howdy chop off fans and welcome back, I want to give you some ideas for drip campaigns. The way I think about drip campaigns. Is that anything I would include in an elevator pitch or anything that I would express about my company, my brand to educate people about what we do about what my clients do is good stuff and good material for a drip campaign. Um, drip campaigns should be short. We found that the simpler your drip campaign chatbot flows are the more people stay engaged and the fewer people subscribe. So I really recommend doing 1 to 2 widgets max and one page per drip campaign, sort of like you send out a one off email in each drip, so you're gonna send off a one off message in each trip. So here's just some of the ideas. If you're an e commerce company, you can talk about um the quality of your products. Okay, if you have something special going on for you in that regards, you can talk about um, pricing guarantees if you offer free shipping. Okay, these are all good ideas that ...

we've seen work very well in drip campaigns. Um again, sort of like, this is sort of, you know, like ad headlines, right? If you were running adwords ads, these are all things and features and benefits, you might put out in the call out extension or you might call out in an ad in cycling extensions or you definitely want to put in your headlines, free shipping, you might want to do a, you know, I like this one a lot. Us versus the competition and we do this for in a very visual way where it's like, look at this is their product, this is our product. Which one do you like more? Um Right. And this is why we're better because we know we're cheaper and it's also much nicer. Um you could highlight any news, write a new way to use a new product or new product or services that you're advertising. If you're a B two B, you could use a drip to send out a case study. Right? And whether it be gated or not, you don't necessarily have to attach it with a whole former conversion form. You can just send out a case study, right? Just getting that, Getting your content out for free. Um getting people to be exposed to what your brand is doing. You could send out testimonials Inside Messenger. You don't even need to send them to your website to view the testimonial. Just send them the actual testimonial quote, This is very, very powerful. Use this a lot numbers. Right? If you have a certain amount of people who use your product, we have a certain number of clients or you have or you hit certain benchmarks, send those out. If you've won awards, call attention to that. Okay, if you have um if you have educational content, like videos or even a blog posts in the series, you could send that out as a serialized version. So serialize long longer content. long content. I think it's a very powerful technique. You could send webinar, this is a big one. Also, webinar registration um drips to remind people to attend. You could, after the webinar is over, you could cut the webinar up into 67 or eight little small bite size pieces and send out the actual webinar content which is sort of like, you know, this same one over here serializing long content. You could definitely run drip campaigns that are promoting a promotion or a sale especially if it's something which is on your website for longer. Like I think of drip campaigns as as content or a drip that could stay long term. Like I don't need to change it that often. A blast is like okay we're running a special New Year's Day sale. We're running a special july 4th sale. I'm gonna put those as a blast drip campaigns. I want to be actually able to build and put them in the back of my mind that they're just automatically running. So if there's a promotion or sale, like another good thing is if you have a clearance section on your site or a flash sale section on your site, that's a really good thing to do if you found through your customer service calls that there are certain parts of your business that are complicated or that people don't really understand how your service works. Use a drip campaign to simply explain what you do. Okay, like something like reset ivy, we would use a drip campaign to explain. Like this is the process, this is what we do. Um this is how it actually works and that's all done through a drip campaign. Um lastly the two things you really want to keep in mind when building any sort of drip message is to be helpful, helpful and educate. Okay notice how I don't say sell, be helpful and educated. That's how you keep your contacts from unsubscribing and that's how you generate goodwill. That's how you get people to like the messages you get, educate them with information that they want and that they need. And always, always remember like we've spoken about, use your custom attributes that you've been collecting. Use your custom attributes in your drip campaigns, that's why you've been collecting them. Use them to personalize the message. If you have enough contacts, create separate audiences based on fundamental attributes on character differences and create two different drip campaigns. One to this audience, one to that audience. If you want to have a drip campaign, two men and a separate drip campaign to women go ahead and do that. If you want to have a drip campaign to people who are in the market for a certain service then then or people who are in the market for people who have a bigger company then use those custom attributes that you've been collecting through your blast through your messenger click to call ads to your other bot workflows through your your content, download forms, use those custom attributes in your drips and segment and personalize that information. These are a bunch of different good ideas. I'm sure that there are many, many more. These are some of the ones that have worked for us. If you could these top level ideas and maybe slight modifications that are directly related to it will probably cover 90 to 95% of the drip messages that you're gonna send out in your own mobile monkey drip campaign before you go and build your drip. We're not going to actually draft out like we blueprinted out the other campaigns because drips are so much simpler. But what I want you to do is write down to 10 different drip messages that you would potentially send out to contacts. Were interested to learn more about your business. I think that each one of you could come up with 5-10. Just imagine yourself talking to somebody else about your brand or about your client's brand, about what it is you do, why it's valuable, what's in it for the customer? Think about that over and over again. What is in it for the customer? Remember when we're selling, we're not asking people to take a chance on us. We're not asking people to sacrifice for us. We're not just saying give me your dollar because I don't want you to give it to my competitor. We need to express and convey and tell a story that's unique. You need to tell a story why people should want to connect up with your brand and think about that and put together 5 to 10 different marketing messages that you think would work well for a drip. And that will make it much easier when you go into mobile monkey to actually build out your drip campaigns properly. I look forward to seeing you guys very soon in the very next lecture.

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Isaac Rudansky

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally and over 900k students worldwide.

2,000+ classes ranging from fundamentals to advanced techniques.

Practical and Useful Drip Campaign Ideas

Practical and Useful Drip Campaign Ideas

Lesson Info

86. Practical and Useful Drip Campaign Ideas

Lessons

Welcome to Facebook Messenger Chatbot Masterclass

What is Messenger Marketing

Advantages to Using Facebook Messenger Marketing

How is Chatbot Marketing Different Than Other Marketing Channels

Who Can Use Messenger Bots to Their Advantage

Quiz - Chapter 1

Ecommerce Chatbot Strategies

Webinar - Event Registrations Using Chatbots

Lead-gen Chatbot Strategies

Using Chatbots to Promote Educational Resources

Using Chatbots to Stay in Touch With Your Customers

Calculating LTV and CAC to Formulate Incentive Plans

Ideas for Incentive Structures to Promote Through Facebook Chatbots

Quiz - Chapter 2

Commitment and Consistency in Chatbot Design

Increasing Customer Value With Reciprocity

Using Social Proof to Build Trust and Identity

Likability - Your Secret Weapon to Successful Bot Marketing

Using Scarcity to Drive Your Customers to Convert Faster

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

Quiz - Chapter 3

What is Mobile Monkey

Creating a Mobile Monkey Account and Connecting Your Facebook Page

Viewing Active Bots and Adding Users

Create Your First Chatbot

Quiz - Chapter 4

Widgets, Page Flow and Organization

Understanding Q&A and What They're Used For

Adding Q&A Items

Understanding Unanswered Questions

Configuring and Editing Bot Builder Settings

All About the Text Widget

All About the Image Widget

All About the Form Widget

All About the Quick Question Widget

All About the GIF Widget

All About the Attachment Widget

All About the Attribute Widget

All About the Connection Widget

All About the Email Widget

All About the Gallery Widget

All About the List Widget

All About the Navigate Widget

All About the Typing Widget

All About the Video Widget

Quiz - Chapter 5

What's a Chat Blast Anyway

A Few Useful Chat Blaster Use Cases

Chat Blasting Vs. Drip Campaigns

Planning Four Chat Blast Ideas - Part 1

Planning Four Chat Blast Ideas - Part 2

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

Building Our Coupon Chat Blast

Testing Our Chat Blast Before Blasting

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

Building a Chat Blast to Drive Phone Calls

Building Our New Product Line Chat Blast

Building Our Competitive Advantage - Awareness Chat Blast

Analyzing Chat Blast Results

Why Are Lead Magnets Important

Installing Your Chat Widget on a WordPress Site

Installing Your Chat Widget on a Shopify Site

58: Installing Your Chat Widget Through Google Tag Manager

Link to Messenger and Adding It to Emails and Blogs

Adding the Checkbox Plugin to Your Web Forms

How to Use Facebook Comment Guards

Creating Facebook Messenger Landing Pages

Quiz - Chapter 7

What Are Facebook Messenger Ads

Messenger Ads Best Practices and Sample Strategies

Creating a New Messenger Ad Campaign in Facebook

Designing a Messenger Ad

Completing Messenger Campaign Creation in Facebook Ads Manager

Drafting Our Mobile Monkey Messaging Campaign Blueprint