This class is the high school senior photography of marketing plan taught by alicia white alicia is a photographer who's based out of redmond, oregon she has a boutique photo studio there and specializes in photographing senior girls and families one of her big passions is really in helping senior helping girls of all ages to see their beauty and to gain confidence and love themselves through photography she is here to teach us all about how to run a plan that will help us to serve that market alicia take it away thank you okay well yes as he said my name is alicia white I'm super super excited to be here thank you all for being here and I just want to let you know that because of who I am I want to connect with people I want to connect with you guys you guys in the room and you guys online so if you could reach out to me I would love that I'd love to be ableto get to know you guys and keep the conversation open after I give you guys what I have to give you today um please at any point...
during my presentation send in your questions or you guys feel free to raise your hand and ask questions I want to be here to help you not just to spit out information but to really be able to help you with your marketing and what you're struggling with so please ask questions. There are no bad questions at all, okay? At all it will accept. Don't ask me why I didn't get my roots done before I was on creative lives e I will not have a good enough answer for you. Okay, I'm going to give you guys a little bit about who I am, and then we're going to jump right into it and get to the meat of it. So I am married to a musician techie husband. We do live in central oregon. Redman, to be specific, we have too little adorable girls. Abbvie su who's five she once to be a creative life host one day she probably doesn't, but I want her teo way. And then we have a little more smelly and she is the cutest little monkey child on this planet. So they are adorable, and I love them very much. Well, I should say that right on their mother. All right, so a little bit more about me. About two years ago, I was walking through the downtown area of the town that I live in, and I noticed this thes bue, beautiful big windows and there was a space and there was nothing in it, and I appeared in the space, and I couldn't really say see what was inside very well so on a whim I just called the real estate agents number that was on the window and I said could you please show me this space? I wasn't necessarily in the market for a new studio we had just moved to town and and I had just had a baby three months before it was just not really good timing but I called him anyway I met with him and I walked in and I kind of as soon as I walked in the door I took this big deep breath and I was like, oh my gosh the space is beautiful which clearly it's not so I don't know what I saw in it but what I saw was what it could be I think so six months later after the help of a very good photographer friend of mine and our husbands we renovated it into what it is now which is my little slice of heaven I adore it it's my home away from home and and it's perfect for me it's white and grey and dark floors and that's I'm not picky and it's exactly what I got and I love it as ah as rest said I specialize in photographing high school senior girls and I adore that as well and then my secondary focuses families but all the majority of the marketing that I do is specifically to senior girls I also have an assistant at my suit at my studio. Her name is larissa, and I wanted to give her a shout out because she is a tremendous help to me in my studio, I wouldn't be able to do what I do without her and so, um, plus she's adorable. So it's. Nice to look at her face.