Action - Add in Negative Keywords
now you may be wondering how do you create negative keywords? I have a perfect product with all the keywords set, but I don't want some keywords to show up in the listing. For example, maybe for a double dog leash, you don't want something to show up. Let's say somebody is searching for normal dog leash. You don't want that to show up as an exact phrase because then it will reduce your clicks and it will show up more and will not be good for your listing. So first of all, go to seller central, go to advertising campaign manager as we've been doing, scroll down to your listing. Let's say it's manual campaign that I just recently set up and then you're gonna want to create click negative keywords here, you can add negative keywords right there, let's say a dog leash and this is my negative phrase instead of phrase, I want negative exact because I don't want to show up. If you put double dog leash is a phrase because that would be under the phrase. So instead I'll make it negative exact. ...
So if somebody searches dog leash, I won't show up for that keyword, whereas double dog leash, I will still show up. That's the reason I would use negative keywords in this in this reason. Otherwise you can use negative phrase. And in that case let's say I for a double dog leash, I don't want to be showing up for water bottle, that's pretty obvious. But there are not some some obvious keywords as well in this, it could be water bottle for dogs would not show up and I can add a keyword and I won't show up for them.