Viral Launch Fundamentals
in this video, we're gonna talk about viral launch fundamentals. So actually what goes into the fundamentals of viral launch and what do you need to know? So what is your goal? Obviously your goal is to sell products and make money, we want to make money, but in the beginning you're really gonna have to be willing to lose this money. It sucks. But in order to gain reputation and build this up, you're gonna have to lose a little bit of money. And this is similar to startups. Startups raise a ton of capital and they're actually losing money in order to gain vier alito. So let's talk about your immediate goal. Your immediate goal is to sell products and get reviews. So this actually goes in one of our primary metrics covered in the next slide, but we just want sales velocity and we want reviews for the reputation. So the result in selling these products and getting reviews equals a lower Bs or Bs are our best sellers rank and that rank you higher in the search rankings. So what are the pr...
imary metrics? There are four primary metrics of a viral launch. Number one sales velocity. So this is the volume of sales during a period of time. The quicker you sell these sales and in your product, the higher your ranking goes up. Next reviews the number of reviews you get from buyers. These can be verified or not, but we'll talk about this later. Number three sales history, consistency is good. Let's establish a long list of transactions and keep getting more and more and more sales and keep them relatively consistent or continually going up. And finally, number four conversion rate, This is the buyers to the viewers of your listing. Higher conversion rate is better. For example, if you have 100 viewers and get 50 sales, that's 50% conversion rate, which is unreal. So now we're gonna talk about the four different launch strategies that you have. Strategy number one, a product giveaway, strategy number two amazon PPC PPC is pay per click and this is the amazon's built in advertising software. Number three existing audience if you already have an existing audience. Perfect. Because you're gonna be able to launch your strategy and launch your product and get out the door. And finally number four, which is our final strategy that we're going to talk about in this course is outside paid acquisition. This means like facebook ads, google ads, youtube ads, there's so many different types of outside paid acquisition that you can utilize to send your product getting more and more sales. So let's talk a little bit about your amazon tus or terms of service what is allowed and what is not allowed. So allowed, it's running promotions to increase sales. You can definitely do that. You can also send follow up email campaigns to customers and finally you can ask customers to leave honest reviews of your product. This is all completely allowed and anything that's not allowed is also allowed. So what that means is whenever amazon put something in there to us saying not allowed, you can't do that. But anything that's not in there, you're free to do that. Let me give you an example of what's not allowed and what people freak out a little bit about its offering compensation free or discounted products in exchange for a review. So if you offer these products in exchange for a review that is not allowed, you can't require review, but you can always ask for one, you can't say you need to give me a review or else something's gonna happen. Anything else is fair game.