Skip to main content

Designing a Messenger Ad

Lesson 72 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

72. Designing a Messenger Ad

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Designing a Messenger Ad

Howdy chat about fans and welcome back in this lecture, we're gonna talk about creating an ad for a click to messenger campaign. Let's backtrack a little bit and I want to just discuss what my ideas are for this campaign. So I'm going to call it the how long does it take? How long does it take? That's right, okay. And the idea here is I want to run a contest. I want to engage users and ask them how long do you think it takes for an I. V. Hydration bag to cure a terrible hangover? And I want them to guess the amount of minutes it takes because when, Because this is one of our main selling propositions. If you go and you're hungover and you have a terrible headache and you're dehydrated, you go to the you go to the nearest 711 and buy some Advil and gatorade. Like the regular people do like myself to secure a hangover. You are you know, that that takes a little bit of time and you sort of don't feel so great the rest of the day when people with bad hangovers go to get I. V. Hydration the...

rapy, their hangovers are completely gone in an average of 19 minutes after the therapy is over. And I think a lot of people are prediction based on what we know about the brand and what we've done marketing and the marketing that we've done so far. We predict that people would be interested in playing this quiz and as a result we're going to give them a promotion saying if you get the right answer we will buy, we will buy one of your friends an I. V. Treatment. Now I wanna explain to you why I'm working it this way. I could offer a buy one, get one free. I could say like if obviously the deal will be that you have to buy one yourself and will and we will buy one for your friend and you might think that this is just linguistic semantics but it's not. It makes a big difference in the perspective and the attitude of the customer. If we do buy one, get one free or play our quiz and get a free I. V. Hydration therapy package, we cheapen our product right? We say like we don't value our product well enough. We just want to give it away to you for free. But no but if we say like we're going to buy a gift for you, like we're gonna we think we're so confident that you're gonna love our product, we're gonna buy one for your friend, right? So it becomes like this partnership there, the end result is the same. The costs of the advertising, the metrics on paper all the same. But our brand persona will be preserved. And the attitude about our product that we want to convey will be intact, right? So we're gonna do well by your friends a free HIV treatment, right? And keep that theory. Keep that concept in mind and all your in all your marketing channels. Um we want the ads to be curious, right? We want to arouse curiosity. Um I wanted to be an interesting image. Okay, these are some concepts you wanna think about interesting image, arouse curiosity and just start the conversation. You don't need to sell anything right now. Just start the conversation, get people involved with the bot, that's what we're trying to do here. Okay, so that's the campaign idea and then I'm gonna have, I'm gonna show you a whole draft of a bot workflow that people will get put into once they open up once they click this add and they engage with messenger and they get put into this quiz. So let's go into the computer and actually go ahead and design the ad. There are a lot of different ways you can design adds. Um I typically will use Photoshop, Photoshop is my tool of choice for designing ads but I want to introduce you if you're not familiar with a online software called Canada. Canada dot com, you can go in log in. It's completely free to try. Um I haven't used it in a while, but whenever I need to do a very quick creative example or even creative for a client will come into Canada or you know, our team might come into Canada and um do a bunch of stuff in here. So I'm gonna go in create a design and and also one of the nice things about Canada. It has a lot of pre built templates. It has a lot of pre built sizes for instagram, facebook, different social media headers, different of the International Advertising Bureau sizes. So it's really fun to you. So I'm gonna go over here and click facebook ad. You have a bunch of free templates that are available for you to use here and you could use one of these templates. They're really good to start off with and you can always change the, the typography and the colors and add a bunch of different elements and styles later. I'm just gonna take one that I think represents like just just typography wise, more of our brand personality. So I'm going to find this one over here. I'm gonna click it, drag it in here and now we have a template in place. I need to change this background image. So I'm going to delete it and this is just an image placeholder and I'm gonna go to splash dot com. Okay, Sunsplash is my favorite place to find unique photography. Um I search for party because I want to convey this idea of like party drinking. I mean fun Vegas Miami and um splashed. If you guys are not familiar with, it is unlimited royalty free, high quality photography. It's an incredible, incredible resource. And I found, look at this picture I found. Um here's a guy sitting underwater with floating glasses of what looks like to me like scotch and vodka and and it's just like a really cool picture. I don't want to use it because I love it. I mean I think this is something that's interesting that people might be scrolling and like oh wait what happens, what is going on here? And if you can get somebody to look at a picture of yours and say what is going on here, you have done 80% of your work as an advertiser. So I'm gonna download that for free and I'm going to go back to Canada and just simply upload that into my placeholder, drag it in, drop it. Mhm. Wait for it to load completely. Once it's loaded up in my system, I could drag it and drop it into my placeholder. Perfect. Nice. High quality. Okay great. Now what I need to do is figure out my copy for the actual ad. Now remember with Facebook you could only only 20 of your image is allowed to have copy. Okay so you have to be a little bit careful with how wordy you start making things here. Um I'm going to do something like maybe we'll write, how long does it take guests? How many minutes and we're change the font size here. I'm gonna put in some new copy and make a call to action that this is a, what I wanna do is what I wanna do here. Now what I want to do now is make a make a call to action that this is a contest because that's what's gonna really pipe the curiosity. I'm gonna put it in a text element, add a heading and I'm gonna call it a contest and we'll put this over here, we will center this center that I'm gonna change this to white. Actually, I want to go back to being left aligned. I can change the typography if I'd like um I want to do something a little bit more, something that has a little bit more professionalism to it or something a little classier for the Here we go, that's too light. We need something that's boulder. There are a lot of funds that come here with Canada so have at it. Alright, that's not bad contest. I'll do something like guess how long or maybe guess how long our hangover cure takes and that should be enough for somebody interested to, you know, get a little bit, get interested in what's going on here. We're gonna grab the company logo. So I should have that on my desktop, nope, it'll grab it, we're gonna go grab the company logo real quick and we'll have that included in the ad because that's always good for branding purposes, save the image. And we're going to go back to Canada and drag that image in. Just drop it into the left hand panel once it's uploaded, I could drag it into my design. Mm hmm. Okay, now it's up there. Now we need to figure out how to make the text more legible. So I'll probably add just a background element of just a shape a square up here, Right? And I'm gonna change, I'm gonna resize it to fit the entire screen and maybe I will make it less transparent. I'm going to change the color to black and I'm gonna move this backwards by clicking a range back back back and back as far as it can go. The only problem is my logo is black, which is not good. So I could put a white box behind it. But first I want to take this box and make it, you know, maybe something like A Transparency Level of 20. Okay. And I want to put this in a white box. So I'm gonna make this white and resize it. Put it up there and arrange it backwards. So now the logo could sit in the box looks nice. I got sent to the logo in the box and I think that's pretty good. Maybe I should make a little bit smaller. Okay. Um and that looks pretty good. Maybe I'll make this a little bit, Maybe put this at 2030. So that the text really pops. I want this text to pop. Guess how long our hangover cure takes? Okay. Contest. Um our contest. We will call the contest. Giveaway just gonna drag this out. So it stays longer here. Um This looks to me like well, get away with it. I might have to make this because it might be just a little bit too much copy. Maybe make this size 30. Okay. And I could put some other decorative elements here. But this is the idea like we have a captivating image. I think we have a pretty good um I think we have a good a pretty good background. I'm actually wanna do one more changes. I don't like the fact that this box is taken away from the image. I want to just I want to maybe center this down here and just have it have just have the dark over the where the text is because I like the image really shine. I want the image to really shine. And now that allows me to Go like something like that. Bring it up to A trans 75 opacity. And I have the I sort of have the best of both worlds this way where my image could still pop and um I have the the text popping nicely and I want to move, I made me want to move this down here into this corner, the logo. So they want the logo. I don't really want, I don't want the logo also ruining or taking up too much taking too much away from the image. Okay, so here we have an ad. I think it was designed with good principles. Now with Canada the way to download it, Simply download it, click the download button. I'm gonna take a Jpeg version will be a little bit smaller contest giveaway. Guess how long our Hangover tour takes download and once it downloads I'll have it ready in my download folder to upload right into facebook. So I hope that was a fun, small, interesting lecture for you. Learn a couple of good design principles, learn about canvas and how easy it is to use. Now we have an add in the next lecture. We'll continue our facebook ad creation by uploading that image and writing the copy. I look forward to seeing you guys very soon in the next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery