or the additional value that you could offer website visitors or your facebook leads by being able to answer all those types of questions automatically. You just have to set it up once you should use chatbots to promote your selling promises, like free shipping, quality, craftsmanship. You could get more complex again and use facebook chatbots to figure out and ask people what is the most important of these selling promises to them and then have separate chatbots that promote that specific aspect of your brand or company or product. It's very important to think about how you could put news into your chat bot design. News has a special weird, unique thing about it that it just creates higher engagement levels. If it's a new product, a new service or even if it's a new way to use an old product when your headline and when the chatbots talk in a way that's promoting something new, you see you typically see much higher engagement rates. So use your chatbots to promote news. So again, if you have a new product or you have a new way of using an old one of your products use chatbots with chat blasts and drip campaigns and even facebook messenger ads to generate leads by promoting those news. And you'll have two very powerful things combined, you'll have the efficiency of a of a facebook messenger bot and you'll have the fact that you're promoting news on social media which is its native place for news to be. So those are two very very very powerful things combined to create an unbelievably profitable and cheap lead generation and even revenue generating chat bot education. Even if you're in e commerce right, you might typically think that educational resources are more for you know software as a service brands and more service oriented brands but it's not true successful e commerce companies know how to educate their consumers, their customers, their leaves and they invest a lot of money in doing so. So for example a client of ours, we will use this will use this client in a in a bunch of different examples offers I. V. Hydration therapy to people in different cities around the country and typically people who are hungover but also athletes etcetera. It's a new sort of thing, it's sort of catching on to the country now. It's a really exciting market actually but there's a lot of unknowns about it. People are nervous like I don't know some nurse who I don't know is gonna put an I. V. In my in my arm and what's in the bag and whatever it is. So we decided to create a campaign what's in the bag. So we just we we we teach people what is vitamin B. 12 and what it's used for, how much vitamin B 12 is in the bag, What is saline, what's vitamin C. What are all these different types of vitamins? And now we could use chatbots to send out and and sort of supplements are no pun intended are are what's in the bag campaign where people who are now interacting with our our facebook ads and our facebook posts using facebook comment guards are now getting messages, messages on a regular basis, giving them information about each one of these individual vitamins, why it's safe, how it helps the person feel revitalized and rejuvenated. And it's been an extraordinarily effective way to help our customers and our leads become more comfortable with the service and we've seen those results and it's quite impactful. So um if there's two takeaways from this lecture, I would say it's think about how you could implement news into your campaigns through chatbots and also education because of course the limited time promotion in the sales, Those are all the easy things, we all know how to do that. But the expert marketers are going to figure out amongst you. The experts amongst you are going to figure out how to implement education and news in your campaigns just quickly two more things with e commerce, you could also use facebook chatbots to run polls and surveys. So if you're trying to figure out what your customer preferences are, it used to be very expensive and really tricky to send out a mass survey or a mass pull to get actual real time feedback from your customers. Now with facebook chat with facebook messenger bots, it's really easy and you get really good data and you could use that data to personalize your campaigns moving forward. So again, if you're a company that sells furniture online, we're using this as an example in this, in this lecture and you're putting together a you're designing a new sofa, you could pull you could throw out a poll offering three different options of three different designs or three different upholstery. And this could be applied to any e commerce business in the world. And you could literally ask tens of thousands of people instantaneously to choose their favorite one and then two and then to say why they like that one the best and people will engage its facebook Messenger. This is what people like to do. It's totally mobile. Optimized. You could offer them a 5% discount for engaging with the poll and survey and you can get enormously powerful information when you're coming when it comes to planning your campaigns and planning your products and services that used to cost tons of money and take tons of time to do. If you go back a few years, brand marketers would have given their left leg to be able to have this capacity to have this capability to run polls and surveys and lastly competitive comparisons. This is one of my favorites. It's using facebook messenger in a sort of cheeky way to like highlight why you're better than than the competition in this case in particular, we had a whole campaign running us against bob's discount furniture and we would send a picture of the bob sofa and with a similar price point to the sofa of our client and we would say, you know, which one do you like better? And we had a whole, I'll show you guys the back end of that interesting chat bot. But the whole idea was to basically say, look, these are the same prices, ours is such a nicer sofa, it has so much better reviews. Um, it looks so much more comfortable. It's it's upholstered and much more, much higher quality fabrics and it was just like a very funny like us against bob's competitive comparison campaign and you could do that at scale quickly and it's very effective because you engage people in conversation, you ask people to make choices. Um, so competitive comparisons along with polls and surveys is another really powerful way to use chatbots in e commerce and for e commerce businesses um, will continue in the future in the next lecture is going through additional business types. I hope you're finding some of this stuff useful. I hope you're I'm hoping you're beginning to be able to conceptualize some of the potential strategies that you're going to be able to use in building your own bots. I just want to leave off and say that it's important for you to start writing down or to at least think about as we go through each one of these lectures, 2-3 ideas that you could implement or that you could use to implement in your own box for your own business. Looking forward to seeing you guys soon in the very next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery