RSS Feed Step by Step and Best Practices (11.1)
howdy chat about fans and welcome back in this section, we're gonna briefly talk about R. S. S. Feeds in mobile monkey how to master them, how to use them this is going to be a one lecture section because it's really simple as rss indicates. So first of all, what is rss rss stands for either rich site summary. Really simple syndication. Many are familiar with that. If you use a service like feed lee or you use one of these news aggregators and you're constantly getting updates from the blog that you want to read about. They're typically using R. S. S. Format. It's a data markup which allows users to access updates and updates is the operative word here to online content in a standardized computer readable format. That's what rss feeds do. Your most typical example of that is if you have a blog on your website that gets updated periodically, whether it's every day or every few days. Whenever you upload a blog post, you're able to grab your rss feed and if you have a Wordpress site or Sh...
opify site or any typical um back end CMS platform, you have an rss feed to tap into, you, grab the U. R. L. Of that feed. It's not it's not a U. R. L. You would ever share with other people because it's not what displays the actual content. It's just a structured data that tells the engines what um what data is there, What posts are there, what pages are there and what has been updated. So let me go into mobile monkey and let me show you how to make an rss feed and the reason you would use them obviously is because if you have a blog that's updated, you wanna always push a notification to your subscribers when there's a new piece of content up until mobile monkey and chatbots, you would do this as a marketer over email. If you update a new blog post, you would have it either automatically or you would manually send out to all your contacts, there's a new blog post for you to read. Here's, you know, here's a snippet and here's a link to read the rest of the story. Well that's fine. But the problem is email doesn't really work that well anymore to do this because there's such aggressive spam filters. People have a whole different attitude about emails from companies than they used to. And when you do this through mobile monkey, when you send these updates through facebook messenger, it's so much more engaging and you're reaching your audience where they are, where they're spending their time where they want to get the content and again on their own schedule. So let's jump into mobile monkey and let's set up an rss feed. So we go into our marketing and automation section of mobile monkey and we choose the rss blaster and of course, like at the end of the day, the number one goal of your online journal is to get traffic to your site. That's what every single marketer wants. That's what we're trying to do. The rss blaster ensures that happens 10 times more effectively. If not more than email, go into your rss blaster and you click new rss blaster before tackling our rss blaster to active. I'm gonna name this and I'm gonna call this, let's say uh CNN feed rss and under rss feed you need to go and get a U. R. L. So getting the U. R. L. For an rss feed is really easy. So I'm just gonna google CNN rss feed and I could really just copy this U. R. L. Right here. This is the rss feed, but I want to show you that you can get some different types of rss feed. So if I click on the top link, there's a bunch of different sub rss feeds that I can get. So I can either get just the top stories, world news, U. S. News, business, let's say I want to get CNN's business rss feed. So I'm just gonna copy that link. Okay, we're gonna copy the link, Go back to mobile monkey, paste the link, paste the link in the rss feed field and I have to attach an audience. So I'm gonna send this out to all contacts. Once again, think about segmentation. In most cases, you're gonna want to send your blog updates to all your contacts. I don't see a reason why you would want to leave anybody out unless you have a big blog and you're pushing lots and lots of updates and you might only want to send updates to people who are more engaged with your brand using, let's say some net promoter score metrics you built through previous chatbot campaigns. But I'm going to send it out to all audiences once I'm ready to do that, I'm gonna go ahead and click active and that's all you need to do right now. It's saved, It's done. You can go back to your click rss blaster to go back and you see that I have CNN's feed rss it's active. The way this works is rss feeds and mobile monkey will be updating every 15 minutes or so now that it's active, there's no way to get it to happen faster or slower. It happens on the regular rss feed schedule. So I'm gonna open up this facebook page here. I have, I made a dummy account for facebook, I had this dummy account made in facebook, I'm on Adventure Media group's facebook page and the chat blast and the rss that we just created is actually attached to Adventure Media's test chatbots. So we should see that rss feed, push a CNN update shortly. I'm gonna go over here to just open up messenger and here's just this message from a different chat flow that we were building as a sample. But if I leave this open for a little while, we should get that CNN blast. Um, I'm gonna go back to mobile monkey for a second and we'll check back on this in a moment. Another really powerful technique that I wanted to let you know is you might want to create an opt in for rss feed subscribers. So how do you do that? Well, we can go back to our html elements. I would add a new html element, open up a new link to messenger, send them to a rss feed opt in page. Right. So I would go back to my pages, I would create a new page, I would title it rss feed opt in and I would say something like, do you want to opt into our blog updates? And obviously I wouldn't and I wouldn't probably write it. I would probably write it in a little bit more of a smooth way. But just for the sake of showing this to you, um, wrong, wrong, wrong. We need to do a quick question. So I would title the page rss feed. Often I would add a quick question, I would say, hey there, first name, do you want to be notified notified when we publish a new blog post? Right. And I would answer this. I would make a new attribute called rss opt in and I would add an answer yes, no page or no and associated with no page. Right. That would be my, that would, that would be my entire rss feed opt in process, wait till it saves. Okay, now it's saved. I'm still getting a little bit of warning, Refresh the page. Wait till it saves now it saves. Great, that's my entire page and I would go back to my html elements. I would edit this element, call it rss feed opt in, it will be a link and I would send it to my rss feed. Opt in page. So I'm gonna go find that under my default pages, Rss feed opt in. I'm gonna now copy that link and put that link in my emails. I'm gonna put that link in my blog posts. I'm gonna put that link in the sidebar of my sight. I'm gonna put that link as an organic facebook posts and twitter posts. Right, I'm gonna do all those things. I'm gonna promote it through all my available channels. It will then send people to the opt in page and then I'm gonna go back to audiences. I'm going to create a new audiences of people who opted into my rss feed. So rss feed. Often I'm gonna add a filter, I'm gonna use my custom attribute attribute is rss opt in equals. Yes, save it. There's obviously gonna be nobody on this on this audience right now because it's brand new. But then I'm gonna go back to my rss blaster. I'm going to edit it and under this audience, I will be able to choose rss feed opting to use as the audience. This way I'm only sending these rss feed, blog update blasts to people who specifically opted in. That's another very good strategy. So in just the last three minutes we combined pages and html element audiences and an rss blaster to create a more sophisticated funnel where we're catering more to the user's interests. I'm gonna switch this back to all contacts to make sure that I actually get that notification and let's just double check to see if we have it yet. And here it is, true enough. Aretha Franklin who inspired generations with Hit with hits that symbolized black and dot dot dot. And I click read more and then I get more message from that rss feed um tells me more about the story, she was 76 I can click full story, I'll get a link, press enter to hit, send, click the link and I'll be sent to the entire story on CNN dot com. So that's a really great way to just get that blog post content, get more readers users to your website. Uh just lastly, before we finish off, the way to get your own blog feed is just to google search your website and say an rss feed. If you don't know how to get that feed, if you have an rss feed set up and again, if you're on Wordpress or any of these popular CMS systems, you will have one, you'll get that link to your rss feed and that's what you'll use in mobile monkey. It's the simplest, simplest part of marketing automation and mobile monkey. It's really, really easy setup. And it's just one of those things where you set it and forget it. That way, whenever you update a blog, you publish a blog, it will automatically get pushed to all the contacts on the audience that you chose. Super powerful. It's a way to get people to actually read your content and you will see the engagement rates and the read rates from these rss feeds are just through the roof compared to what you're doing now, which is basically email. So that's all about rss feeds. You now know how to set them up. You know what you now know how to get your feed. We double check to make sure it's working and it's just a beautiful, beautiful thing. I look very much forward to seeing you all soon in the very next section.