Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
Howdy chat about fans and welcome back in this lecture, we're going to go and build and review our drip campaigns and this is a real drip campaign. I'm not going to go and build them out. Specifically step by step widget by widget because you guys are familiar with using widgets by now. Um and I don't want to waste your time, but I do want to walk you through the different drips I have set up for a client and then we'll maybe build a couple other ones for different clients just so you get an idea of how to do it. So let's go back and jump into mobile monkey and here we are in our bot builder. Remember all the building of pages and bot flows happened in the bot builder regardless of what you're building them for. So if you're building drip campaigns, you come back to the boat builder to build your drip campaigns, Remember this idea of organization of your page groups. So I have a page group here called new member drip pages and this is for new members who joined the all contacts audienc...
e to be able to send them out multiple messages automatically on specific time intervals. So let's open up this menu and I'll show you what I have built out. And this is actually a live active drip campaign that is currently running as we speak. So the first one and I like to sometimes number them in order. So I know which ones go out when um and that also helps me remember when I'm setting up the drip campaign automation schedules. It'll help me remember which one's which, this is an e commerce business. They sell sofas sectionals online called sofa mania. And the first one talks about how we offer free shipping on all orders. So I write hi first name, social media offers offers free two day shipping on all orders of sofas, sectionals, recliners and outdoor furniture sets to anywhere in the United States. And I say reply stop to unsubscribe at any time. You always want to give that opt out unsubscribe And then there's a text that says no minimum order required. This is really rare in the online furniture business by the way. So just something again, a value proposition quick question. Can I send you a link to our clearance sales page? I want to get them to engage whenever you can try to get that user to engage because remember what happens, it resets that 24 hour clock. Can I send you a link to our clearance sales page, throwaway variable? Yes please. I give them one option and if they answer yes, I have a texas as cool. Here it is and I offer them a button using the add button feature to the clearance sale page. So this is a good example of a drip, it's not too long. This is probably even a little bit longer than I typically would suggest for drips, but this one has been working really well for us now. The next strip and I don't need to. And when I'm building the pages, I don't decide how long afterwards I'm sending out these drips. I just build out the boat flows. I mean, and we configure those settings later on in later on in the marketing automation tool. My second trip is price match guarantee. So I want to talk about another value proposition that we offer first name sofa Mania will beat any price you find online for the same items we sell on our website. In fact, we encourage you to check out our competition before making a decision. I really like doing this. It's a little bit of a risky move. I've seen other companies do it. We've done it for some of our clients. When you're confident in your product, customers will appreciate that confidence by saying we're not looking to like undermine your intelligence. We're not asking you to not shop around. Right? We feel that if you do shop around and you check out our competitors were confident that you will see the value in our products. And when you double down on that and when you take a stand on that and when you give the impression to your customers that you're authentic and you respect their ability to make a decision for what's good for them. You're doing an incredible job as a marketer and we've seen this work really, really well. So look at this. So here are a few of our competitors. You can check in this text widget. We literally send them links to our competitor websites were offering competitor websites traffic to their websites. Okay, This is good marketing. Remember everything that I've been telling you is, it's not about what sacrifices your customers can make for you. It's about how authentic and how genuine and how much of a unique selling proposition you can offer your customers. So we send them a link to bob's to article dot com and dot com, three of our competitors and then another text widget. No one beats our prices. But if you find anyone that does well beat it, guaranteed. Okay. And then a link to shop sofa mania. So we want them to get a sense of what's out there. We want them to get a sense that there are other websites that sell similar sofas and sectionals to us for much more expensive. That there are other websites at our price point that have much more inferior quality sofas. So it's very, very powerful. That is the second drip message that goes out. The third drip message is a special sale and this is an evergreen sale which means that it's typically running all the time. If it ever stops running. We can always come back here and delete this page from the drip campaign special sale. Hey, first name We just added a bunch of sofas and sectionals to our clearance page and we mark the prices down even further reply. stop to unsubscribe at any time. Use coupon as some special to check out at checkout anytime in the next 24 hours to save an additional 20%. So we're using a little bit of urgency letting the customers know that after 24 hours this sale might not be around really makes them fear that they might miss out on a deal and no one wants to miss out on a deal. So it's a really good thing to have and then the shop the sale. So this is a great trip campaign just to widgets really quick, potent, powerful and that's that The fourth one that goes out is the Amanda sectional sales. So it's one of our best selling sectionals. People really like it. So first name our best selling velvet sectional just got reduced even further. Only a few of these are left in stock. So remember always having that opportunity to put some psychological principles of persuasion into your messages. This one is scarcity. Again, only a few of these are left in stock for just 4 99 with free two day shipping. That's a crazy, crazy deal again, like you talk naturally like like you know if I found this deal online and I was sending this to my wife like I would text like wow, this looks like an insanely crazy deal. It's just it's just natural like I don't necessarily would have that on my landing page. It wouldn't go in my most professional marketing collateral. But like, you know, it's natural language talk And then there's the gallery linked to the with a nice picture of the Amanda Sectional for 99 in the description. 38% discount comes in four different colors and a link to buy the sofa. Again, nothing overly complex. It's a great drip message. And then the last one we have in this drip campaign, choose the right rug for any room. And this is gonna go send people to a blog again. Remember drip campaigns are not like chat blast, It's not about selling. I wouldn't go and configure individual chat blasts to send them to one specific blog post. But as part of a drip campaign, it's awesome to just give out some good useful content. Hi, First name, can I send you a few professional tips on choosing the right rug for any room. Again, reply stop to unsubscribe at any time. And then they have an option over here to send me a tip. It's not associated with any page. We want to keep them in this boat flow check out this blog post. It'll give you some handy advice for choosing the right color shape, size and pattern, choose the right rug and there's a link to that actual blog post and this is a really powerful drip campaign that's working really well. We're spending money on messenger ads were using facebook comment guards were using landing pages were using these html elements. We're building our contact database through all these different lead magnets and a drip campaign is an awesome way to continue. Just to follow up with people who get into the flow with not aggressive non aggressive value propositions, useful information, letting them know of great sales stuff. That's not obnoxious giving them the option to opt out. It's a really, really good final. This is e commerce we have on the board a bunch of different ideas that you could build out for B two B businesses for webinar funnels and things like that. Once we get into the connections part of the lecture, I know a lot of you are waiting to figure out how to do this, how to get people send signed up for a webinar through facebook messenger. I'm going to show you so don't worry now that you have a good sense of what a good drip funnel looks like. I want you to start thinking how you would build your own drip campaign. Go into mobile monkey build out. It should only take you to 30 minutes, build out 5 to 10 messages, 1 to 2, Maximum of 4-5 widgets in each but flow. Keep everybody within the same page and also think about using your personalization using your custom attributes and remember you're not about. And remember this isn't about selling aggressively. This is just about giving useful information, useful content and not asking for anything in return. I look forward to seeing you guys very soon in the very next lecture, and I can't wait to see what type of creative drip campaigns you guys come up with to get incredibly powerful results and very high levels of engagement. See you guys in a couple of seconds.