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Completing Messenger Campaign Creation in Facebook Ads Manager

Lesson 73 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Completing Messenger Campaign Creation in Facebook Ads Manager

Lesson 73 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

73. Completing Messenger Campaign Creation in Facebook Ads Manager

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Completing Messenger Campaign Creation in Facebook Ads Manager

Howdy chatbots fans and welcome back, we're back inside facebook ads manager, we're ready to upload the ad we just created in the previous lecture? So down here under images. You could browse your library if you have previous images. Look at it from some free stock images but we're better than that. We're going to upload our own image. So we're gonna go grab that from our downloads folder and click open and everything should work fine. Once the ad loads inside facebook ads manager you can see a preview of how the ad looks under different settings so I can look at desktop news feed, mobile news feed, instagram feed and messenger inbox. Okay. And the image obviously all looks the same but it's the copy that will change and how much copy actually shows will change as we go along. But I'm really happy with how this looks contest giveaway. Guess how long our hangover cure takes? Bright green bold, really interesting image um is really captivating. So let's write some headline first. So conn...

ected Messenger. So the default headline here is connect, connect and messenger. We want to write something really captivating that again, gets that curiosity going and makes a person want to click. So I'm gonna say something like give us your best guess in messenger or message us your best guess now. How about that message? You're or message us your best guess for a chance to win. Okay let's see how that looks. So that shows up in the desktop news feed. Really nicely. Message us your best guess for a chance to win or how about chat chat your best guess for a chance to win. Does that show up? Okay great. So in mobile news feed that shows up nicely and desktop chat your best guess for a chance to win. Fantastic. We can enter in some promo text that's gonna show up at the top reset and I'm going to use this idea of news reset. Ivy is recently is excited to announce a brand new contest giveaway um said um guests how many minutes it takes? Guess how many minutes it takes for our hangover cure our ivy hangover cure to guess how many minutes it takes for your, for our ivy hangover cure two. Banish your headaches. Banish your worst hangover headaches. Guess how many minutes it takes for RV hangover cure to banish your worst hangover headaches. If you guess right will buy one of your friends a ivy hangover treatment and then a $ value contest ends and then you can put the date the contest ends but we'll leave it for now at this. Oh dude let's say contest and midnight um august 20 seconds. Okay. Alright so that's our copy at the top again we could change this, we could, we could run a B. Tests. We would obviously if this was um and this is gonna be alive campaign and when this goes live we're gonna have 34 different ads in each ad set testing different text. We might use something with social proof or identity. Um in the top of the copy and a lot of people think that people don't read this copy. I have found just the opposite in the tests that I've run long copy and even longer, even longer than this. People read it. If it's interesting to people and people are engaging then people will read your copy. If the copy is really good, you could add a news feed link description. I'm not gonna do that. Now you have the option to write an overlay like you know, free shipping cash on delivery, different things like that. I'm not gonna have anything like that in this campaign either. Um branded content is not relevant to us. We don't need to put in the U. R. U. R. L. Parameters right now and here you have messenger set up. Okay this is where things get a little bit tricky but I'm gonna show you exactly how to do this. When we use click to messenger ads in conjunction with Mobile monkey, we're always gonna be using a custom template. Mobile monkey is gonna give us a Jason code output that we're gonna go in copy and paste and enter into facebook ads manager. I'm gonna show you exactly how to do that and it's a little bit tricky but it's pretty straightforward once you get the hang of it, we're not gonna do that at this step. I want to just continue and confirm and save the campaign. So I'm gonna go down here, click the green button, confirm and it's gonna create my campaign. Now this campaign, once it's approved by facebook will be active because I do have just a standard template that facebook gives me for a primitive, simple messenger bot interaction, just like, you know, hey, how are you? Whatever and you can customize a couple of the buttons. We're gonna do a whole lot better than that, A whole lot more sophisticated than that with how we're gonna be setting things up now that it's all good to go, it's being published. It's going to be under review and we have our campaign mm hmm. Let's just wait till it finishes publishing and we'll see how to drill down from the campaign into the asset and into the ad level of this facebook hierarchy. Okay, now I see my campaign up here. I can customize my columns once data starts coming in, I can toggle it on and off for now. I want to just toggle the campaign off but it will still be under review like google like facebook will still review the actual campaign. If I click the title of the campaign, I go into the one asset we have for this campaign. If I click into the asset for this campaign, I will see the one ad we have for this campaign and I see that it's in review. We're gonna pause on this screen of the ad for now, because now we need to go into mobile monkey. This whole experience is not complete yet. Sure. We've designed an ad, we've created a campaign, we've set our budgets, we created an audience. But what we haven't done is created the experience that's gonna happen, The experience the user's gonna have when they click that ad, right? And we want to make sure that that's really, really good and done really well because we're paying for those clicks. In the next lecture, we're going to begin drafting out our messenger bot flow strategy and then we'll go ahead and actually build it in mobile monkey. I look forward to seeing you guys soon in a couple of seconds.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery