Adjust your Bio
Your Instagram bio is really like the window of your business, if people are standing there looking in, what are they gonna see? You want them to open the door and come in, and here's what you need to include in your bio. You need to make sure that you have a mission statement or a tag line or something really explains what you do. You wanna have a description that represents your company's culture and your brand, and it can be short. You have 150 characters that you can use in your bio. You don't have to use all of them. You can use emojis if that's your thing, if emojis represent what you're doing and this is where you can put that branded hashtag because guess what? Thank you Instagram, like two weeks ago, you can now click into hashtags and you can click into @ mentions in your bio, and then you want to have a trackable link. Where are you driving traffic? And with that, you want to have a clear call-to-action that is related to your campaign so you need to be very crafty with that...
call-to-action. I'm gonna show you a couple in a minute. How do you drive traffic to your bio? And you might think about what are those call-to-actions, not just click the link in my bio 'cause that is just like what everyone's saying so how can you stand out and say something different? You want to say things like tickets are on sale now or limited availability, sign up today or new arrivals coming in March 27th. Literally put the date that you're gonna be doing that launch and that thing, whether its your new course, let people know when they can expect it to arrive, and then maybe it's the biggest sale of the year or there's only 30 seats left. Make people want to click that link in your bio, and then, if you're a videographer, watch my documentary. Theses are just different ideas that you can start with to drive traffic to your bio. Here are the two examples I"m gonna point out. One is mine here for the Instagram Expert, and like I said earlier, I'm a part of this pre-launch with Creative Live so I wanted to really help promote and get people in the room, fill seats and have people watch all over the world so I said, "Join me live on @CreativeLive," using their hashtag. Remember the @ mention is live, so anyone that doesn't know or didn't know what Creative Live was, they could click that and go right over to Creative Live's account, and then when you click into their hashtag, you can see what content is showing up in that hashtag, and then I have a unique URL that is spelled out so you know exactly what it is if you click it. For those of you that are healthy eaters and vegan, my daughter's account, Blissful Gatherings, she has a business here in San Diego, she has tickets that she sells to physically come to her event in person. Once a month, they have a five-course vegan meal, her and her partner do, and my husband and I had the pleasure of eating there last month and it was unbelievable what they serve. I would have paid $100 at a restaurant for all the food, it was so delicious, but what I love that they do so well is they always have the next event in their bio to reserve the tickets and once they sell out, they either say tickets are sold out, sign up for the next event, so once you sell out of something, you can have a wait list. If you're a photographer and you just can only take a certain amount of fittings, you can have a wait list and people can sign up for that wait list. So clear call-to-actions, Lila uses emojis, the avocado, rightfully so, with a little star, and I use Sue Bee 'cause that's the emoji that I use frequently. So that gives you guys some ideas. All right, it is not someone's job to figure out what you do. It is your job to tell people exactly what you do. You have to make it so clear that a 10 year old can understand. What is the action that you want them to do? And you need to make it really clear. So let's go over the four-step checklist right now. Number one, is your avatar professional? 'Cause if it isn't, you need to change that. A lot of times I see people's bios and their logo is there and I can't even read it 'cause it doesn't fit in the circle or their photo is cropped from a wedding and it's blurry. So if you're in business, invest in a good photo shoot and make sure your avatar is unique and it stands out and it represents your business. Number two, does your bio speak to who you are and what you want to attract? And if you're not sure, just do a focus group and ask people, "Does this make sense? "Can you understand exactly what I'm trying to do?" And does your call-to-action help drive the traffic to your main campaign goal? You want to make sure that you are really clear with what you want people to do there. And is that bio link trackable? Are you tracking who's clicking it and looking at your stats and your data to see are you having success with that campaign? So that's the checklist for the bio. Let's go over the recap for this step. You want to use a trackable bio link, you want to make sure that your bio's concise and clear and there should be no guess work for anyone and you want to bring attention to your launch.
Think Instagram is just for beach vacation selfies and shots of your quinoa-kale bowls? Think again. With more than 1 billion active monthly users, Instagram is one of the fastest-growing social marketing platforms for business. But while you might recognize the power of Instagram and its millions of enthusiastic devotees, leveraging that power is a whole other story.
Sue Zimmerman is a highly sought-after social media marketing educator, speaker and business coach who specializes in teaching entrepreneurs, executives and marketing professionals how to use Instagram to boost their brand and drive their business forward.
Sue will explore every aspect of the Instagram universe—from how to use Instagram Stories and Highlights to how to master the site’s elusive algorithm—so you’re ready and able to grow your presence, build and engage your audience, and rack up sales.
In this class, you’ll learn how to:
- Work with, not against, the Instagram algorithm.
- Create effective and appropriate content for your feed and Instagram Stories.
- Use Instagram Stories and bio links creatively.
- Organize your content.
- Craft an eye-catching and consistent look and feel.
- Get your followers to take action.
- Conduct hashtag research.
- Figure out the end game for each of your posts.
- Develop a posting schedule.