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Getting Approved for Subscription Messaging (14.2)

Lesson 102 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Getting Approved for Subscription Messaging (14.2)

Lesson 102 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

102. Getting Approved for Subscription Messaging (14.2)

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Getting Approved for Subscription Messaging (14.2)

howdy chat about fans and welcome back in this lecture, I'm going to show you how to request an approval for subscription messaging through your business manager. So let's go jump in and I'll show you how to do that step by step. So you want to navigate to your facebook business manager for your page. Once you're in business manager, go ahead and click settings at the top right hand corner of the screen and then you're gonna click messenger platform. Once that page loads scroll down to where it says advanced messaging features and you're going to have the ability over here to apply for subscription messaging. As you see over here. We are already approved and I want to tell you something very interesting when we first submitted this for approval, we were actually denied. I then resubmitted our request with different language and we then got approved almost immediately. So if you do get denied the first time, make sure to keep trying again and I'm gonna show you a couple of tips for how ...

to actually get approved by whoever is reviewing this. I want to show you a screenshot of what we wrote the second time we had to submit this request. Here's that screenshot. I'm gonna blow it up a little bit so you can see it better. So this is what it looks like. First they showed me that the reason the request was not approved because it's e commerce, it's it's it's promotional in nature and remember this request is basically trying to overcome that 24 plus one rule where facebook wants to believe that you're gonna be sending non promotional, helpful blog related content related messages, helpful messages and not trying to sell. Okay, so you have to phrase your requests in that way. So I selected that describe how your page will use the subscription messaging feature. We selected news, provided additional details. So listen to what I wrote and listen very carefully because this is the type of technique that you're gonna need to use if you want to get your e commerce or your business pages approved for this request. So I wrote, we acknowledge the previous disapproval and we intend to only send out news and blog posts to our subscribers that are completely non promotional in nature about the about college kids going back to school in the fall. This is an important lifestyle portion of our website and it provides educational resources only without any product information or prices. We are a startup company and we really need this feature to help us educate our growing online community of teachers, professors, and ambitious young students. We really intend to comply with facebook. I really appreciate you taking the time and effort to review our case. We appeal to their humanity. We told them what they wanted to hear and we were totally upfront speak when you submit this request, Another human being, another person is reading this and making a decision for you. So just be a human being, be a person. Don't try to be aggressive, don't say why you're so great. Just say listen, we appreciate you doing us a favor here and reviewing our case and then you have to give two examples of a message your page will send. Okay, this is very important. So look at my two examples. I was typing this quickly. So there's a couple spelling errors here. But you get the point was it was still approved how to ergonomically lift a sofa up a flight of stairs in your new dormitory, check out our website for more information or details. Another example is new york state has imposed a ban on chemically treated fabrics commonly being used in upholstery here is how to check what sort of chemicals maybe in your sofa before purchasing one online. Check our website for details. Okay. This content doesn't exist on our website. We don't have blog pages like this. These messages were never sent out and they probably will never be sent out. But that's okay. It doesn't matter. You're just giving facebook a couple examples and then saved it as a draft. But I've actually never tried to get our own business page. Adventure Media facebook page approved yet for facebook subscription messaging. I've just been too busy building bots for everybody else. So let's go do that right now together. So I'm gonna go into the business Manager for our Adventure Media Group account, wait for it to load up. I'm gonna go to settings. I'm gonna go to messenger platform and I'm gonna scroll down and this is what you're gonna see under subscription messaging. You wanna under subscription messaging, you wanna click the request button to request permission and here you're gonna get that dialogue. So I'm gonna say news and I'm gonna provide additional details. I'm gonna say Adventure Media is a leading new york based digital advertising agency and we help companies of all shapes and sizes improve their advertising performance with the latest strategies and emerging marketing channels. We intend to comply 100% with all of facebook's policies and our messages to our contacts will be non promotional in nature only updating our audience with relevant news and from within the online marketing world. This is a really important part of our companies culture. We are recognized as community leaders for the effort we put into our educational content. We very much appreciate you taking the time to review this request. Okay, let's give a couple examples of messages that will send out. One example will be is google ads just redesigned there advertising interface and dashboard. Check it out. Our team put together a few videos that help you transition from the old Adwords dashboard to the to the new google ad experience, check it out our website for more details. Another example, we're going to write um learn how you can use facebook chatbots to increase customer engagement and increased customer engagement and increase the attendance rates of your webinars Check out are website for details. Okay. And I'm going to confirm, we won't be using our page to send subscription advertisements or promotional messages. I will follow messenger policies and facebook community standards. We're gonna click save draft and then we're gonna click submit for review. Okay We received your request and review process could take up to five days but it usually takes faster than that and I'm gonna come back and check here in a few hours or tomorrow to see if we are approved and I am sure we will be. So that is how you apply and get approved for subscription messaging. Make sure you go ahead and do this. It's really really important because this will allow you again to overcome that 24 plus one rule. This will allow you to send out unlimited non promotional messengers and it will allow you to get so much more mileage out of mobile monkey. Um I hope you do get approved. If you follow my steps, you will get approved when I when I got this approved for so far mania for the e commerce site. Larry actually told me that he's never seen an e commerce store like that. Get approved by facebook if you just walk if you just speak like a human and follow their policies. There's a really good chance that you'll get approved and if you do get denied. Try again. That's it for this section about facebook compliance and I look forward to seeing you guys very soon in the next lecture, cheers for now.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery