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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Personal Stories
Number four personal stories we've gone over how important it is to tell a good story. You can even enroll in courses devoted to storytelling here on the learn from fiber platform. Those courses could help you if you decide to feature personal stories on your blog. Now, personal stories shouldn't be a form of self promotion. That's not the goal here, a reminder. Rather than talking about how great you are or how great your founder is or how great your product or services, you should form an emotional connection with your readers, speak to them conversationally and let them in on why they should trust you all while staying professional and educational. Some examples of personal story headlines, how my Children taught me patience. I hiked the Atlas Mountains Solo. Here's what I learned mistakes I made when I first started freelancing and how you can avoid them. These are all examples of personal stories, but their instructional in nature, they'll teach readers a thing or two and help the...
m solve problems and the headlines let readers know exactly what they'll be learning by engaging with the content. Sounds good to me. Next up, we have case studies
Ratings and Reviews
baldandorj east
I am happy to watch those video.
Student Work
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