When you are an online based business like I am like I'm telling you guys like everything that I do is online. So when we were talking about like the client education it's all on my website, when we're talking about communication, it's all my website. Everything is online for me why it's easy. Okay, I don't wanna have to talk to someone on the phone, I don't have time. And I wanted, I don't wanna be sending out welcome packages that are you know that are solid and I just want it all to be online. So when everything is online, your gallery presentation is really important. So you want this digital experience to be really beautiful, right? So, I use here I am giving you another person that I use and love so very much, I use ShootProof. They are my gallery delivery vendor of choice, they sponsor me too. We will say that but they are incredible. And the reason that I really love them is because and we can go to my computer. Is because they're very on brand for me. So oops, trynna. I was le...
arning all these little tricks. Okay, so this is my ShootProof gallery. And you can customize this, you know there's like different ways that you can make the gallery look. And then when they get in to see their photos, it is this grid option is one that they have. So I just wanna show you and this is another opportunity for you to see a full gallery for me another giant one, this family came all the way from North Carolina to see me. And so I loved on them hard. I gave them lots of images, we had an amazing session, but if they're gonna come from North Carolina like, right? I was gonna give them all this? I mean, can you imagine being all well, you should choose this one or this one, like no way never gonna happen for me. So this is a giant gallery I'm showing you and it's very on brand for me, but this is a very fun and pleasurable experience for the viewer 'cause they can kinda see them all. And then if they want to click on one, they can do this and the internet might not be super fast in here and they can start going through it this way. So that's pretty fun. Now I wanna show you my portfolio online, just so you see what I mean. So see, this is how my portfolio was laid out. So ShootProof is very on brand. So it feels like a cohesive experience. Like we're took that session experience. It feels cohesive for my clients. So when they pop into their ShootProof gallery, they feel like they're in my website, except it's their families work. And I really like that because I like I said, remember that they always so often they're like, I can't believe that's us. And I'm like, no, this is you like this is actually what you look like. And just talk in wardrobe like these people are wearing like sweaters and jeans. And yes, some people really bring it in and do that. But some people really wear casual here in the Pacific Northwest. So that's why I really love, ShootProof because it's on brand for me. So whatever you decide to do, if you're gonna do digital files, you do want there to be a beautiful way for them to view the files. You don't, I personally think you're selling Your clients short, if you're just sending them the digital's in a way that isn't presented beautifully. That's just my opinion on that. And at this point I design my album, so why do I use, why did I start giving albums, I started giving albums. This is my second year doing it. And like I said, I have clients, you guys I'm super blessed like my my families. I booked fall almost entirely with repeat clients a year in advance because these are my people. These are my brand evangelists. They come back every year, and I really wanted to do them. In fact, this year I think am 100% repeat, and I wanted to do something special, something different for them just to kind of change it up. We're talking about that location stuff. And so I decided to start offering these books and why did I start offering these? So albums can be super pricey right? For us, the photographer, that's why you have to charge like $1,000 for them. And so Miller's has what they call the signature book, and they are really high quality. They're simple, they're on brand for me. Because they are very just kind of minimalist there's not a whole lot going on they're not fancy 'cause I'm a very laid back brand and they're really easy for me to make. So, before I show you, I will say again time is money and the way that I designed these albums is with Fundy software. And Fundy is, they work with Millers. And so their system is incredible. You just drag and drop, and it's just like boop, boop and it makes the album. And then it is connected to Miller's. So you just write from that design software, you send it to the lab and it shows up at your house. So it's a really, really easy really fast. So I'll show you a couple of my albums, they have these different cover options. This one is linen. Obviously this is this is leather. Am I on the right camera there? You guys can see on that? Okay. So again, it's very much on brand for me. Pretty simple, but I love seeing it in an album like this because this is just kind of reiterates my philosophy of being all inclusive, I am all about this collection of images. I also happen to know that wall space can be at a minimum and maybe they don't want a 16 by 20 of their family on there. I don't have big stuff like that. That's okay. And so I love this option there they have this tangible piece from their session. And I try to include a few images from each segment like part each posing area that I was, thing that I was doing. And it's, this is done in Fundy. I've designed these in about 10 to 15 minutes. Really, really fast. Full disclosure because she's probably watching my amazing assistant Gabby designs them for me now but when I was doing it myself, that's a lot. She's probably faster than me actually. Ain't it cute? So, here is oh, I'll get there in a second, hold on. I was about to get ahead of myself. So I try to include you know, from every part of the location that we went, I try to include some of the images there. I can pass that around and I'll go ahead and open up this one and show you. And it's this really beautiful paper it's like this matte paper. Another one. So the way that we just kind of go through and pick some of our favorite we try to get down to about, this is probably about 40 or 50 images that ended up in the gallery, sometimes more just depending on how rocking the session was going. Some of my galleries are ginormous you guys I'm totally gonna admit it but like there's no way I'm not including that in their gallery. And if I was being really picky, I might not. But that's like so precious, such a sweet moment. And so, sometimes the album's end up a little bit bigger. What's great about my assistant is she keeps them at our price point where I tend to be like, well, I'm just gonna make a little bit longer and end up spending more money than we need to. But, this is another one. So when I started doing this, my clients were so happy, their minds are blown. They love it. They feel like it's a gift. Like it's not part of, it's almost like something I'm giving them extra. There's another one. So, okay. Pass that guy around two. So, one thing that people are really surprised about so you're, I'm talking about time is money. I'm talking about how being in control. I do not give them the option for revisions at all. They get no say here I am being controlled me again, but they get no say in what their album looks like. And I tell them that right up front, I say what's included in your session is a pre designed album. We will be the artistic director design or we will be the artistic designers of your album and we promise to include a good variety of images I have literally not had one person complain. I've had people thank me for doing that for them. Because they, what was happening is they were like, well, I'll make my own album. And then five years later, their stuff is still on the hard drive. Yeah, that happens to me. I have family photos taken like once a year with my family, and many of them are still on my hard drive. So it happens. So this has been a really great thing, a really great part of my client experience. It doesn't cost us very much money. We spend about 40 or $50 per album, it doesn't cost us very much time. And so it's just a no brainer for me. That's why I do it.
<b></b><p dir="ltr"><span style="color: rgb(34, 34, 34);">Elena S Blair is a Seattle-based photographer, mother of three, and owns a thriving lifestyle family and newborn photography business. She strives to find the unique beauty within every family she captures. Elena is also passionate about building community and encouraging other photographers to find depth and purpose in their work and business through both online and in-person education. She is the co-founder of</span><a href="https://ladybossworkshops.com/"><span style="color: rgb(17, 85, 204);"> Ladyboss Workshops</span></a><span style="color: rgb(34, 34, 34);"> with CreativeLive instructor Sandra Coan to help up and coming women photographers create profitable businesses.</span></p>
This was a great class! So much great information packed into such a short amount of time. I also LOVE Elena Blair. I would love to meet her after taking this course. She is so confident and fearless in her work and that is so inspiring!