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Personal Stories

Lesson 15 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

15. Personal Stories

Lessons

Class Trailer

Chapter 1: Why Launch a Company Blog?

1

Class Introduction to Content Marketing

01:36
2

Tell Your Story

02:47
3

Communicate with Customers

01:31
4

Be Competitive

02:19
5

Establish Your Brand Voice

02:59
6

Easily Repurpose Your Content

01:01
7

Improve Your Website Traffic

02:30

Lesson Info

Personal Stories

Number four personal stories we've gone over how important it is to tell a good story. You can even enroll in courses devoted to storytelling here on the learn from fiber platform. Those courses could help you if you decide to feature personal stories on your blog. Now, personal stories shouldn't be a form of self promotion. That's not the goal here, a reminder. Rather than talking about how great you are or how great your founder is or how great your product or services, you should form an emotional connection with your readers, speak to them conversationally and let them in on why they should trust you all while staying professional and educational. Some examples of personal story headlines, how my Children taught me patience. I hiked the Atlas Mountains Solo. Here's what I learned mistakes I made when I first started freelancing and how you can avoid them. These are all examples of personal stories, but their instructional in nature, they'll teach readers a thing or two and help the...

m solve problems and the headlines let readers know exactly what they'll be learning by engaging with the content. Sounds good to me. Next up, we have case studies