Creating Facebook Messenger Landing Pages
howdy chatbots fans and welcome back in this exciting lecture, we're going to wrap up lead magnets and we're gonna talk about landing pages. Landing pages and mobile monkey is an awesome way to replace your landing pages for gated content online to collect leads. Like you have e books, you know like in the business world, the e book landing pages like the Holy Grail of landing pages right? Like you know a B testing it and all that stuff and all that jazz and that's all great and and I'm all for that. Um 100%. But the mobile monkey landing pages are such an idiot proof way of replacing those and getting those leads faster more efficiently and creating a much better user experience again for the customer of the client and the lead as opposed to different and in contrast to link to messenger links, you have the ability to actually create copy so you can create a headline, a sub headline, choose an image, upload your logo, you can do all these cool things with these mobile monkey landing p...
ages. But the kicker is when somebody clicks the button to engage with you on a landing page through mobile monkey, you do not need to bait them, you do not need to get them to engage with the bot. You have all those variables automatically. You have their email address, their name, their last name, um their location and just to show you how powerful this is. Think about this with other types of lead magnets and all the lead magnets have their place with a traditional lead form, you're asking them for first name, last name and email let's say. And here's a case study or here's an e book in exchange. Well the user has to fill out all that information manually with a mobile monkey landing page. You just have to click a button to engage with facebook messenger or something which is so familiar. And then you could use a chatbot flow to actually deliver the book through messenger. You don't need to send it through email anymore where it's most likely going to wind up in a spam folder. You're keeping all that information. You're delivering the content and messaging. Not only are you getting all that information from facebook with one click and getting that lead in your database you're able to drip campaign them, push campaign them chap, blast them all that stuff, download the continent to your crm. Sign them up for a webinar with one click you're also delivering the content within facebook. It's incredible. So that's a big difference and a big advantage of landing pages and mobile monkey. So without further ado let's go into mobile monkey and see what it looks like. So here we are in mobile monkey back again at our page builder and I decided for this example we're going to create a landing page that delivers a case study. I'm sorry that delivers an e book. It's a very popular way that we personally collect leaves. We have, we've been doing it for years and I'm gonna show you how we're transitioning from traditional forms to actually going and delivering the content over facebook messenger. So first let's go quickly build our page and we're gonna use the attachment with it. I know you guys have all been waiting for that. So I'm gonna add a group. I'm gonna call that group landing page but flows and over here I'm going to put six metrics E book. Okay that's the book we're gonna send and that's the book we're gonna be using and I'm going to create Okay text widget. So I'll never I'll never turn down an opportunity to send somebody to our website. So why not do that here. Adventure Media. And I'm going to now send them an attachment of the book that they requested. We got our attachment. Upload our document saved. Fantastic. We can test this page but we'll do that later. And now that we have that we're gonna go over to our landing page lead magnet. And we're going to create a new landing page. And we're gonna see we have a few options. So first I want to name the landing page. I'm gonna call this six metrics and this is an internal name six metrics. Landing page. E book. The page is going to be that six metrics page because we want to make sure that anybody who interacts with this landing page gets that e book. So if you have five e books and five case studies and five white papers you need 15 pages In your bot builder and you need 15 landing pages write the same way you have 15 links on your website and 15 automated emails that go out. It's the same thing it's the same structure. So we're gonna send people to this page if they interact with this landing page and we can change the design around a little bit. So let's go grab a color that we like. So we want to get you know close as possible to our adventure media color. Um You know something like that. Maybe it's like that's pretty close I think. And we're going to upload a logo right there, look at that. Um We're going to put a headline right? And this is another big advantage to landing pages at the landing page you still have to use a good headline and a good sub headline. So my headline is going to be specific download um this six marketing metrics that actually matter and learn how to evaluate your PPC. R. O. I. Um within five minutes and then we'll give them um b. Be a 1% PPC Superstar or it's really for all digital advertising by learning. I will teach you exactly how to figure out you're L. T. V. Lifetime value C. A. C customer acquisition cost return on ad spend and more. Just click the blue button. I don't know why I capitalized blue to receive your e book in facebook messenger Immediately. Okay so we don't need to walk through why I wrote this way again. This is the bad copy. It's not terrible. But this is like before 10 rounds of real revisions on the landing page. Okay so we have a landing page. Right Look how simple and easy this is right. It automatically saves. I go to my details, it's saved and now I can go back to landing pages and I can actually grab oh one more thing links slug. Right so this is gonna be six E books, six metrics book. Okay now I can grab this link. Can I copy it save? And if I go into a new browser window and paste the link, I have my own landing page. Right? It's my own landing page that I literally made in four seconds. Okay two minutes. But that's like the fastest landing page you've ever built. And it's a landing page that will convert four times as well as any landing page you have on your website that you've paid to design. And it pains me to say this because I'm a designer and I'm the first one that will tell you that this doesn't look pretty okay and I'm an artist and a designer by nature and I love one of my favorite, one of my favorite things about my job is being able to design websites and landing pages and there's still a big market for that. But when it comes to lead, gen getting contacts that you can continue to market to. This is better. Okay, now let's go see how we're going to use this in real time. So I have that link and on our website this is Adventure Media's website, right? We can go to the resource library. This is where we get a lot of our leads from. They go to e books, you can look at some videos we have but you can also download an e book and here's the six marketing metrics that actually matter what happens when I click the link. Now it takes me to a landing page with a lot of information that people don't love filling out even though we get a bunch of submissions but we're gonna make this process better. Now watch what happens. So here I am in the back end of our Wordpress site where we put the Lincoln when somebody clicks to download that video. So I'm gonna change it from the landing page and I'm gonna change it to my new mobile monkey Lincoln. I'm gonna update the page. Okay, now let's see what happens. I'm gonna go back to the website and go back to the E books page. I'm gonna refresh and all of a sudden I've quadrupled my conversion rate on this because I'm going to click the link and okay this is easy like most people won't even read it, learn more messenger who wouldn't want to learn more messenger. And the moment I click that button and I opened a Messenger, I am now a lead in my own system. It's sort of like I feel like I'm in a funhouse, but if this was another person right, that's a lead in your system and nothing else needs to happen. And sure enough, I got the message and because I'm in the system already, it's not necessarily incomplete order. But here is that six metrics that actually matter pdf e book right up here, I can click it. Um It opens up the link as a pdf or I'm sorry, it actually downloads the pdf to my computer now I can open it and here's my e book and that all took place in Messenger. We went from a landing page that looks like this, which is not ugly looking per se to a landing page that looks like this. The conversion action and the conversion rate quadrupled. Just that one button click put that put that user as a lead in my system with first name, last name, email, location, Time zone. A bunch of other um facebook profile link, a bunch of other variables that facebook gives us gender and they got the content and facebook Messenger there now, primed to get marketing from us there. Now, primed to interact with our brand through facebook Messenger. We can now send them, they're not going to be included in our drip campaigns. Will now be included in our chat last campaigns, I can now export that data, put it into my hubspot Crm, our salesforce Crm or constant contact or mail chimp and put them into my email marketing campaigns. Just from that one button, click on the landing page. It's extremely exciting. I am looking forward to seeing how you guys use landing pages to your advantage. E books are just one idea, it's probably the typical idea, but there are lots of other ways you could use landing pages. Um I would have, you could use landing pages to opt into blog updates and have a work and have a bot flow for that. And I would put that as a, as a widget in the sidebar of your blog or every blog could have have, you could put this link in, in, in your blog post as opposed to a link to messenger link. The other html widget that we talked about if you want to use landing pages to deliver content or you want to use landing pages because they have more headline copy and and sub headline copy and have a little bit more of a personalized experience. You could use it that way. So there's lots of different ways to lose to use landing pages as you can see, it's incredibly easy to create these landing pages. It takes a whole of two minutes, pick a color, upload your logo, right, some good copy, you still need to know how to sell guys, you have to know how to sell. So write good copy, but it's an extremely powerful and extremely effective lead magnet for to use. So I look forward to seeing you guys soon. In the next lecture, you now are pros in lead magnets, you have all the tools in your toolbox to create enormous lists of engaged contacts. Um you're beginning to get the skills and techniques to engage and nurture those leads and get those people to evangelize your brand and you're starting to be able to consider yourself as I promised at the beginning of this course, in the top fraction of the top 1% of marketers on facebook today. I just got off the phone with Larry actually and we were talking, he's like, they estimated around 100,000 bots that are active on facebook and 100 million businesses that have facebook pages, which is like point oh, oh, 1% of businesses are using chatbots. So if you, you're, you're in the top fraction of a percent. Okay. But anyway, but it's it's a very, very, very, very elite group that you'll be in being able to use these bots effectively and I look forward to being in that group with you and seeing what we can all do together. I look forward to seeing you guys soon in the next, in the next section, chow