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Branding Your Business

Lesson 15 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Branding Your Business

Lesson 15 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

15. Branding Your Business

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Branding Your Business

now that you have all your social media accounts, your website, you're officially set up, it's time to create a visual identity and how you look and how you present yourself and that's called branding. So by branding your business, we mean coming up with sort of a style that you can stay consistent with, you have so many platforms that you're gonna be pushing yourself out on, there's your website, there's business cards, there's instagram, you never know, you might go to a trade show but deciding on how you want to present yourself as far as a visual way, as far as graphics, as far as colors, fonts, themes, you want to start to decide that now. So that when you go to build your website, you go to build your instagram, you go to make your business card, everything is consistent, everything flows and you're able to really present yourself in one business manner. Um Not to say you need something specific or look, but everyone kinda looks different, Everyone has their own style. But start ...

thinking about graphics. Do I want to have a graphic in my profile picture? Do I want to have a logo that I print on stuff? Maybe it becomes a logo watermark for your head shots that you're doing. Um you want to think about your color schemes, you know, maybe you're shooting weddings and you want things to be bright and light, Maybe you're shooting portraits, you want to be more dark and fine art and so that is how you present yourself, Maybe your font is more cursive writing and elegant that you might use for your weddings or it's more print addie or more college looking if you're doing more graduation photos, um just think about your overall theme that you're going to use as a brand and we'll get more into that and how to apply it to all the different aspects of what you're doing advertising wise, website wise, instagram wise, but keep it in mind some of the stuff you may be able to just do on your own if you feel like you want to start getting into graphic design and you feel creative enough and you want to keep going, you can, you can also outsources to other artists who are more, you know, app to making graphics and fonts and building out stuff and we'll include some resources for that in the worksheet below. I don't know if it's below, but it's around. So in the case study at the end of this section, we're going to go over examples of, you know, your branding and how we brand with different businesses and what to do as far as that goes

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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