Finding, Defining, and Marketing Your Photographic Style
Finding, Defining, and Marketing Your Photographic Style
Class Description
How can you work successfully (and profitably) as an artist in a crowded, over-saturated market? You have to make your work and your brand stand out by creating your art from a deeply authentic place that is only YOU and yours alone. In other words, you must define your STYLE. By standing out uniquely, you can attract the kind of client who is willing to compensate you appropriately for what you bring to the table.
Join master business and photography educator, Julia Kelleher, for a class on finding, defining and applying your style to your work and your brand.
In this class you’ll discover how to:
- Identify your style as an artist intentionally rather than by accident
- Incorporate your style into your brand
- Use your style to help gain financial benefits
Lessons
1Class Introduction 2What is Style? 3Where does Style Come From? 4The Style Cycle: Overview 5The Style Cycle: Experimentation 6The Style Cycle: Discovery 7The Style Cycle: Realization 8The Style Cycle: Define 9The Style Cycle: Refine 10The Style Cycle: Q & A 11Style Cycle–Discovery: 4 Step Find it Formula: Search 12Style Cycle–Discovery: 4 Step Find it Formula: Choose 13Style Cycle–Discovery: 4 Step Find it Formula: Analyze 14Style Cycle–Discovery: 4 Step Find it Formula: Create 15Style Cycle–Realization Case Studies 16Style Cycle–Define Case Studies 17Style Cycle–Refine Case Studies 18Family Style Shoot #1 19Family Style Shoot #2 20SKYPE INTERVIEW: Lindsay Adler 21SKYPE INTERVIEW: Allison Tyler Jones 22SKYPE INTERVIEW: Brian Callaway from Callaway/Gable 23Student Hot Seat: Lori Conklin 24Student Hot Seat: Allison Turcotte 25Student Hot Seat: Amy Henderson 26What is Brand? 27How Style is Applied to your Brand: Image Style 28How Style is Applied to your Brand: Logo 29How Style is Applied to your Brand: Collateral 30How Style is Applied to your Brand: Studio Look 31How Style is Applied to your Brand: Product LineReviews
Cesar Flores
Wow wow wow, as an artist on a beginner's stage this was an amazing presentation. Julia is a pro on teaching the psychology of the artist within ourselves. I will follow her from now on and start putting in practice her step by step techniques on finding my style as an artist. Thank you Creativelive and Thank You Julia, you are amazing
hollyferocious
This course is amazeballs. Love love love love love love love. Just buy it. :)
a Creativelive Student
Great class. A step by step way of finding a artist style that is from your heart. Stop hoping the style fairy will randomly visit you some day. I view this in-depth system as a smart exploration component integrated with a gut check component. Julia has laid it all out smartly and easy to follow. The work itself will not be easy but the steps are beautifully explained. Brilliant! Buy the course. Yeah I will be using it for years. Shelle