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Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet

Lesson 18 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet

Lesson 18 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

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Lesson Info

18. Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet

Lessons

Class Trailer

Chapter 1: Part 1 - Introduction

1

Quick Overview of the Perfect Product System

06:15
2

Course Design & Resources

03:50
3

Amazon FBA Monthly Earnings

02:59
4

Meet Your Instructors

03:59
5

Setting Expectations

04:17
6

Key Concepts (Learn What Private Labeling Is And More)

08:16
7

Steps To Complete Before We Start

04:15
8

Chapter 1: Quiz

Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product

9

Everything You Need To Know About China

09:40
10

The Worst Categories (And Why Must Avoid Them!)

08:58
11

The Best Categories To Focus Your Product Search On

02:21
12

Basic Product Criteria (20 Different Things To Look For In A Product)

08:36
13

Advanced Product Criteria (9 Different Things To Look For)

05:40
14

Chapter 2: Quiz

Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products

15

Action - Choose A Product Category To Start With

02:51
16

Action - Install Unicorn Smasher Chrome Extension

02:59
17

Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet

16:16
18

Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet

11:11
19

Action - Add Chosen Products To Our Product Comparison Sheet

02:13
20

Action - Calculate The Basic Criteria Score For Each Product

10:45
21

Chapter 3: Quiz

Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import

22

Action - Find Out If Our Products Pass The 5X Rule

08:21
23

Action - Find Out If Our Products Have A Low MOQ

03:07
24

Action - Find Out If Our Products Are Not Patented

04:42
25

Action - Find Out If Our Products Have A High RPR

07:24
26

Action - Find Out If Our Products Pass The Keyword Test

03:32
27

Action - Find Out If We Can Create A Listing That Would Beat Our Competitors

11:54
28

Action - Find Out If Our Products Are Trending

02:39
29

Action - Determine If We Can Brand And Add Bonuses To Our Products

02:55
30

Action - Calculate The Advanced Criteria Score For Each Product

02:29
31

Action - Use Our Product Comparison Sheet To Make Our Final Product Decision

03:47

Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From

32

Action - Find 5 Potential Suppliers On Alibaba

06:24
33

Action - Send A Message To 5 Suppliers

15:57
34

Action - Evaluate Supplier Offers

06:13
35

Action - Create Counter Offers

06:01
36

Action - Run Suppliers Through The Supplier Scoring Rubric

12:27
37

Action - Decide On 2-3 Suppliers To Import A Sample From

04:45

Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product

38

Action - Calculate Profit Margin Estimate

11:24
39

Action - Research Competition For Our Product

05:32
40

Action - Find Possible Product Improvements

02:51

Chapter 7: Part 1 Conclusion

41

Review Of What You Did In This Course

01:56
42

Your Next Steps

00:25

Chapter 8: Part 2 Introduction

43

Welcome to Part 2!

01:33
44

Course Design & Class Materials

07:05
45

Why Speed Is Critical to Your Success On Amazon

01:58
46

How to Communicate & Build a Relationship With Your Supplier

02:00
47

Module Review

00:58

Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples

48

Module Introduction

01:12
49

Why You Must Get Product Samples

03:11
50

Why You Need to Establish a Relationship With Your Supplier

01:44
51

The Importance of Product Quality & Negotiating

01:29
52

Action - Place an Order for 2-3 Product Samples

07:22
53

Module Review

00:40

Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon

54

Module Introduction

01:03
55

Action - Evaluate Your Samples Using Our General Criteria

06:42
56

Action - Create Your Own Sample Evaluation Criteria

06:33
57

Action - Take Product Pictures

07:01
58

Action - Use the Quality of Your Product Sample to Negotiate

02:25

Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon

59

Module Introduction

00:55
60

Action - Create an Amazon Seller Account

01:47
61

Action - Choose Your Product Category to List In

01:27
62

Action - Buy a UPC Code (Barcode)

03:27
63

Action - Create Your Barebones Product Listing

03:44
64

Module Review

00:55

Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing

65

Module Introduction

01:39
66

Erik's Experience With U.S. Customs

02:01
67

Action - Complete Supplier Checklist

06:44
68

Action - Pay Your Supplier

01:06
69

Action - Select a Single FBA Warehouse

02:12
70

Action - Prepare to Send Your Amazon FBA Inventory

04:52
71

Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes

00:49
72

Module Review

00:48

Chapter 13: Part 2 Conclusion

73

Module Introduction

00:41
74

Action - Add Vital Product Information

03:01
75

Action - Add Product Variations (Optional)

00:45
76

Action - Update Product Offer

01:02
77

Action - Add In Compliance Information (Optional)

00:44
78

Action - Upload Product Images

00:49
79

Action - Update Product Description

03:34
80

Action - Add In Product Keywords

02:42
81

Action - Fill Out 'More Details' For Your Product

02:40
82

Module Conclusion

01:14

Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization

83

Module Introduction

00:43
84

How to Contact Amazon Seller Support

01:31
85

Action - Upgrade Your Amazon Seller Account

01:36
86

Review Of What You Did In This Course

01:55
87

Module Review

00:39

Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend

88

Quick Overview of Part 3 Structure

02:44
89

Viral Launch Fundamentals

03:54
90

Understand Amazon Seller Central

05:03
91

Search For Product Keywords For Future Optimization

07:11

Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign

92

Action - Create a Coupon For Your Product

06:54
93

Action - Share Product On 3+ FB Groups

03:36
94

Action - List Product On Jumpsend

07:11
95

Action - Setup JumpSend Email Campaign

03:39

Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing

96

Introduction to Amazon PPC

02:48
97

Campaigns, Adgroups, & Keywords Overview

04:21
98

Amazon PPC Key Metrics & Terminology

05:58
99

What the Bid Price Does

02:59
100

Ideal ACoS Calculator

04:06
101

Action - Export Keyword Report & Put in Google Sheets

03:25
102

Action - Add in Negative Keywords

01:45
103

Action - Set Your Listing Autoresponder Up For Maximum Reviews

02:35
104

Choosing the Right Fiverr Seller for Amazon FBA

04:26
105

Next Steps On Where to Go From Here

01:42

Final Quiz

106

Final Quiz

Lesson Info

Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet

in this video, we're going to find three products that pass are choosing a product sheet sheet. I want to give you a heads up that this task is probably gonna take you a while, I think this is going to be the longest task in this course. But it's also one of the most vital. We want to make sure that we find products that pass all of our criteria here and that way it'll save us time down the road where we don't have to do a deep search on products that probably aren't going to be a good fit for us. So to get started, you're gonna want to have your choosing your product cheat sheet ready, which you can always find in your resource packet. And I've also attached it as a download to this video. Once you have it with you, you're gonna want to open up an internet browser and from here we're going to go back to amazon's bestseller list and just like in the video before we're gonna want to start in the category that we chose to start are searching. And in my example that category is pet suppli...

es. And from here we talked about how these products are not good because they're too competitive. So I'm going to jump into a subcategory and I think we actually want to go deeper than just one subcategory. So I'm gonna start our search in another subcategory Now, I'm gonna start looking through the subcategory to see if I can find any products that look interesting And right off the bat, I'm avoiding any product that has over 1000 reviews And that's because if we look at our sheet here, that's one of our criterias that if a product on the top 15 list has over 1000 reviews, I'm not going to choose that product. These dog diapers look like they might be interesting. What I'm gonna do is open up a new tab, go to amazon dot com and type in dog diapers and what I usually do just to do this as quick as possible is do a quick scroll and see if any of them have over 1000 reviews. So right off the bat, this one has over 1000 reviews. So I'm gonna start looking for different products and as you can probably see by now, the more familiar you are with this cheat sheet which just comes with practice, the quicker you can search through products. One thing I'm avoiding is any products that seem like they're going to have varying sizes. So these dog breeds for example have five different sizes and that means if we were to sell this product, we would have to source and hold this inventory all five of these sizes to compete with this seller and we don't want to do that, we're looking for a single product with no variations and part of this will get better and quicker at the more you do it. But also another part is, there's a lot of luck involved. I mean it might take you two hours to find a product that passes all our criteria. Or you could get lucky and the next product you choose is the product that's perfect. Here's an example of a product that all the reviews are under 1000. So it's made me curious and I'm gonna do the unicorn smasher. And the first thing I'm looking for now is do five of the top 10 products have a Bs are between 2500 and 25, 123. No, so it seems like the first couple of these items are selling pretty well, but there's not enough sales volume for it to be worth it because as you see after these first three products, the rest of these are not making hardly any sales if any at all. So I'm gonna keep looking for a different product. So I looked at every product so far in this subcategory and if I wanted to I could go even another subcategory deeper. But I don't think that would be a good idea because if we went that deep the bs are would be way too high for it to be worth it for us to sell those products. So I'm gonna go back to the dog subcategory and look for a different sub category within dogs. So we try to parallel accessories. Now I'm gonna try carriers and travel products And most these products seem too big or they have over 1000 reviews. So I'm just skipping through them, dog seat belt and you may be wondering If one of our criterias is the product selling prices between 15 and $75? Why would I consider a product that's selling for $9? And the reason why is if we search for the product, Maybe the average selling price is within 15-75. And the item we clicked was on the lower quality end of that spectrum or we could sell a premium product and make it within that price range. So for example, here would be a good example of what a more premium version of a dog car harness could look like that's within our selling price. But this one has over 1000 reviews. So I'm gonna look for something else for the sake of this video. I'm not gonna keep searching because this process is very boring to watch but I highly encourage you to start doing it yourself. Get familiar with it and don't worry if you start out really slow because the more you do this the quicker you're going to get at it. Now I'm gonna show you one of the products that I found with this method and it took me about an hour to find this product. But it does pass all our criteria and I found it when I was in the dog subcategory under colors harnesses and leashes and it was towards the end of this and it was this double dog leash. So I found it just like I showed you earlier, I was looking at these other products and I typed in double dog leash here and now let's run through the criteria just to show you what it looks like. The first was using unicorn smasher and I was looking for five of the top 10. Having a Bs are between and 25, six. So six out of 10. This was the double dog leash And next up was none of the top 10 have a Bs are below 500. None of them have over 1000 reviews. 10 of the top 15 have less than 201, 2, 3, 456 seven, 89, 10. This one, it was a little bit closer to almost not passing This product selling prices between 15 and $75. Some of these leashes are below $15, But also some of them are above. And I think if we were to lean towards selling a higher end of this product that we could sell it for above $15. So yes, the product is durable and unlikely to break while shipping for a dog leash. Yes, Product sizes smaller than eight x 8 x 8". Let's click on this and sometimes they don't have the dimensions here. So you just have to look at another listing. This one is 11.5 x 6.2 x 1.1. So the 11.5 is over 8", but the other two are really small and it's a leash, so I'm sure it folds together So I'm sure it could fit in an eight x 8 x eight box. And finally the product does not violate any copyrights or patents and I'm pretty sure it doesn't. But of course, before we want to import this product, we want to take a deeper look. So here was an example of a product that passed or choosing a product sheet sheet, like I mentioned before, this process will most likely take you awhile. And this product in particular took me an hour to find but don't get discouraged because I'm, the process feels like I'm not making any progress, I'm not making any progress and then all of a sudden you find like the perfect product. So it's definitely worth it to hang in there and you can do it. After doing the searching process for a while, I came across two more products that passed all our criteria on the choosing a product cheat sheet and the first was an acrylic stapler. And what I had to do was after searching through the pet category, I wanted to move to another category to get some fresh ideas. I took a look back at our product category sheet and I chose another category in our list of best categories. And that's how I came across this acrylic stapler and this is what it looks like. And then I also went to another category and in the baby category, I found a product called the belly casket which passed all our criteria. And I'll show you what that looks like here. In this video, we found three products that passed are choosing a product sheet sheet. In the next video, we're going to add these products to our product comparison sheet, pause this video now and don't move on until you found three products that pass are choosing a product cheat sheet.

Class Materials

Free Download

AFBA 2.4 - Basic Product Criteria.pdf

Bonus Materials with Purchase

AFBA 1.1 - All Course Resources.zip
All Course Resources.zip
AFBA 2.2 - Product Categories.pdf
AFBA 2.3 - Product Categories.pdf
AFBA 2.5 - Advanced_Product_Criteria.pdf
AFBA 3.1 - Product Categories.pdf
AFBA 3.3 - Choosing_Product_Cheatsheet.pdf
AFBA 3.4 - Choosing_Product_Cheatsheet.pdf
AFBA 3.6 - Basic_Product_Criteria.pdf
AFBA 4.1 - Advanced_Product_Criteria.pdf
AFBA 4.2 - Advanced_Product_Criteria.pdf
AFBA 4.3 - Advanced_Product_Criteria.pdf
AFBA 4.4 - Advanced_Product_Criteria.pdf
AFBA 4.5 - Advanced_Product_Criteria.pdf
AFBA 4.6 - Advanced_Product_Criteria.pdf
AFBA 4.7 - Advanced_Product_Criteria.pdf
AFBA 4.8 - Advanced_Product_Criteria.pdf
AFBA 4.9 - Advanced_Product_Criteria.pdf
AFBA 4.10 - Product_Comparison_Sheet.pdf
AFBA 8.2 - All Course Resources.zip
AFBA 10.2 - General Sample Questions.pdf
AFBA 10.3 - Create Your Own Sample Criteria.pdf
AFBA 10.4 - Taking Product Pictures.pdf
AFBA 10.5 - Communication Cheat Sheet.pdf
AFBA 11.4 - Buying a UPC Code.pdf
AFBA 11.5 - Creating Your Barebones Listing.pdf
AFBA 12.3 - Supplier Order Checklist.pdf
AFBA 12.5 - Selecting a Single FBA Warehouse.pdf
AFBA 12.6 - Send _ Replenish Inventory Guide.pdf
AFBA 13.2 - Listing Your Product.pdf
AFBA 13.3 - Listing Your Product.pdf
AFBA 13.4 - Listing Your Product.pdf
AFBA 13.5 - Listing Your Product.pdf
AFBA 13.6 - Listing Your Product.pdf
AFBA 13.7 - Listing Your Product.pdf
AFBA 13.8 - Listing Your Product.pdf
AFBA 13.9 - Listing Your Product.pdf
AFBA 15.2 - Why You Need a Viral Launch.pdf
AFBA 16.1 - Create a Coupon.pdf
AFBA 16.2 - Facebook Product Promotion Spreadsheet.xlsx
AFBA 16.2 - Facebook Review Group Templates.pdf
AFBA 16.2 - List of Facebook Review Groups.xlsx
AFBA 17.1 - Introduction to Amazon PPC.pdf
AFBA 17.2 - Campaigns, Adgroups, Keywords.pdf
AFBA 17.3 - Amazon PPC Key Metrics _ Terminology.pdf
AFBA 17.4 - What the Bid Price Does.pdf
AFBA 17.5 - Ideal ACoS Calculator.xlsx