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Duplicating Your Ad Groups to Try Different Targeting Settings

Lesson 78 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Duplicating Your Ad Groups to Try Different Targeting Settings

Lesson 78 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

78. Duplicating Your Ad Groups to Try Different Targeting Settings

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Duplicating Your Ad Groups to Try Different Targeting Settings

Howdy chapel fans and welcome back in this lecture. We're gonna jump back into facebook ads manager and I'm gonna quickly show you how I would duplicate some ad sets. So I could test out some different audiences. So let's go back into facebook ads manager and here we are at the ad set level for this one campaign that we have running or this one campaign that we just created if you remember I added alcoholic beverages as an interest into this audience. So I'm gonna go ahead and edit this audience and I'm going to label it as such interest in alcoholic babes. Okay. That will just help me remember what exactly what I'm testing over here. So I want to duplicate this and do the same thing for females. Okay, I want to see how females perform in this audience. So I'm gonna just have this ad set selected and just simply click duplicate and I'm gonna have a couple different options. I could choose to have my ads showing instagram stories. If I want to do that, why not? We can see how it perform...

s. And I'm gonna duplicate it. And I'm gonna keep this default selection selected to duplicate this in the original campaign in the campaign that we're in right now. And I can also choose to copy a specific number of assets and I can also choose to copy this a specific number of times. For now. I'm just gonna copy it once because I only want to change one setting, duplicate that ad set and now it's called copy. I'm going to edit that name and label this women and it's also gonna be 35 plus. So I'm going to scroll down and the audiences and just switch this toggle to women. Everything else stays the same and published. Okay. And that's how it, that's how easy it is to edit an ad set. Now I'm able to give a separate budget. I could give a separate bid cap. I can do different things. Now. I can sort of push different, push and pull different level levers based on my demographic segments, which is exactly what I want to do. So I'm gonna close out this window and I go back to This one campaign that I'm interested in looking at and I should see to add sets. Okay. I have women, 35 plus us interest in alcoholic beverages. And now I think I want to duplicate these assets and try a different interest setting. And I also want to segment out by men and women. So I'm going to select both, Duplicate them. In the original campaign, one copy of each and click duplicate. I don't exactly know what my new audience segment is going to be, but I'm going to scroll down and we're gonna see how this could work. What's cool about doing it this way is I can now edit the audience for both of these assets at once. If you see that I can't easily change men and women because that's a mixed state because I have, that's what's, that's what's different between the two ad sets. But everything else I can change. So I'm gonna leave it 35-65. I'm gonna remove alcoholic beverages from the targeting. And I'm gonna ask Facebook for some suggestions. I'm gonna ask facebook to help me browse some different suggestions. So I see demographics, interest behaviors. The previous one was an interest in alcoholic beverage. And we could check demographics for, let's say education. What we found in our business. And this is something, which is true. This is actual data. This is not just conjecture. It's important. There's way too many permutations. There's way too many potential facebook options to start making your best guess is we know from research that 85-90% of reset ivy customers have at least a college degree. It's many businessmen and businesswomen, higher income bracket. Bachelorette and bachelor parties. That's who their customers are. So I want to go into education and look at undergrad years. Mm hmm. No, I don't like this Schools. I don't want to have to pick specific schools. Mm hmm. There used to be, Oh, education level up here. Okay. And by the way, facebook is changing this stuff all the time. It would not surprise me if we're gonna select a couple of these and we might get a warning that some of these are getting sunset ID. Um, so we're gonna do a college grad and you know what I'm gonna do. I'm gonna do master's degree and take off college grad and we're gonna keep it a little bit more narrow because a college grad doesn't really segment us out as much as we'd like to, So 51 million, maybe. Okay, 50, I think a master's degree would be a good idea to target in these two ad sets. So let's say, I'm gonna remove this one and we'll do this one, will have a master's degree. I'm gonna publish, okay, I'm gonna change the names shortly. I could have changed the name before I published, I can still change the name appear, but it's not a big deal to do it once we've published and close out this window as well. We just need to edit the name. Here we are. Edit, I can just hover over the pencil icon contains the name and we're gonna call this master's degree published, edit and call this master's degree as well. And if I was doing this again, I'd probably duplicate this another two times and instead of masters degree, have it run as let's say, a doctor degree because we do get a lot of doctors, um, and maybe do want an income bracket and things like that. But I also like for this business at least segmenting out by men and women. So now I have a bunch of different assets that are active in this campaign, I have different assets. If you go into any of these assets, you'll see that one ad, we'll double check to make sure that Jason code is still there and it's still proper, yep, it's all there, there we go. We have a great ad, we have some great copy and again, we could, depending on the budget, we can go further and in each one of these four ad groups, we could have, let's say three different ads or four different ads, 12 or 16 different ads and those 23 different ads inside the campaigns of the 34 ads could be running different copy, they could be running different images. The sky's the limit, the main thing to be concerned about when it gets down to a B testing and a B testing could really be, it's, it's a whole separate course is just make sure you're not spreading your budget too thin because the whole point of a B testing is getting actually statistically relevant and valid data about which variation is a better performer. You can't get that data if you're spreading the budget too thin between too many variables. So if you're spending, you know, 100 bucks a day run to add sets with two different ads in each ad set. Okay, that's plenty of a B testing, you have going for you with $100 a day right now, we have four ad sets with all the same ad, I think that's also good. Maybe I would add one additional and maybe test the image or test the headline copy or something like that. But this is definitely a good place to launch. It will definitely be getting some excellent data by doing it this way. Most importantly, getting that click and then getting the people into this extraordinarily exciting funnel through mobile monkeys chat box that we built. So that's really building the facebook campaign. So we're essentially ready to turn this campaign on and watch our click through rates skyrocket, our conversion rates, skyrocket, watch the amount of leads that we get for the lowest cps we've ever seen. I know that's gonna happen because we've been running these campaigns for a lot of our clients. Um and it's really awesome stuff. So that's building a facebook campaign in the next lecture, we're gonna go and tie up some loose ends with Q and A. And some other settings for our bot for this client. And I look forward to seeing you guys there in a couple of seconds

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery