Drafting Our Mobile Monkey Messaging Campaign Blueprint
howdy chopper fans and welcome back before we go into mobile monkey and actually build this out. It's important to draft it out and to have a blueprint and to keep our goals in mind. I found that this process taking a few minutes to do this first really helps me build my campaigns in mobile monkey much more efficiently and without with with with much less headache. So we have our goal for this Messenger campaign, the principles we want to use in this mess Messenger campaign and we have the method we want to use. So the goal is to build our list of engaged leads who we can email and retarget. We're going to have them come into monkey will be able to export them, will be able to email them, we'll be able to re market to them using retargeting ads through ad words etcetera etcetera. The principle we want to focus on is social proof and identity. And the method is this giveaway contest, keeping these things in mind as we go along, helps me keep my messaging consistent throughout the differ...
ent pages of my bible monkey chatbot. And lastly, the ad concept we're using and that's very important is how long does it take? Its very important obviously, to keep in mind what ad concept are we going with here, and that's exactly why we spent a few minutes to create the facebook campaign, to design the ad, to get a sense of what the first thing a customer will experience as opposed to designing the at last, after we design our mobile monkey chatbots because it just doesn't make sense to design and write the copy for the first thing the customer is gonna see in this journey at the last stage of the process. So if you're doing messenger ads, I strongly recommend you following this approach. And designing your messenger adds writing the copy visualizing and actually seeing how it's gonna look in facebook before you go and build the bots specific for that messenger campaign. So let's go and take a look at my blueprint. We've done it before on the whiteboard, but this one's gonna be a little bit more complex. So I wanna keep it. I want to show it to you. Now remember this is just a very rough sketch. I just want to get an overall structure. I mainly want to know how many pages I'm gonna need and which pages I'm gonna need. So the first page we're gonna send people to is is what I'm gonna call the messenger lander. That's gonna have a quick question that's gonna offer them three options of how many minutes um It takes for the hangovers to go away. So I have the green one is the right one is the right answer. And if somebody, if somebody selects the right answer they're gonna be pushed into the correct answer page and that correct answer page will have its own flow. If the user selects either of the two and of the two incorrect answers they're going to be sent to the wrong answer page and that page is going to have a flow to get them to the right answer right. We don't want to just give up. We want to say, okay, sorry, you got the wrong answer. Do you want to try again and we can offer them three new options. One of them being the right option make it a little bit difficult and we'll make sure that they stay in this page until they get the right answer. When they get the right answer, they're going to be sent over to the correct answer page. And from there we'll have an additional flow. So eventually we want everyone to wind up in the correct answer page. Um it might be a quick question. There'll be a bunch of different widgets. We wanted them segment out these users into two separate pages based on an important characteristic and that important characteristic is have you done I. V. Therapy before because we know from experience the way we market to our customers, it's very different if we're trying to get somebody to try I. V therapy for the first time or if somebody has used I. V. Therapy and we're trying to convince them that we're the best option for them to different types of marketing campaigns. So I'd like to get that valuable attributes. So we're gonna try to construct a page that gets people to answer the question and then the people who say that they've tried it before, we'll call them the vets, they're going to go into the vets page. The people who say that they haven't tried it before we go into the rookie page. And then there will be a specific purpose for each of those pages. So on the rookie page we want to ask what holds you back and this might be a little bit familiar to you because we've done this with chat blasts but we're gonna ask what would potentially hold you back from trying it and we might give them a couple different options like needles cost and or they just need more information on the vets page. We want to ask them what their experience was like, do they have any complaints? Would they make anything better? Would they change anything? I want to start creating an N. P. S. Scale for our vets net promoter score, trying to segment things out and finding valuable attributes and characteristics. That will help me create an audience of people who I could ask to promote our brand eventually and then finally we want everyone to end up, let's say on a final conversion page, we might ask them for a phone number, we might ask them for a couple additional pieces of information and the final conversion will be built as a form which it will have a conversion action triggered on the form that way I'll be able to measure the R. O. I. Of my campaigns. That's one more thing to remember when it comes to facebook click to message facebook ads you're spending money you want to know how much you're willing to pay for a conversion, what that conversion action is and how much you end up paying for a conversion because of course every marketing dollar you should that you spend online should be trackable and you should be able to know whether or not it's producing the business results that you want to produce at the end of the day we're in this for profit at the end of the day we're in this to grow our businesses. This everything we're talking about here, this entire lecture. This entire course is just helping you do this in one way and do it efficiently but especially if you're spending money on these ad campaigns we're gonna we want to make sure that we're able to track conversions and see what we're paying for conversions. So we're gonna have a final conversion page built as a form in mobile monkey. Now that I have a basic draft build out and of course this might change a little bit. Let's just count the pages that we need. Um So I have I know that my messenger lander is one page. I have the wrong answer page that's too. I have the correct answer page that's three. I have the rookie page That's four. Now this could be 56 and seven needles costs and info could be 5667 which I think it should be. So we have page five, page six, page seven the best pages eight. The final conversion pages nine. Okay, so we have nine total pages if this draft is built well and this is and this is representative of the final product. It's enormously helpful because I now know that I could go build my nine pages, name them appropriately and building my body is gonna be so much easier and so much quicker. So I hope this diagram is helpful to you. I hope you use this as a template when you're planning your own bots and you could use something like this for messenger campaign for drip campaigns for chat blasts for whatever it is you're doing just plan it out beforehand. So when you go to mobile monkey to build your prepared and it's organizing insufficient and you also get better ideas. This whole idea for this campaign for this client crystallized in my mind as I was drafting this out and it would not have been as good had I just went straight to mobile monkey and tried to build a whole messenger campaign without thinking about it beforehand. So in the next lecture we're gonna go and start actually building in mobile monkey. And I look forward to seeing you guys there in a couple of seconds