Practical and Useful Drip Campaign Ideas
howdy chop off fans and welcome back, I want to give you some ideas for drip campaigns. The way I think about drip campaigns. Is that anything I would include in an elevator pitch or anything that I would express about my company, my brand to educate people about what we do about what my clients do is good stuff and good material for a drip campaign. Um, drip campaigns should be short. We found that the simpler your drip campaign chatbot flows are the more people stay engaged and the fewer people subscribe. So I really recommend doing 1 to 2 widgets max and one page per drip campaign, sort of like you send out a one off email in each drip, so you're gonna send off a one off message in each trip. So here's just some of the ideas. If you're an e commerce company, you can talk about um the quality of your products. Okay, if you have something special going on for you in that regards, you can talk about um, pricing guarantees if you offer free shipping. Okay, these are all good ideas that ...
we've seen work very well in drip campaigns. Um again, sort of like, this is sort of, you know, like ad headlines, right? If you were running adwords ads, these are all things and features and benefits, you might put out in the call out extension or you might call out in an ad in cycling extensions or you definitely want to put in your headlines, free shipping, you might want to do a, you know, I like this one a lot. Us versus the competition and we do this for in a very visual way where it's like, look at this is their product, this is our product. Which one do you like more? Um Right. And this is why we're better because we know we're cheaper and it's also much nicer. Um you could highlight any news, write a new way to use a new product or new product or services that you're advertising. If you're a B two B, you could use a drip to send out a case study. Right? And whether it be gated or not, you don't necessarily have to attach it with a whole former conversion form. You can just send out a case study, right? Just getting that, Getting your content out for free. Um getting people to be exposed to what your brand is doing. You could send out testimonials Inside Messenger. You don't even need to send them to your website to view the testimonial. Just send them the actual testimonial quote, This is very, very powerful. Use this a lot numbers. Right? If you have a certain amount of people who use your product, we have a certain number of clients or you have or you hit certain benchmarks, send those out. If you've won awards, call attention to that. Okay, if you have um if you have educational content, like videos or even a blog posts in the series, you could send that out as a serialized version. So serialize long longer content. long content. I think it's a very powerful technique. You could send webinar, this is a big one. Also, webinar registration um drips to remind people to attend. You could, after the webinar is over, you could cut the webinar up into 67 or eight little small bite size pieces and send out the actual webinar content which is sort of like, you know, this same one over here serializing long content. You could definitely run drip campaigns that are promoting a promotion or a sale especially if it's something which is on your website for longer. Like I think of drip campaigns as as content or a drip that could stay long term. Like I don't need to change it that often. A blast is like okay we're running a special New Year's Day sale. We're running a special july 4th sale. I'm gonna put those as a blast drip campaigns. I want to be actually able to build and put them in the back of my mind that they're just automatically running. So if there's a promotion or sale, like another good thing is if you have a clearance section on your site or a flash sale section on your site, that's a really good thing to do if you found through your customer service calls that there are certain parts of your business that are complicated or that people don't really understand how your service works. Use a drip campaign to simply explain what you do. Okay, like something like reset ivy, we would use a drip campaign to explain. Like this is the process, this is what we do. Um this is how it actually works and that's all done through a drip campaign. Um lastly the two things you really want to keep in mind when building any sort of drip message is to be helpful, helpful and educate. Okay notice how I don't say sell, be helpful and educated. That's how you keep your contacts from unsubscribing and that's how you generate goodwill. That's how you get people to like the messages you get, educate them with information that they want and that they need. And always, always remember like we've spoken about, use your custom attributes that you've been collecting. Use your custom attributes in your drip campaigns, that's why you've been collecting them. Use them to personalize the message. If you have enough contacts, create separate audiences based on fundamental attributes on character differences and create two different drip campaigns. One to this audience, one to that audience. If you want to have a drip campaign, two men and a separate drip campaign to women go ahead and do that. If you want to have a drip campaign to people who are in the market for a certain service then then or people who are in the market for people who have a bigger company then use those custom attributes that you've been collecting through your blast through your messenger click to call ads to your other bot workflows through your your content, download forms, use those custom attributes in your drips and segment and personalize that information. These are a bunch of different good ideas. I'm sure that there are many, many more. These are some of the ones that have worked for us. If you could these top level ideas and maybe slight modifications that are directly related to it will probably cover 90 to 95% of the drip messages that you're gonna send out in your own mobile monkey drip campaign before you go and build your drip. We're not going to actually draft out like we blueprinted out the other campaigns because drips are so much simpler. But what I want you to do is write down to 10 different drip messages that you would potentially send out to contacts. Were interested to learn more about your business. I think that each one of you could come up with 5-10. Just imagine yourself talking to somebody else about your brand or about your client's brand, about what it is you do, why it's valuable, what's in it for the customer? Think about that over and over again. What is in it for the customer? Remember when we're selling, we're not asking people to take a chance on us. We're not asking people to sacrifice for us. We're not just saying give me your dollar because I don't want you to give it to my competitor. We need to express and convey and tell a story that's unique. You need to tell a story why people should want to connect up with your brand and think about that and put together 5 to 10 different marketing messages that you think would work well for a drip. And that will make it much easier when you go into mobile monkey to actually build out your drip campaigns properly. I look forward to seeing you guys very soon in the very next lecture.