What Are Drip Campaigns and Drip Campaign Best Practices
Howdy chatbots, fans and welcome back in this lecture, we're going to start talking about drip campaigns and mobile monkey. They are your secret weapon or that's what I like to call them. At least it's another form of marketing automation that you could use bots. Fourth, similar to chat blasts where you could push out a chatbot flow or multiple chatbots flows through a one off blast drip campaigns allows you to automate a series of blasts and messages that will go out through facebook messenger to all your contacts or to just a specific audience or audiences and you can have multiple drip campaigns to multiple audiences. This is very similar to email workflows that you guys are probably familiar with if you guys have used constant contact or mail chimp, hubspot, Salesforce, Infusion soft, any of these marketing automation tools, you'll know how these workflows are set up with the email where you set up an audience. I want these emails to go out at this interval, so on and so forth. Dri...
p campaigns work the exact same way in mobile monkey, but you should realize that drip campaigns are so so important, you're spending money, you're spending your time getting contacts into your database in mobile monkey through all these lead magnets, through your case studies through your linked to messengers and your blog posts through your click to messenger adds to your sponsored messenger ads, through all these different channels, drip campaigns allows you to really continue to stay in front of your audience in an automated way where you don't need to go in and separately build a blast or manually sent out a blast every single time, just briefly a couple of best practices for drip campaigns. One is, you should always include the ability to opt out. So offer that opt out prompt. So often that popped out prompt. Whenever you send out a drip, the second thing to understand about drip campaigns is the appropriate, see temporal sequence in terms of time between each trip and when that first trip should be sent out. So my recommendation and this is something that, that both mobile monkey and we have found to be the most effective Is to sort of think about it as a modified version of the Fibonacci sequence. So after a member gets added to the audience that's going to trigger a drip, you might want to send something out, let's say 10 minutes afterwards and explain to you why we go with 10 minutes or even maybe maybe 15 minutes. Then you can send out another drip um In 25 minutes, 25 - 30 minutes. The third message could go out 45 minutes or an hour. Another message two hours later, Another message four hours later and then one message a day after that let's say one day, okay, two things to realize about these sequences of time. Okay, there is the 24 plus one rule, okay, Within 24 hours of somebody engaging with your bot or somebody messaging your Facebook page, basically opting into subscription messaging, You have 24 hours to send them unlimited. This is according to Facebook's compliance rules, you have 24 hours from that time to send them unlimited amounts of promotional or non promotional chat blasts or chat messages or messages through Facebook messenger After 24 hours expire without them engaging with your body, you have the ability to send them one more promotional Message after that 24 hours expires. But if they engage with any of your drips, it resets that clock. So every time somebody engages with the boat and they stay opted into subscription messaging. Obviously if they engage with your bot and they engage in a way where they type stop and they unsubscribed the chatbot messages from mobile monkey will not go to that subscriber and go to that contact, but you do. But if they do engage, they answer a question or they type something back to you That 24 hour clock we can reset. Okay, so based on the 24 plus one rule, that's why we recommend this sort of schedule drip campaigns, increase the effectiveness of any one of your original lead magnets by continuing to stay in touch with relevant personalized marketing messages to your contacts, to your audiences. There's two more quick elements to drip campaigns that you should know. One is getting approved for subscription messaging. This is a setting within facebook that if your company will get approved for it, it's a setting and facebook. you have to actually send in a request. I'm gonna teach you how to do that in a later lecture. It will erase the 24 plus one rule and you will have the ability to send out unlimited messages because facebook approved you for subscription messaging. The next thing to remember is that drip campaigns will override any current chatbot flow. A contact is in so drip campaigns override other chap plot flows. So that means say you're running a click to Messenger ad campaign that we launched in the previous section. And there's it's a sort of it's a semi complex flow and it might take a person on average, let's say minutes to really make it through that flow. If the contact is engaged enough that they were going to make it through the flow it might take them 20 minutes because not everyone's going through it right away. You know that remember that contest chapel we we we set up if you send out your first drip before a person engaged or answer the question or completed that form, it will override that flow and they will not get back into that flow unless I send them back into that flow through one of the drips. Just keep that in mind as you set up your click to messenger uh chap off lows and as you think about your drip campaign. So most people are not going to continue to engage with chap off flow past 15, 20 minutes. But if you want to be safe, then I would recommend sending out your first drip. Let's say, you know, 30 minutes after the audience after the member gets added to the audience, right? So that way you're just extra safe. So that's what you need to know about drip campaigns. Again, the difference between drip campaigns and chat glasses, the chat glasses more aggressive, you're trying to really sell your promoting some sort of sense of urgency, like a, like a coupon or a new deal or a new piece of news. The drip campaigns are more like this is about our business. These are some of the things that we offer. These are our competitive advantages. In the next lecture, I'm gonna walk you through some best practices for drip campaigns but begin thinking of drip campaigns as not as a linear selling technique as our chat blasts and begin thinking of them as more subtle conversations you're having about your products, about your services and sort of promoting your, your value propositions. And in the next lecture we'll talk about some best practices and some use cases for drip campaigns just to give you some ideas and to show you some of the drip campaigns that we've been running successfully for our clients. I look forward to seeing you guys very soon in the very next lecture