How to Be a Commercial Photographer with Rob Grimm, Gary Martin, Aaron Nace

Day 1
  • 34 video lessons
  • 15 hours and 37 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

Ready to break into the commercial photography business, but unsure of where to start? Rob Grimm and Gary Martin will help you navigate the ins and outs of the industry by delivering expert advice on an entire gamut of subjects –– from marketing, to shooting, to branding, and location scouting.

Rob and Gary’s workshop will be your personal guide to every single aspect of commercial photography. You'll learn how to set a budget, advertise your brand, and build your portfolio and client base. These two seasoned pros will also share invaluable technical tips on shooting and retouching.

This course is a one-stop shop for all the tools and skills needed to build a commercial photography portfolio and find your niche in the industry!

Course Instructors

Gary Martin

Gary Martin

Gary grew up in Missouri spending weekdays in St. Louis and the weekends on a cattle ranch in southern Missouri riding horses and canoeing. One of the best day's of his life included jumping out of a plane, rafting off a 30 foot waterfall, and 5 hours of pitch black spelunking in New Zealand.
Rob Grimm

Rob Grimm

I am a dynamic individual; a photographer, a father, a furniture designer, a husband, a yoga nut, a devoted friend, a soccer coach, a little brother and lover of a warm brownie straight from the oven.

How to Be a Commercial Photographer with Rob Grimm, Gary Martin, Aaron Nace is rated 4.8 stars by 21 students

  • Jennifer D. Sep 19, 2018

    If you shoot with a Hasselblad and have access to fake ice from an obsure US special effects company, go for it. Otherwise I really don't see the point of this course. What a disappointment. Oh - and the most bizarre piece of advice: if you don't have fake ice from the specialised supplier you can maybe cut it out of a diaper because they use the same chemical. Which is like telling someone who wants eggs to extract it from mayo...

  • Mya A. Apr 10, 2018

    The. Best.

  • fortheloveofit2000 . Jul 13, 2017

    One of the best over all informative and creative classes I have seen.

  • Daniel 8. Apr 22, 2017

    There is a lot of good information in this tutorial. You get to walk through the process of several commercial shoots, one with the art director there. The interview with the artist representative is really interesting. Rob and Gary can be silly at times but are really into the process and good teachers and Aaron Nice is brilliant. I have watched and re-watched this and plan to again.

  • I. Dec 22, 2016

    Rob Grimm is taking time in putting glicerine and not giving informations about shooting. I have learned nothing from him because he is taking too much time on the esthetism of the object without giving informations to the people. There is a lot of silences in this workshop : I didn't feel that I have learned something in studio's lightning. The retouching theme is helpful.

  • P. Jun 24, 2016

    Loving this so far!! The insight into how a professional is making it as a commercial photographer is priceless!! Great value for the money!!

  • U. Jun 20, 2016

    Listening to this conversation and boy is it dull.

  • Ivan B. May 29, 2016

    Outstanding course! I'm a former creative director, now photographer full time and have had the unique experience working with studio photographers for commercial products in the past. This course is right on and very close to my experiences, and now that I'm behind the camera, it's nice to see some of those trade secrets revealed. Commercial work is fussy and you often have to sweat the details, but the results can be astonishing and rewarding. Rob and Gary do an excellent job explaining the ins and outs, without any pretention or hold-back on secrets. Something that's always annoyed me in the past, photographers never liked revealing their process. It's great fun watching Rob and Gary work a shoot, and Aaron Nace is beyond amazing in his retouching skills. I don't expect to break into this field, but I wanted to learn how things are done, for my own personal projects. I particularly enjoyed learning how they get the look of ice, ice crystals, and frost on the sides of glass bottles. I purchased several items from Trengrove, as they suggested. Their acrylic products are not cheap, but the quality is amazing and I'm very pleased and looking forward to experimenting. Thanks to all at Creative Live, RGG studios and Aaron Nace for this presentation.

  • Craig O. Mar 12, 2016

    This course is outstanding. I would consider it an advanced level. Having a good understanding of the technical aspects of photography and lighting is recommended. Rob Grimm takes you into two real product shoots. These were not canned demonstrations, but the real thing including working to get the lighting setup just right. The postproduction section with Aaron Nace was enlightening. This does require a good preliminary understanding of Photoshop. It was amazing to watch them build the final images for the client in real time. This is by far my favorite course to date.

  • Dennis M. May 27, 2015

    I would almost give it five stars. The retouching part, while amazing in its application was lacking just a little in explanation for tutorial purposes. While it shows what a mask does, it does not show you how to actually implement the process in your workflow at less than light-speed. It’s close, but leaves just enough out to leave you scratching your head. Also, it talks about shortcuts and creating them in PS but was vague enough that I could only get the first one to work, but the others he mentioned won’t take and there was no information given. I attended college for two years for commercial photography in the “film” days. Whether shooting 35mm, medium format or 4x5, you had to get it right in camera. I still have that mindset, now that I have finally come back to photography, but in digital. My images are editable in Lightroom. Robb is pushing me out (way out) of my comfort zone and compositing and PhotoShop are a big leap for me. Looking forward to the journey. At one point while Robb and Aaron where going over retouching on the Hibiki bottle (I think it was that one) Robb said, “he does things so fast I can’t even see what he’s doing” (rough quote). That should have been an indication that we, as purchasers of the complete guide were going to struggle even more to understand than Robb does sitting right beside Aaron. I should not need to purchase more tutorials to understand my “complete" tutorial. Hence the 4 star instead of 5. As far as everything else, I can tell you that I have worked in the film industry for many years in LA (commercials and short films) and have spent the last few years comming back to commercial photography by assisting commercial photographers in Portland Maine for LL.Bean, Orvis, food magazines and fashion and I think I have learned more useful information about the “why" of it than the “what" of it from Robb than I have in those three years humping lightstands and sets. Photographers here play it pretty close to the vest so you have to extrapolate everything in order to pick up any nuance that makes the real difference in an image. That, and about the time you do start learning, you seem to no longer be appreciated. ;) Robb and Aaron just put it right out there for you, giving away some great secrets to actually help you become a great photographer. He knows that he will keep up-ing his game so he is happy to let you learn from his mastery. Well worth the dollars for sure. Just do it. Dennis Manske Portland Maine

  • carmocorreia.photo . May 4, 2015

    Amazing course. Learned a lot and Rob is great at explaining the all process. Worth every $.

  • dwt1952 . Oct 26, 2014

    If you shoot products you can take information that Rob and his team share and apply it to anything. This course is well worth the time and money. I have now watched the complete series and it has given so much more to think about when set up my shots. The teams attention to the detail is by far more than I ever expected. Thanks Rob, Gary and Aaron you guys rock.

  • Totoo G. Sep 24, 2014

    I have gratefully been watching this tutorial for free online, and as always CreativeLIVE has done an awesome job in bringing one of the best instructors of the trade and his creative team to help us improve and enjoy a higher level of understanding and performance in the skills we would like to achieve. I am humbled as always and ever so grateful. I would love to purchase the course myself, but since I live abroad, it is practically impossible, I hope those who can, would. I would just like to add one of the most interesting things I have learnt from this course is the careful attention these guys are paying to minute details and the amount of patience it takes to achieve their goals in each project. Stay inspiring, Totoo in China

  • U. Aug 20, 2014

    I highly recommend this course for anyone wanting to get into food and beverage or product photography. Rob is very detailed in his approach and you learn a ton just watching him problem solve. Getting Aaron Nace to do the retouching is also an added bonus. You really get a feel of what is required from conception to completion. I highly recommend this course. Thanks Rob, Gary and Aaron.

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