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Class Introduction to Content Marketing

Lesson 1 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

Class Introduction to Content Marketing

Lesson 1 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

1. Class Introduction to Content Marketing

Next Lesson: Tell Your Story


Class Trailer

Chapter 1: Why Launch a Company Blog?


Class Introduction to Content Marketing


Tell Your Story


Communicate with Customers


Be Competitive


Establish Your Brand Voice


Easily Repurpose Your Content


Improve Your Website Traffic


Lesson Info

Class Introduction to Content Marketing

Hi everyone. Thank you so much for buying this course. It means a lot that you'll be spending some time with me and I look forward to walking you through some proven strategies for creating blog posts that drive traffic in this first lesson. We'll discuss why you should launch a company blog. Let's get started. First off, I want you to close your eyes and picture your blog. Okay, keep your eyes open if you prefer, but picture your blog in its current state. What does it look like at this very moment? Where are you in your blogging journey? The truth is that it doesn't matter. I have worked with clients at all stages of their content marketing. Some have just begun to blog. They're putting the finishing touches on their first posts while others have written consistently but need an extra boost. Others are looking for a new writer to take over their content needs some have no idea where to begin. They don't yet have a blog. I'll repeat myself here wherever you are right now. It doesn't m...

atter because I want you to take a step back. I want you to look at things with a clear head that way you can use the material from this course to get where you want to go. This is why you've enrolled in this course, right? You're here to learn how launching a blog or how fine tuning your blog can help your brand succeed. You're here to master a series of strategies that can help you make each post the very best it can be so empty your mind. Let's keep things simple to start. Right now, I'm going to give you a list of reasons why your company absolutely needs a blog. These are the six most important things blogging will help you achieve.