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Finding, Defining, and Marketing Your Photographic Style

 

Finding, Defining, and Marketing Your Photographic Style

 

Class Description


How can you work successfully (and profitably) as an artist in a crowded, over-saturated market? You have to make your work and your brand stand out by creating your art from a deeply authentic place that is only YOU and yours alone. In other words, you must define your STYLE. By standing out uniquely, you can attract the kind of client who is willing to compensate you appropriately for what you bring to the table.

Join master business and photography educator, Julia Kelleher, for a class on finding, defining and applying your style to your work and your brand.

In this class you’ll discover how to:

  • Identify your style as an artist intentionally rather than by accident
  • Incorporate your style into your brand
  • Use your style to help gain financial benefits
Learn how an undeviating style can bring in your ideal client, make you stand out in a crowd, command top dollar and keep your competition at arms length.

Lessons

  1. Class Introduction
  2. What is Style?
  3. Where does Style Come From?
  4. The Style Cycle: Overview
  5. The Style Cycle: Experimentation
  6. The Style Cycle: Discovery
  7. The Style Cycle: Realization
  8. The Style Cycle: Define
  9. The Style Cycle: Refine
  10. The Style Cycle: Q & A
  11. Style Cycle–Discovery: 4 Step Find it Formula: Search
  12. Style Cycle–Discovery: 4 Step Find it Formula: Choose
  13. Style Cycle–Discovery: 4 Step Find it Formula: Analyze
  14. Style Cycle–Discovery: 4 Step Find it Formula: Create
  15. Style Cycle–Realization Case Studies
  16. Style Cycle–Define Case Studies
  17. Style Cycle–Refine Case Studies
  18. Family Style Shoot #1
  19. Family Style Shoot #2
  20. SKYPE INTERVIEW: Lindsay Adler
  21. SKYPE INTERVIEW: Allison Tyler Jones
  22. SKYPE INTERVIEW: Brian Callaway from Callaway/Gable
  23. Student Hot Seat: Lori Conklin
  24. Student Hot Seat: Allison Turcotte
  25. Student Hot Seat: Amy Henderson
  26. What is Brand?
  27. How Style is Applied to your Brand: Image Style
  28. How Style is Applied to your Brand: Logo
  29. How Style is Applied to your Brand: Collateral
  30. How Style is Applied to your Brand: Studio Look
  31. How Style is Applied to your Brand: Product Line

Reviews

Cesar Flores
 

Wow wow wow, as an artist on a beginner's stage this was an amazing presentation. Julia is a pro on teaching the psychology of the artist within ourselves. I will follow her from now on and start putting in practice her step by step techniques on finding my style as an artist. Thank you Creativelive and Thank You Julia, you are amazing

hollyferocious
 

This course is amazeballs. Love love love love love love love. Just buy it. :)

Laura
 

Wow - this may be my favorite Julia Kelleher class (and I own several). So much of what she talks about hits home with me, really speaking to where I am at in my photography journey and the struggles I grapple with every day. Lots of hard truths - the kind that remind us as to the necessity of good old fashioned hard work (really, really hard work) - the need to be truly technically proficient - the need to experiment - the need to practice every single day - repetition ("wash, rinse, repeat!") - and the need to continue learning all the time. I also really appreciate the fact that Julia touches on the PPA (Professional Photographer's of America) CPP (Certified Professional Photographer) process a bit. I just took my CPP exam and will be working my way through the image submission phase of the CPP process over the course of the next year; so it was nice to hear Julia's thoughts and experience in her own CPP journey. I NEEDED this course. Julia and Creative Live - thank you for bringing this to us. And Julia, thank you for diving deep into the hard realities that we need to hear and know in order to truly grow and evolve artistically and professionally.