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Creating an All Contacts and Gender Based Audience

Lesson 82 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Creating an All Contacts and Gender Based Audience

Lesson 82 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

82. Creating an All Contacts and Gender Based Audience

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Creating an All Contacts and Gender Based Audience

Welcome back chatbots fans. Let's go and create an audience. So we're gonna navigate in mobile monkey to our audience page over here under audience insights and this is where we're going to be creating all our audiences. If you're coming here for the first time, then you'll probably have no audience is created. I already have a couple audiences created all contacts and all contacts since July 17. Um I can't delete them because they're in use in this is a live account and they're in use in other drip campaigns and chat blasts. Messenger, add flows and so on and so forth. So we're gonna go and create our first audience. I'm gonna show you how to create an all contacts audience. You're gonna go ahead and click create new audience and there's gonna be a few things that we're gonna do here. One, we're gonna name this audience and we're gonna call it all contacts and I'm just gonna level it. Um let's say V2, because this is the second one I have and I'm going to just simply click done. That'...

s how you create all contacts. There's no additional filters. Um there's nothing else to it on the right hand side here. You can see um a preview of all the contacts that are gonna be in your list is just a preview is not an exhaustive list of all the contacts and once I click done, I have that all contacts V created. It shows me the number of contacts 1392. That's the number of individual people on this list. The data was created. The data was last modified. Which user, if you have multiple users in your mobile monkey account, it'll tell you which user created that list. And I can do a few things. I can edit the list. I can delete the list and I can export the list. So let's say I export the list into Excel, click export. And mobile monkey will give me an export of my contacts, which I could then go and upload into hubspot into my crm. I could use it in my email marketing campaigns. Um, don't forget, you know right over here and look at all the information that comes in this export. We've got tons of great information profile, pic, U R L, location, time zone, gender. The amount of sessions they've had. And then also some of my custom variables like coupon opt in um whether or not they wanted an email, um preferred coupon. Some of my throwaway variables. Right. So I have lots of really great stuff. Um, but nothing. So I have lots of really great information over here and we'll x out of this sheet and go back into my little monkey. I can also delete this audience by just simply clicking delete to clean up my audiences if I'd like to. And that's that let me show you quickly how to create a gender based audience. So we're going to create a new audience and a lot of people don't realize that their gender based audiences are really great audiences to use because men and women respond differently to marketing messages in a real way and it will be worth your while as a marketer to understand that and to research and to learn what those differences are. So I'm gonna create an audience of all men. I'm going to add a filter. So the attribute and once I add a filter I could choose which attribute I want to filter by. So I'm gonna filter by gender equal male and click save. And once I started adding filters, it shows me which filters I have active in this audience, which I could also edit and delete. So if I click done, that'll be my male audience and then I can do the same thing. And it shows me the number of contacts and I can do the same thing and create an audience for all females, add a filter attribute, gender equals female save click done. And now I have another audience for females. And it shows me the number of females on my list. So right off the bat, I see that there's a lot more women responding to my marketing campaigns for this client than there are men and that already should tell you something about the types of products and and the type of the type of marketing you want to be creating for your brand, right. If a lot more women are responding and buying, then that's something that needs to be taken into account. In the next lecture, I'll show you how to create a time bound, custom audience and give you a couple examples of when those might be used. I look forward to seeing you guys very soon in the next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery