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Creating an Audience Based on a Custom Variable

Lesson 84 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Creating an Audience Based on a Custom Variable

Lesson 84 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

84. Creating an Audience Based on a Custom Variable

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Creating an Audience Based on a Custom Variable

the chapel fans welcome back in this lecture. Let's just quickly discuss audiences as they relate to custom variables. And this is sort of where we're going to tie in some of the information that we covered in some of the strategies that we've built up throughout this course. So if you remember we had the sofa company, right? And through some of the chat blasts we built for them, we were collecting some custom variables like, right, We asked them what they're in the market for. Um, we asked them how long they spend on their couch, You know, that was a throwaway one when we recorded it. But the point is that we recorded it as a custom variable. If we remember the ivy company, right? We asked them, we ask our users why not? Like what's, what's their fear of using the services? It that needles are scary. Do you remember this? Is it that they think it's too complicated. They're not sure how it works for the customers who have used our service. We asked them what did they use it for? Was it...

for headaches? Was it for the flu? Was it for food poisoning hangover? Jetlag. We had the medical supply company. Right. That sold portable oxygen concentrators. We asked those users, um, what was the most important feature feature? Right. We asked them about price. We offer them to choose price. Battery, if you remember if you recall and wait, I'm glad that you all remember this. So these are some custom variables that we've been collecting through our marketing campaigns. This is useful information. Why? Because now we can create audiences around these variables and follow up with more personalized and more direct and more relevant marketing information. So for the users who said battery was the most important to them, what are we going to do when we get in a new shipment of oxygen concentrators that have a really great battery? We're gonna send these people who expressed that they're interested in better batteries, information about our better batteries. Hey, we just got in These great units that have batteries that last all day longer than the last model or the last version. They're yours now for 20% off. Sale ends tomorrow for the people who were interested in weight as the most important feature. We're gonna send a marketing message that says we just got in the lightest weight oxygen concentrators that we've ever had? They're yours for 20% off And the and the sale ends tomorrow for the sofas. People who are in the market for sectionals and they self identified as being in the market for sectionals. What are we gonna send them? What type of chat blasts will we send them? What type of drip campaigns will we send them when we send them gallery widgets with pictures? What are we gonna send them when we send them lists with links to the website. What are we gonna send them when we send them product guides and blog posts. What are we gonna send them Information about recliners? No, because we don't have to because we're using mobile monkey because we're the top 1% of marketers in the entire world. So we're gonna send them information about recliners and what they self identified as being in the market for. That's the power, that's the real power of audiences. As you collect these custom variables, you collect these characteristics from your customers and you use that to make the campaigns more relevant and more specific and more targeted in the future, which ultimately increases conversion rate, increases profitability and increases your business. Let's go quickly into mobile monkey and see how this is done back in our audiences segment. We're gonna create an audience and I'm just gonna create one quick audience. Let's show you how you do it. And we're gonna call it in in market for sofas. All right, wait for it to save. I'm gonna find my custom attribute Which is in market four equals Sofas, people. I could also if if I'm not going to be as segmented or if my audiences are too small, I could do sofas and sectionals because those are sort of similar and then keep recliners separately. But I have 229 people on this list. That's good enough for me. I'm gonna save it. I'm gonna click done and that's an audience now that I if I want to go into a chat blast. I'm sorry if I want to go if I want to go into a chat blast, I go to my pages, I go to my chat blasts. I want to have my sofa media coupon. I might want to only send this to people who are interested in sectionals and I'll change the copy around here, will talk to us about sectionals or whatever it is. Um I actually want to change this just real quick, I'm gonna remove it, we're gonna do something like um couch that, which just seems pretty not funny, but also at least for now, not offensive until I find a better gift. Okay, now, if I wanted to create a chat last for just that audience, I can go back into my chat blast And create a new chapter last and then under audience, I would choose in market for sofas to that 20, people and I would send out a sofa related um chatbots. So I would check now I have my audience, I'll go find the page I want, which is, let's say, chat blast, sofa mania coupon. And of course we're pretending that I edited that chat blast to be totally sofa um specific. So images of sofas talking about sofas using the word sofas and all of a sudden it becomes more relevant, more powerful. So that's audiences. You now know how to create audiences. You now know how to use audiences. You now know a bunch of example, use cases for audiences, you now know how to create audiences out of your custom variables and attributes. And you now know how to begin using mobile monkey. Thinking about the end goal of which audiences you ultimately want to create that you want to use and where does that data come from? It comes from your own analytics, it comes from you knowing your business, It comes from using google analytics. It comes from surveying your customers asking your customers questions if you're not sure if you're not sure which attributes are important. Start off by just using your best guess. Ask those attributes in your chat bots when you run your messenger ads, when you do your facebook comment guards and then see when they come to your website, is there a difference and then you'll know, okay, that's an important attribute. That's not an important attribute. But most of you I'm sure we'll be able to look at your business and look at the history a little bit and just use your own good judgment and intuition what are important characteristics that will make up really effective segmented audiences. I look forward to seeing you guys very soon in the next section

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery