Lead-gen Chatbot Strategies
howdy chatbot fans and welcome back in this lecture, we're gonna talk about some facebook chatbots strategies for legion businesses. So many of you have legion service businesses. And when I say legion, that means your website is trying to convert visitors to leads through a phone call or a form submission or a registration to something or whatever that may be. It's, if it's not, if you're not selling products off your website and you're basically legion, that's what I call it, legion service industry, there's a lot of different names for it. But facebook chatbots are huge, huge, huge for legion businesses. So let's just walk through a bunch of different use cases that we've been implementing that we've been seeing success. And, and as I go through some of these bullet points, I want you to think if there's a way for you to apply the same concept, of course I'm not, I might not cover your specific business. I probably won't. But if there's a way to apply that concept to your own busine...
ss and start writing these ideas down on paper because you will forget them or take them down on a notepad online, it doesn't matter. But the point is write it down. So a pest control company uses messenger ads and, and facebook blasts within mobile monkey to generate leads at the start of the season. So what would that look like? Start thinking about how that conversation would actually go with a potential prospect at the start of the season, if you were a pest control company, right? So you want to start talking natural language, you could say, hey, you know, it's the start of the season, there's probably gonna be a lot of mosquitoes in your backyard. Over the next few weeks, we have a special promotion, like do you want to learn more about it? Like very natural, You're not trying to sell your not being in your face. The International culinary center uses bots to register prospective students for campus tours. Campus tours for higher education is the way of getting more leads into their pipeline. Many campuses and many colleges rely on that. So using facebook messenger bots to promote campus tours, to show images of the campus, to show um testimonials of previous previous prospective students who have taken the tour and then to use forms and use custom attributes from within mobile monkey to actually sign them up to the tour right within Messenger. In the past, it's like, here's my ad, here's my email. Now, you need to go to a landing page now you need to find the right place on the website. Now you need to submit a form. Now it's gonna be connected to this and you're going to do this follow up on the thank you page. All of that is condensed, made mobile friendly and you can and is able to be accomplished directly from within facebook messenger Isaac Radinsky, yours truly uses bots to drip small pieces of full length online courses through facebook Messenger adds blasts and drip campaigns and rss blasters to students to prospective students nurturing them towards buying a full length course. This has been enormously effective and you would not believe the engagement rates we're seeing from these types of messenger ads. I. V. Hydration company in las Vegas. We've talked about them before. We talk about them again uses messenger guards and I'll tell you we're gonna learn about what messenger guards are to teach prospective clients about vitamins and minerals while at the same time generating generating leads that can be emailed and called later on. And this is when we touched upon before. But again, it's another legion bots strategy Medical supply company, which is a client of ours that spends a ton of money and we're talking about 15 plus million dollars a year on ads across google and facebook uses messenger ads to promote new lightweight and portable oxygen concentrators. So again, start thinking about what a messenger about like that would look like showing people who use these athletes, the elderly using the actual product promoting limited time sales, promoting scarce inventory that remains from a limited time sale. Right? So all these things are legion strategies that are generating leads. And again, remember that in the past, every ad had to go to a landing page which had to load, which came with its own problems. Now the lead could all be generated directly from within facebook messenger. So it's cute. So it's so it's quite quite quite huge rehab and detox in Miami. Yet again, another client of ours uses mobile monkey bots to help addicts determine if rehab is right for them. So this is more like a quiz you guys have all seen or some of you may have seen online quizzes that you know, are you an alcoholic? And it it goes through different things like it asks you different questions. How many drinks do you drink? Um on a weekly basis and um what do you feel like when you haven't had a drink in a few hours or whatever? That maybe I'm not so familiar with those quizzes myself. But for the rehab facility in Miami, it's relatively similar where we've designed quizzes using bots to help potential patients determine if outpatient or inpatient rehab and detox is right for them. So that's a very creative and and relatively unique way of using facebook messenger bots in allegiance setting. The nation's largest auto transport company uses bots to build custom quote calculators while at the same time collecting essential customer information. So in the past, if a person came of a perspective lead came to the website, you'd have to enter in your zip code where you're shipping the car from and to the dates you're shipping the type of car with facebook messenger bots, you could build that entire system in the back end of mobile monkey and actually have a natural sounding conversation with a lead and give them a specific price quote all within facebook messenger. You cannot underestimate, I cannot understate the power that that is the power that that contains. Its revolutionary. It's literally nothing short of revolutionary to be able to do that without writing code and to be able to have 1000 natural sounding conversations simultaneously generating specific price quotes. It's massive and you guys can figure out how to do that in your businesses to and you should be thinking about that. Another client of ours, the world's largest negotiating seminar uses messenger ads and chatbots to collect leads for local in house seminar. So These guys run seminars in over 100 cities around the world and bye promoting local seminars, let's say you have a seminar coming to north Carolina. We'll use things about north Carolina to talk to people in north Carolina in a very natural way. Just sort of chit chatting about where you know the hometown and where the seminar is going to be and and landmarks that are in the area. Again, facebook messenger is a different type of marketing platform than you're used to. This is conversations between two people. Yes, one of them is a bot, but it's still the same principles apply. It's much more like you're having a text message conversation with a friend than it is that you're sending out email marketing campaigns through mail, chimp. Lastly personal injury attorney. Again, we've had, we've worked with many personal injury attorneys as clients and clicks. Traditional clicks from paid search Are extraordinarily expensive. We're talking about in most cases well over $100 a click in some cases, well over $5, a click. Imagine that I'm not exaggerating. It's it's insane. It's insane. So personally injury attorney uses messenger ads and boats to collect leads by collecting essential information from the contact from the, from the prospective client and letting them know what type of settlement as possible. Right? So we build an engine that has a few different variables and again, of course, it's not gonna be a perfect science. You're not gonna be able to account, especially in a field as complex as personal injury where there are so many, so many different types of variables, you won't be able to account for every single type of permutation. But by coming up with a few basic and common scenarios, the bot could again have the same conversation with thousands of prospective clients at one time, giving them ranges of what settlement could be expected. And that's something which is extremely exciting at the same time you've collected the person's name, email hometown all these different types of variables that might be relevant to your own specific legal practice. You have those leaves that could be emailed or called by individual people later on, but you're also um, engaging people in a very memorable and very impactful way with your business and with your brand. So these are just a few common and effective, interesting, unique creative lead gen strategies that you could use your facebook chatbots for. Again, I'm gonna, by the time you're done with this course, every single one of these bullet points that we just discussed here are gonna be chatbots that you have the tools and the skills to build yourself without writing a single line of code. And I hope that that is exciting to you. It should be exciting to you because it's exciting to me, and it was ridiculously exciting to me when I started doing this. Um and when I started seeing the results. So in the next lecture, we're gonna briefly talk about educational resources with chatbots, how to promote that. Um and I'll see you there in a couple of minutes. I hope this lecture was exciting and interesting, and you're getting some good ideas and remember what I said, start writing down those ideas because you will forget them and you will regret forgetting them. Um but for now I'll see you guys soon