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From Structure to Style: Master Your Copywriting

Shani Raja

From Structure to Style: Master Your Copywriting

Shani Raja

new-class money & life

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Lessons

Class Trailer

Chapter 1: Copywriting Fundamentals

1

Class Introduction - Overview of the Course Content

03:50
2

The Five Aspirations of a Superior Copywriter

05:28
3

The Importance of Defining Your Intention & Audience

06:02
4

The “Secret Sauce” of Good Copywriting

04:29
5

Quiz - Chapter 1

Chapter 2: Simplicity

6

Introduction - The Power of Simplicity

02:06

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Make a better impression on clients, win more contracts, and deliver a superior product.
  • Improve your blog and business writing skills.
  • Spruce up your landing pages and profiles to attract more business.
  • Master the basic mindset that an expert copywriter needs to have.
  • How to skillfully edit any piece of nonfiction writing using the Quick-Smart system.
  • Define your writing intentions and target your specific audience.
  • Write with rhythm and clarity without resorting to ambiguity and jargon.
  • Add variety and reduce monotony in your writing.

ABOUT SHANI'S CLASS:

In this class, ex-Wall Street Journal editor Shani Raja reveals how such wordsmiths do the magic of producing captivating copy for millions of global readers. No more will your writing be rambling, confusing, clunky or boring. These strategies will empower you to write blog posts, web and content marketing copy and articles with impeccable style and grace. The class is ideal for those who know basic grammar and yearn to take their writing to the next level.

WHAT YOU WILL LEARN:

  • The 4 ingredients of exceptional writing - simplicity, clarity, elegance, and evocativeness
  • How to make your writing simple, snappy, and straightforward
  • How to write with care and avoid misplacing words
  • How to structure your writing so that it presents well
  • How to nurture and maintain the skills you gain through the class
  • How to be bold, make your writing stand out, and steer clear of weak words

WHO THIS CLASS IS FOR:

  • Copywriters, journalists, and writers looking for a practical and theory-based class
  • Bloggers who want to elevate their content
  • Content Marketers wanting to write powerful copy
  • Entrepreneurs and freelancers wanting to learn how to construct compelling copy
  • Business owners wanting to connect authentically with audiences
  • Anyone wanting to start a professional career in copywriting
  • Digital nomads wanting to learn a skill that they can do from anywhere
  • All levels of experience

ABOUT YOUR INSTRUCTOR:

Shani Raja is a former Wall Street Journal editor and in-house writing trainer who now teaches the world’s best newspaper editors’ secrets to 500k+ students around the globe. Shani has written for The Economist, Time, the FT, Dow Jones and Bloomberg News.

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