Class Introduction: Get Started With Lifestyle Family Photography
My name is Elena and I own a lifestyle, family and newborn photography business right here in Seattle, which is great. I love being right here where Creative Live is. On top of that, I also have a boutique school photography business, and like she mentioned, I co-founded Lady Boss Workshops with my dear friend and fellow Creative Live instructor, Sandra Cohen. And on top of that, I do a ton of in-person and on-line photography education. So what I'm telling you is I have a lot of time on my hands. (laughs quietly) In all seriousness, I will never get up and teach and claim to be the master of anything or claim to be an expert at anything. I don't really think as creators that that is a very good place for us to ever go in our minds. I think that we are all students and you should be open to learning and changing everyday. So I never will say that I'm the expert at anything, or that what I'm saying is the only way to do something. But what I do claim, is to do everything that I do with ...
passion, and to do everything I do with my whole heart. And that is what I am here to share with you guys today, is my sincere passion for lifestyle family photography. I am absolutely and totally head-over-heels in love with this genre. Lifestyle family photography is very intimate. Time is our most precious and valuable currency, right? So these families are giving you their time. And even though, I really am fast, I'm only with my families for about 45 minutes to an hour. I don't take that privilege lightly. I think the fact that they chose me to spend their time with and to give me themselves, to open up in front of me, is a great privilege. So it is very intimate. They're allowing you in. They're inviting you into their lives. But also, on the flip side, family photography for me is very personal. Even though it's their family that I'm photographing, obviously it's their love and connection, I am part of every photo I take. It is very much my artistic expression. I think that's why I'm still here 10 years later. A lot of people burn out in the family photography industry, and I think it's because they are not passionate about it. It isn't artistic for them, and for me it is absolutely my artistic expression. So what I hope, is that at the end of our time today that you will feel inspired to look at family photography with a fresh pair of eyes. That you're gonna have a new perspective on how to go about family photography. But that you're also gonna have the skills that you need, even if you've never photographed a family, to get out there and execute a session start to finish that's gonna result in a gallery that's full of images that most importantly mean something to you as an artist, but that also blow your clients' minds. So, we're talking about a lot today and we broke it down into four different segments. In this first segment we're really just gonna be laying the foundation for lifestyle family photography. I'm gonna talk to you about all of the things that you kind of need to think about, considerations in getting started with this. So we're gonna really lay the foundation, kind of get to the basics in the first segment. And then in the second segment we're gonna talk about how you provide that meaningful session experience so that you can bring this out, this emotion, out of your families. It's a lot of pre-session prep for yourself, and also for your clients. So we're gonna talk about that in segment two. And then segment three is gonna be super fun. We have a family coming in, which I'm really excited about, and you're gonna see and learn my actual session workflow. I basically do the exact same thing at every session. I'm kind of like, it's just like clockwork. That's why it goes so fast and goes so easily. I really think that having a routine like that is really important. So you're gonna learn my routine, but you're gonna actually get to see me executing it with a live family. So that'll be great cause there might be little things that go wrong, the kids might melt down, I don't know. Hopefully not, but we may have some real-life stuff. So that'll be really fun. And then at the end we're gonna wrap it all up with business, with calling and editing, with gallery delivery, and everything that I do to kind of wrap that session experience up so that my families become brand evangelists, which they do. I have families that have come eight, nine years in a row and sometimes twice a year. So we're gonna talk about how you really wrap that session experience up so that you can do that as well. I don't even know where to start. So this is where I come in. You know you want to be a photographer, you don't know why, you have this passion burning inside of you. You know you want to make this a business. You think family photography is for you and you don't know where to start. There is so much to learn, right? So this is where I come in. I'm gonna help you. We're gonna break it down.