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Lead-gen Chatbot Strategies

Lesson 9 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Lead-gen Chatbot Strategies

Lesson 9 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

9. Lead-gen Chatbot Strategies

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Lead-gen Chatbot Strategies

howdy chatbot fans and welcome back in this lecture, we're gonna talk about some facebook chatbots strategies for legion businesses. So many of you have legion service businesses. And when I say legion, that means your website is trying to convert visitors to leads through a phone call or a form submission or a registration to something or whatever that may be. It's, if it's not, if you're not selling products off your website and you're basically legion, that's what I call it, legion service industry, there's a lot of different names for it. But facebook chatbots are huge, huge, huge for legion businesses. So let's just walk through a bunch of different use cases that we've been implementing that we've been seeing success. And, and as I go through some of these bullet points, I want you to think if there's a way for you to apply the same concept, of course I'm not, I might not cover your specific business. I probably won't. But if there's a way to apply that concept to your own busine...

ss and start writing these ideas down on paper because you will forget them or take them down on a notepad online, it doesn't matter. But the point is write it down. So a pest control company uses messenger ads and, and facebook blasts within mobile monkey to generate leads at the start of the season. So what would that look like? Start thinking about how that conversation would actually go with a potential prospect at the start of the season, if you were a pest control company, right? So you want to start talking natural language, you could say, hey, you know, it's the start of the season, there's probably gonna be a lot of mosquitoes in your backyard. Over the next few weeks, we have a special promotion, like do you want to learn more about it? Like very natural, You're not trying to sell your not being in your face. The International culinary center uses bots to register prospective students for campus tours. Campus tours for higher education is the way of getting more leads into their pipeline. Many campuses and many colleges rely on that. So using facebook messenger bots to promote campus tours, to show images of the campus, to show um testimonials of previous previous prospective students who have taken the tour and then to use forms and use custom attributes from within mobile monkey to actually sign them up to the tour right within Messenger. In the past, it's like, here's my ad, here's my email. Now, you need to go to a landing page now you need to find the right place on the website. Now you need to submit a form. Now it's gonna be connected to this and you're going to do this follow up on the thank you page. All of that is condensed, made mobile friendly and you can and is able to be accomplished directly from within facebook messenger Isaac Radinsky, yours truly uses bots to drip small pieces of full length online courses through facebook Messenger adds blasts and drip campaigns and rss blasters to students to prospective students nurturing them towards buying a full length course. This has been enormously effective and you would not believe the engagement rates we're seeing from these types of messenger ads. I. V. Hydration company in las Vegas. We've talked about them before. We talk about them again uses messenger guards and I'll tell you we're gonna learn about what messenger guards are to teach prospective clients about vitamins and minerals while at the same time generating generating leads that can be emailed and called later on. And this is when we touched upon before. But again, it's another legion bots strategy Medical supply company, which is a client of ours that spends a ton of money and we're talking about 15 plus million dollars a year on ads across google and facebook uses messenger ads to promote new lightweight and portable oxygen concentrators. So again, start thinking about what a messenger about like that would look like showing people who use these athletes, the elderly using the actual product promoting limited time sales, promoting scarce inventory that remains from a limited time sale. Right? So all these things are legion strategies that are generating leads. And again, remember that in the past, every ad had to go to a landing page which had to load, which came with its own problems. Now the lead could all be generated directly from within facebook messenger. So it's cute. So it's so it's quite quite quite huge rehab and detox in Miami. Yet again, another client of ours uses mobile monkey bots to help addicts determine if rehab is right for them. So this is more like a quiz you guys have all seen or some of you may have seen online quizzes that you know, are you an alcoholic? And it it goes through different things like it asks you different questions. How many drinks do you drink? Um on a weekly basis and um what do you feel like when you haven't had a drink in a few hours or whatever? That maybe I'm not so familiar with those quizzes myself. But for the rehab facility in Miami, it's relatively similar where we've designed quizzes using bots to help potential patients determine if outpatient or inpatient rehab and detox is right for them. So that's a very creative and and relatively unique way of using facebook messenger bots in allegiance setting. The nation's largest auto transport company uses bots to build custom quote calculators while at the same time collecting essential customer information. So in the past, if a person came of a perspective lead came to the website, you'd have to enter in your zip code where you're shipping the car from and to the dates you're shipping the type of car with facebook messenger bots, you could build that entire system in the back end of mobile monkey and actually have a natural sounding conversation with a lead and give them a specific price quote all within facebook messenger. You cannot underestimate, I cannot understate the power that that is the power that that contains. Its revolutionary. It's literally nothing short of revolutionary to be able to do that without writing code and to be able to have 1000 natural sounding conversations simultaneously generating specific price quotes. It's massive and you guys can figure out how to do that in your businesses to and you should be thinking about that. Another client of ours, the world's largest negotiating seminar uses messenger ads and chatbots to collect leads for local in house seminar. So These guys run seminars in over 100 cities around the world and bye promoting local seminars, let's say you have a seminar coming to north Carolina. We'll use things about north Carolina to talk to people in north Carolina in a very natural way. Just sort of chit chatting about where you know the hometown and where the seminar is going to be and and landmarks that are in the area. Again, facebook messenger is a different type of marketing platform than you're used to. This is conversations between two people. Yes, one of them is a bot, but it's still the same principles apply. It's much more like you're having a text message conversation with a friend than it is that you're sending out email marketing campaigns through mail, chimp. Lastly personal injury attorney. Again, we've had, we've worked with many personal injury attorneys as clients and clicks. Traditional clicks from paid search Are extraordinarily expensive. We're talking about in most cases well over $100 a click in some cases, well over $5, a click. Imagine that I'm not exaggerating. It's it's insane. It's insane. So personally injury attorney uses messenger ads and boats to collect leads by collecting essential information from the contact from the, from the prospective client and letting them know what type of settlement as possible. Right? So we build an engine that has a few different variables and again, of course, it's not gonna be a perfect science. You're not gonna be able to account, especially in a field as complex as personal injury where there are so many, so many different types of variables, you won't be able to account for every single type of permutation. But by coming up with a few basic and common scenarios, the bot could again have the same conversation with thousands of prospective clients at one time, giving them ranges of what settlement could be expected. And that's something which is extremely exciting at the same time you've collected the person's name, email hometown all these different types of variables that might be relevant to your own specific legal practice. You have those leaves that could be emailed or called by individual people later on, but you're also um, engaging people in a very memorable and very impactful way with your business and with your brand. So these are just a few common and effective, interesting, unique creative lead gen strategies that you could use your facebook chatbots for. Again, I'm gonna, by the time you're done with this course, every single one of these bullet points that we just discussed here are gonna be chatbots that you have the tools and the skills to build yourself without writing a single line of code. And I hope that that is exciting to you. It should be exciting to you because it's exciting to me, and it was ridiculously exciting to me when I started doing this. Um and when I started seeing the results. So in the next lecture, we're gonna briefly talk about educational resources with chatbots, how to promote that. Um and I'll see you there in a couple of minutes. I hope this lecture was exciting and interesting, and you're getting some good ideas and remember what I said, start writing down those ideas because you will forget them and you will regret forgetting them. Um but for now I'll see you guys soon

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery