Finding, Defining, and Marketing Your Photographic Style
How can you work successfully (and profitably) as an artist in a crowded, over-saturated market? You have to make your work and your brand stand out by creating your art from a deeply authentic place that is only YOU and yours alone. In other words, you must define your STYLE. By standing out uniquely, you can attract the kind of client who is willing to compensate you appropriately for what you bring to the table.
Join master business and photography educator, Julia Kelleher, for a class on finding, defining and applying your style to your work and your brand.
In this class you’ll discover how to:
- Identify your style as an artist intentionally rather than by accident
- Incorporate your style into your brand
- Use your style to help gain financial benefits
Lessons
Class IntroductionWhat is Style?
Where does Style Come From?
The Style Cycle: Overview
The Style Cycle: Experimentation
The Style Cycle: Discovery
The Style Cycle: Realization
The Style Cycle: Define
The Style Cycle: Refine
The Style Cycle: Q & A
Style Cycle–Discovery: 4 Step Find it Formula: Search
Style Cycle–Discovery: 4 Step Find it Formula: Choose
Style Cycle–Discovery: 4 Step Find it Formula: Analyze
Style Cycle–Discovery: 4 Step Find it Formula: Create
Style Cycle–Realization Case Studies
Style Cycle–Define Case Studies
Style Cycle–Refine Case Studies
Family Style Shoot #1
Family Style Shoot #2
SKYPE INTERVIEW: Lindsay Adler
SKYPE INTERVIEW: Allison Tyler Jones
SKYPE INTERVIEW: Brian Callaway from Callaway/Gable
Student Hot Seat: Lori Conklin
Student Hot Seat: Allison Turcotte
Student Hot Seat: Amy Henderson
What is Brand?
How Style is Applied to your Brand: Image Style
How Style is Applied to your Brand: Logo
How Style is Applied to your Brand: Collateral
How Style is Applied to your Brand: Studio Look
How Style is Applied to your Brand: Product Line
Reviews
- Wow wow wow, as an artist on a beginner's stage this was an amazing presentation. Julia is a pro on teaching the psychology of the artist within ourselves. I will follow her from now on and start putting in practice her step by step techniques on finding my style as an artist. Thank you Creativelive and Thank You Julia, you are amazing
- This course is amazeballs. Love love love love love love love. Just buy it. :)
- Wow - this may be my favorite Julia Kelleher class (and I own several). So much of what she talks about hits home with me, really speaking to where I am at in my photography journey and the struggles I grapple with every day. Lots of hard truths - the kind that remind us as to the necessity of good old fashioned hard work (really, really hard work) - the need to be truly technically proficient - the need to experiment - the need to practice every single day - repetition ("wash, rinse, repeat!") - and the need to continue learning all the time. I also really appreciate the fact that Julia touches on the PPA (Professional Photographer's of America) CPP (Certified Professional Photographer) process a bit. I just took my CPP exam and will be working my way through the image submission phase of the CPP process over the course of the next year; so it was nice to hear Julia's thoughts and experience in her own CPP journey. I NEEDED this course. Julia and Creative Live - thank you for bringing this to us. And Julia, thank you for diving deep into the hard realities that we need to hear and know in order to truly grow and evolve artistically and professionally.