The Messy Brand
Now let's talk about your brand inside of Canva, and how Canva can help you organize your assets. So when we talk about brands, usually people mean things like logo and their stationery, really rudimentary things. But your brand is actually a lot more than that. It's everything that encompasses you or your company or your organization from templates and your media to how you act and how you speak. Canva can help you organize, at least the visual components of your brand to help you consolidate it and make sure everything is all in one place. The last thing you wanna do is have different colors everywhere or different logos. Things that don't really represent you being used in social media assets or any other design. Let's take a look at two ways that you can organize your work flow with Canva and your brand assets. The first one is to set up a Canva hero or a Canva champion. This is someone in your group or organization that is going to be the controller of your Canva account, and then...
other people can make requests of that person for Canva assets and Canva designs. That's a pretty typical model that people usually work with and it helps consolidate some of the effort, and keep it all under one person. One of the down sides of that is that person might get a little overburdened. So there's an alternative version of working with this where you have one person who is your Canva account controller, but because of the way Canva is structured, you can have a team of users. This means that even though your team of users may not be creating stuff inside of Canva. They can access every single one of the designs that you create and change it to fit their needs. This is a great way to work inside of Canva because it means that this person right here who is controlling the account doesn't have to be the one who dolls out all the files or create things that people need. Because of the tricks like magic resize which we'll get into and some of the other things that Canva can do. These folks here can have just as much control over the files that they need to get from Canva. In addition to that, there's another way to work with Canva, and that is through the use of designers. Just like the other way as a designer if you're coming into Canva, one of the things that you could do is be the controller of a brand or a company's Canva account yourself. You would have the login information. You would be the one who would take request from your client, create the things that they need, and then give them the files that they need all within their Canva account. This is a nice, simple way to work with inside of Canva because it keeps things separate from your other freelance clients. You'll basically have a Canva, a client set up by either you or your customer or your client that you can access yourself. That's one way of doing it. There's also another way of doing it which is a little bit less traditional but I thing it works just as well. And that is the Canva account is set up, again by either you or your client and you are the master and keeper of it, but your clients are team members inside of that account. Meaning they can get to these files. They can manipulate them how they want, if they want a simple revision or they want a new version of something. They can go in and make those little changes even though you're the controller of it. And you're creating these beautiful designs, that doesn't mean that you have to be the one that they go to every single time that they want something. And this is also really appealing for your clients because that means that they don't have to necessarily go to you for every little thing. It's something that they can do themselves, which is a great way to work. There are some key aspects of branding that Canva really facilitates. The first one is repetition. One of the most important things about brand is not just how it's designed, but it's how it's put into use. The more brand assets are repeated, the more a logo is seen, the more products that have something on it. The more it's out there, the stronger a brand is gonna be. A brand is not just a set of colors and fonts and logos and files. It's actually the living, breathing personality of a organization, person or company. So that being said that personality has to be alive, it has to be in use. By using Canva, and repeating the assets that everyone can use, you're strengthening your brand, and keeping it from being diluted with assets that aren't appropriate for your organization. The other way that Canva can facilitate brand is through alignment. That means that if someone is creating something new inside of your brand, you can upload it to Canva or have it work with Canva to see if it aligns with the rest of your brand. This is a little bit different than repetition because you're not just copying the same thing over again. But you're evolving your brand and making sure that any new colors, the new images can be aligned and that's done through the Canva accounts, especially the Canva team accounts. That means that the controller, the person who has the Canva team master account can go in, and make sure that everything that's being uploaded aligns and respond appropriately if it doesn't.