How to Anticipate Expenses
Lesson 25 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
How to Anticipate Expenses
Lesson 25 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Lesson Info
25. How to Anticipate Expenses
Lessons
Class Introduction
05:06 2How To Get Work As A Food Photographer
02:54 3Understanding Your Skill Level and Your Market
03:20 4How To Grow Your Business
01:28 5Opportunities In Commercial Food Photography
08:17 6How Do You Market Yourself
08:23 7The Importance of Attitude and Communication
03:30 8Understanding Insurance Responsibilities and Liability
05:38Understanding Taxes and Accounting
03:11 10The Importance of Representation and How To Get It
09:59 11File Management and Protection
02:40 12Understanding Stock Photography as a Business
04:59 13Contracts: The Law and Your Rights
03:18 14Negotiating with Clients: 10 Questions you Need to Ask–Part 1
06:57 15Negotiating with Clients: 10 Questions you Need to Ask–Part 2
05:16 16Negotiating and Talking Money with Clients
02:31 17Who are the Players in Commercial Food Photography
09:43 18How to Manage Client Expectations
02:38 19How to Assemble a Team
04:11 20The Production Team
04:48 21On Set Support
04:51 22Editors and Post Production
02:47 23What Expenses are Associated with a Shoot
04:01 24What is Usage?
05:35 25How to Anticipate Expenses
02:56 26Calculating Price Based on Rates, Usage and Expenses
03:35 27Where do You Go Next?
03:17 28Continuing Education and Research
06:28 29How to Get your Work Out There and Get Noticed
02:47 30Treatments and Final Wrap-Up
06:23Lesson Info
How to Anticipate Expenses
we just talked about this right is creating a database for yourself of your local, maybe bigger region. National to understand what the rates of stylists are. Food costs Ah, studio costs, props, fees, rentals, trucking, delivery, storage all of those things. They differ from market to market. They different from the size of the job that you might have. So you need to keep a database of your own. That is something that's helpful and that you can call upon when you need it, so that you can accurately talk about these things with clients and they you know where to plug them in. But you have to do your homework, and you have to figure out what all these things costs, because until you have ah, production company or rep behind you doing all this legwork, you need to do it. Nothing is better than absolutely knowing what other people who are responsible for you in a way, what they dio. And it's not about micromanaging everybody just like being aware, being aware of what everybody in your set ...
is doing. Be aware of what everybody on your team is is doing and where, whether doing it, you can get burned really badly on photo shoots if you don't account for expenses. Especially when we talk about that client, um, expectations situation and managing that because you say to your client I need a camera stand for this job. It's gonna cost this much to rent. But what it's gonna do is gonna allow me to get you one extra recipe a day, which is going to save you money. So it's an investment on the front end to protect yourself on the back end. And if you are able to discuss that when you're talking about expenses in your pricing, you are that far ahead of the game because your understanding and solving the problem at the same time and that's what your client needs from you. They need you to solve their problems because their problems Aerial simple. I need this. I have this much money you're all the stuff in the middle and how to fit what they need and convince them that maybe they don't need that much or convince them they need to spend more money one or the other. But those two things need to be on you to figure out how to fit what you do inside that those goalposts, right? And if you can, you can have enough language and enough knowledge to talk about those things to your client. You will consistently have better and better clients more and more work more and more money and then growing in the industry because you are able to consistently solve problems because that's not the norm. To be a terrific problem solver is a rarity in any industry. And if you can learn to be that problem solver because you're knowledgeable in your communicative and all of those things, then you're gonna consistently get work in our business because you will be that problem solving person.
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