Bonus: What Should You Charge?

 

Glamour Photography

 

Lesson Info

Bonus: What Should You Charge?

we had a few questions just from my audience here when we went to break and I think it's really important that we undress quite a few of them there were a couple of fear's a lot of people initially asked me fear based questions like how do I charge maur if everybody around me is charging the same amount of money I'm not interested in what other people charge I don't sit there looking at what other people charge I'm not spending my energy on studying the industry and what other people are charging for what they do I know what I charge for what I do sits comfortably in my value see it and I'm more interested in marketing what I do to what I think I'm with I do not look at what other people think I'm worth and I do not sit there and try and face what my value is on what I think other people are out there earning I do not spend my time studying other people's businesses when I could be getting my own work because what's really important is that we're not spending the energy thinking there'...

s not enough out there everybody around me is charging four hundred so I must charge four hundred that is not the deal if you offer a two thousand dollar service you need to charge for two thousand dollars service that's really really important the other question I got asked is what if I don't now what to change there is a student there is an international standard of what we charge we're all very similar the lower level of photographers coming in a charging between foreign nine hundred dollars the middle level a charging between nine and eighteen hundred dollars the apple level charging above the two thousand dollar mark and then there are decided few that aaron the three percent that it charging twelve fifteen thousand dollars plus you know what level you fit in based on the experience that you have but the idea is that we are all boats in the harbor and when the tide comes in if we all bring the level up we all come up together so the idea is that we're honoring and valuing our craft and being paid for it and then pricing ourselves accordingly this is when you go and get a mento when you go and pay to do a good work top that's going to help you price out your studio where you get a business mean tour somebody that's going to come into a business for a day and sit your priceless take your marketing gold sit your business goals and set you onto the right track do not get a business mentor that is not in the photographic industry they will give you available valuable sales advice and business advice but they cannot advise you as to what is going on in our industry going pay somebody to value to learn the value of what you do so that you can see it in concrete and start working towards that but it must be based on no fear based thinking no ideas of I just don't know what I charge everybody else is doing this it tells me that you're spending all of your time looking at somebody else and not looking at yourself that is a waste of energy

Class Description

When you hear the words “glamour photography,” what comes to mind? Pink backdrops, feather boas, soft focus, blue eyeshadow and lots of hairspray. You get the picture. But thanks to master photographer Sue Bryce, there’s a new kind of glamour shot, one that’s beautiful, contemporary and taking the market by storm.

Bryce has hit on a formula that’s kept her portrait photography business thriving for two decades, and she’s here to reveal all of her secrets. In this three-day workshop, you’ll learn everything you need to know about posing, eye lines, hair and makeup techniques, and wardrobe. You’ll also get advice on building your own business and successful marketing practices.

Whether you want to focus your business on glamour shots alone or simply improve how you photograph women, this course is a game-changer. By the end, you’ll have the skills to bring out both the inner and outer beauty of all your female subjects.

In this class, you’ll learn how to:

  • Define your style, brand and target market.

  • Market your business creatively and get yourself noticed.

  • Figure out what women want and sell to those desires.

  • Pose your subjects by following Sue’s rules: chin, shoulders, hands, hourglass, body language, asymmetry and connection.

  • Use natural light to make your work more modern.

  • Include husbands, boyfriends and families in your shoots.

  • Create before and after shots.

  • Make women of all shapes and sizes look and feel fabulous.

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