Skip to main content

What Are Facebook Messenger Ads

Lesson 69 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

What Are Facebook Messenger Ads

Lesson 69 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

69. What Are Facebook Messenger Ads

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

What Are Facebook Messenger Ads

howdy chatbots fans and welcome back in this section, we're going to start talking about messenger ads and facebook, there's a couple of different types of messenger ads and I left this section is as its own section because while messenger ads are considered a lead magnet inside mobile monkey, it's a really big topic. There are a lot of things to discuss and there are lot of best practices and techniques and I want to show you a bunch of different specific things with creating Messenger adds many of you are running facebook campaigns and facebook ads and google ads and you have a marketing budget. Um you're running ads generating leads and sales. Messenger ads on facebook are the most profitable and cheapest way of getting leads right now on the internet. I've mentioned that before. So let's just discuss a little bit about messenger ads, what they are, how they work. This is an image on the right hand side of the screen here is an example of a messenger add So to facebook. Messenger ad...

s are a type of facebook ad, it's a format of facebook ad. When you, when you create a new campaign on facebook, you have an option to select a bunch of different types of campaigns. This is one of those types of campaigns where facebook keeps the user after the click within the facebook ecosystem. Instead of sending the click to a landing page, you're sending the click to facebook messenger and that allows facebook to lower the auction threshold by a significant margin, which is why impressions are cheaper, clicks are cheaper click through rate is typically higher because it's just more engaging and conversions and leads are being added into your pipeline for cheaper as well. There are two different types of facebook messenger ads that you could run. The first one is click to messenger ads, that's the most popular format and 90% of you are going to be using click to messenger ads. There's also sponsored messaging which pushes ads into people's inboxes into their messenger in boxes as opposed to opening up and and and and starting a conversation through a sponsored post. There are two different types of ads. We're gonna talk about getting approved for subscription messaging so there shouldn't be any reason that you need to use sponsored messaging. Um, the sponsored messaging ad format, there might be a couple different use cases for some of you and we'll talk about that shortly. So the typical ad format and the one that we're gonna be dealing with primarily is that click to messenger ad format. It opens up a messenger chat after you click the add. If you see, you click that little button, send message, that's what it opens up and you must get and here's and this is something which is very important with regards to this type of ad format, you must get the user to engage with the bot if you want to get their information, you don't automatically have their information. If you remember we spoke about that landing page button when you create a landing page and monkey and somebody chooses to interact, you get their basic information, their basic profile information from facebook. That's not the case with messenger ads, you must get them to at least interact once. Unless of course it's somebody who, who has already interacted with your facebook bot or has messaged your, your account, then you have the information already also. Um, but after that one engagement, the user is on your list. Like I said, click to messenger ads are the cheapest way to get quality leads into your pipeline. Um, it's what you do with the leads from there that really decide whether or not your marketing dollars are being are being spent profitably and being spent well. So we're gonna follow up with the drip campaigns, right? You're gonna get these leads, you're gonna follow up with chat blasts, you're gonna follow up with them by email by exporting that list and putting it into your email crm system. You're gonna potentially have a sales team call these leads back if you get a phone number from them, there's a lot of different ways you could continue to engage with these people to squeeze as much value out of them as possible. But getting this database built through messenger ads and even sending people eventually to your website, like we've run Messenger ad campaigns that the goal was not just collecting leads, but actually driving sales and eventually through a conversation offering a coupon code, sending them to the website. Like we're getting sales like it's really, it's a really, really engaged audience. As long as you're website is really super mobile optimized. I want to go through a couple of quick statistics, why you should not ignore facebook advertising. First of all, 93% of marketers using are using facebook ads regularly. Okay, facebook advertising is a, it's, it's huge google and facebook have a virtual monopoly on digital advertising dollars now and it's a big mistake to not be advertising on facebook and it's even, it's an even bigger mistake now that you have the skills to use mobile monkey to build really sophisticated chatbots. It's a big mistake to not use click to messenger ads and facebook, it's the engagement rates are through the roof and it's really, really cheap leads. Um, images are important. I'm gonna walk you through designing an ad quickly for the, for the chat bot final. We're gonna build for messenger ads. They account for 75 to 90% of the effectiveness of a facebook ad. So images are really important. Getting those images right are really important. 20% of facebook of facebook's mobile ad revenue comes from instagram and it's the same ad network. So when you run these click to messenger ads, these ads could show up in instagram as well and you could choose a separate image for instagram. Also average CPC for facebook ads is a dollar, average CTR. Is under 1% for facebook ads, we're seeing a 50 to 100% increase in CTR and a similar decrease in CPC and click the Messenger ads and oftentimes in certain cases far greater results. Um, so it's very, very exciting. It's a very exciting time to be involved with. Facebook advertising is a very exciting time to be working with facebook bots. And I'm looking forward to seeing how you guys create outstanding messenger campaigns. In the next lecture, we're going to quickly talk about click to Messenger best practices and then I'm gonna give you a bunch of out of the box use cases that we've been running for active clients of ours. I'll see you guys in a couple of seconds in the very next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery