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Practical and Useful Drip Campaign Ideas

Lesson 86 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Practical and Useful Drip Campaign Ideas

Lesson 86 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

86. Practical and Useful Drip Campaign Ideas

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Practical and Useful Drip Campaign Ideas

howdy chop off fans and welcome back, I want to give you some ideas for drip campaigns. The way I think about drip campaigns. Is that anything I would include in an elevator pitch or anything that I would express about my company, my brand to educate people about what we do about what my clients do is good stuff and good material for a drip campaign. Um, drip campaigns should be short. We found that the simpler your drip campaign chatbot flows are the more people stay engaged and the fewer people subscribe. So I really recommend doing 1 to 2 widgets max and one page per drip campaign, sort of like you send out a one off email in each drip, so you're gonna send off a one off message in each trip. So here's just some of the ideas. If you're an e commerce company, you can talk about um the quality of your products. Okay, if you have something special going on for you in that regards, you can talk about um, pricing guarantees if you offer free shipping. Okay, these are all good ideas that ...

we've seen work very well in drip campaigns. Um again, sort of like, this is sort of, you know, like ad headlines, right? If you were running adwords ads, these are all things and features and benefits, you might put out in the call out extension or you might call out in an ad in cycling extensions or you definitely want to put in your headlines, free shipping, you might want to do a, you know, I like this one a lot. Us versus the competition and we do this for in a very visual way where it's like, look at this is their product, this is our product. Which one do you like more? Um Right. And this is why we're better because we know we're cheaper and it's also much nicer. Um you could highlight any news, write a new way to use a new product or new product or services that you're advertising. If you're a B two B, you could use a drip to send out a case study. Right? And whether it be gated or not, you don't necessarily have to attach it with a whole former conversion form. You can just send out a case study, right? Just getting that, Getting your content out for free. Um getting people to be exposed to what your brand is doing. You could send out testimonials Inside Messenger. You don't even need to send them to your website to view the testimonial. Just send them the actual testimonial quote, This is very, very powerful. Use this a lot numbers. Right? If you have a certain amount of people who use your product, we have a certain number of clients or you have or you hit certain benchmarks, send those out. If you've won awards, call attention to that. Okay, if you have um if you have educational content, like videos or even a blog posts in the series, you could send that out as a serialized version. So serialize long longer content. long content. I think it's a very powerful technique. You could send webinar, this is a big one. Also, webinar registration um drips to remind people to attend. You could, after the webinar is over, you could cut the webinar up into 67 or eight little small bite size pieces and send out the actual webinar content which is sort of like, you know, this same one over here serializing long content. You could definitely run drip campaigns that are promoting a promotion or a sale especially if it's something which is on your website for longer. Like I think of drip campaigns as as content or a drip that could stay long term. Like I don't need to change it that often. A blast is like okay we're running a special New Year's Day sale. We're running a special july 4th sale. I'm gonna put those as a blast drip campaigns. I want to be actually able to build and put them in the back of my mind that they're just automatically running. So if there's a promotion or sale, like another good thing is if you have a clearance section on your site or a flash sale section on your site, that's a really good thing to do if you found through your customer service calls that there are certain parts of your business that are complicated or that people don't really understand how your service works. Use a drip campaign to simply explain what you do. Okay, like something like reset ivy, we would use a drip campaign to explain. Like this is the process, this is what we do. Um this is how it actually works and that's all done through a drip campaign. Um lastly the two things you really want to keep in mind when building any sort of drip message is to be helpful, helpful and educate. Okay notice how I don't say sell, be helpful and educated. That's how you keep your contacts from unsubscribing and that's how you generate goodwill. That's how you get people to like the messages you get, educate them with information that they want and that they need. And always, always remember like we've spoken about, use your custom attributes that you've been collecting. Use your custom attributes in your drip campaigns, that's why you've been collecting them. Use them to personalize the message. If you have enough contacts, create separate audiences based on fundamental attributes on character differences and create two different drip campaigns. One to this audience, one to that audience. If you want to have a drip campaign, two men and a separate drip campaign to women go ahead and do that. If you want to have a drip campaign to people who are in the market for a certain service then then or people who are in the market for people who have a bigger company then use those custom attributes that you've been collecting through your blast through your messenger click to call ads to your other bot workflows through your your content, download forms, use those custom attributes in your drips and segment and personalize that information. These are a bunch of different good ideas. I'm sure that there are many, many more. These are some of the ones that have worked for us. If you could these top level ideas and maybe slight modifications that are directly related to it will probably cover 90 to 95% of the drip messages that you're gonna send out in your own mobile monkey drip campaign before you go and build your drip. We're not going to actually draft out like we blueprinted out the other campaigns because drips are so much simpler. But what I want you to do is write down to 10 different drip messages that you would potentially send out to contacts. Were interested to learn more about your business. I think that each one of you could come up with 5-10. Just imagine yourself talking to somebody else about your brand or about your client's brand, about what it is you do, why it's valuable, what's in it for the customer? Think about that over and over again. What is in it for the customer? Remember when we're selling, we're not asking people to take a chance on us. We're not asking people to sacrifice for us. We're not just saying give me your dollar because I don't want you to give it to my competitor. We need to express and convey and tell a story that's unique. You need to tell a story why people should want to connect up with your brand and think about that and put together 5 to 10 different marketing messages that you think would work well for a drip. And that will make it much easier when you go into mobile monkey to actually build out your drip campaigns properly. I look forward to seeing you guys very soon in the very next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery