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The Photography Gear You Need to Start a Business

Lesson 17 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

The Photography Gear You Need to Start a Business

Lesson 17 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

17. The Photography Gear You Need to Start a Business

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

The Photography Gear You Need to Start a Business

Alright, let's talk about some fun photography stuff. We actually want to talk about, what gear do you need to start your business now, you don't need the most expensive, most up to date gear to get going eventually. You may want that if it's your personal preference, but you really just need some basic stuff to start your business with photography. So let's talk about different gear packages you may want based on different styles of photography. First off, let's talk about wedding photography Now for wedding photography kind of depends on your style, but all you really need to really just a base starting level is one camera, a medium range lens and a flash. Now you can get away with a lot with a small wedding with just that sort of package. Um, I like to have dual cameras and I have to like to have a long lens, like a 70-200 type of lens And a medium wide range Zoom lens, something like the 24-70 sort of hero lens. Now, usually I do that because I like stepping back at weddings and ha...

ving a really long lens and not being in the way. But then when you do big formal photos, you want to be able to get wide enough to do those. Um, so that's kind of the next level. Now, full wedding package would be two cameras, portrait lens, dual flashes, long lens, medium lens, Maybe a really fast light lens, like a 1.2 or 1.8 to do at night during the dances. But again, you could really get away with shooting a wedding event with a medium range, even a kit lens, it may just be a little harder than getting all the other gear. We'll talk more about this in the case study and I'll show you some examples of some stuff portrait photography. You really realize this is like the base stuff that you need would just be a portrait lens, something like a 50 millimeter and 85 millimeter, maybe even just a 35 millimeter something that's really nice to shoot portraits and headshots. Now I use an 85 millimeter to shoot my portraits in my head shots and that's all I use. I literally use one lens to shoot head shots and that has served me really well. And those are not super expensive to get very basic stuff. Headshots, headshots a little different than portraits, portraits you can kind of do in the dark and do with really cool, interesting light. Head shots are very all evenly lit. So you may need some sort of source of light now that could come free like natural light, like a big giant window if you're renting a studio or you can have a flash with a diffusion or you can have video light setups but typically you can just use nice big natural light and a lens in a camera again back to the 85 back to the nice 50 back to the portrait lens for your headshots. Events. Now events are very similar to weddings, a little less formal, less setup shots, it's really just kind of just running around grabbing stuff and again, you can get away with a medium to long range zoom and a camera, something like a 24-70, I've done a full event on. Um, but again, something like that helps to have two cameras or it helps to have a long lens, like a 70, And a wide lens, like a 24-70, even wider if you're doing like a big corporate shot. Um, so it really kind of depends on your event, but you don't need to spend a lot of money. All you have is like a medium range zoom and that's all you got. You can achieve that and then you just keep putting that money back in your company to eventually get the nicer lens and maybe that second camera In the case study, we'll be looking specifically at what I'm using right now currently, which has changed over time over the last 10-15 years. We're gonna take a look at what I take out on a wedding event shoot and we're gonna take a look at what I would take out on my headshot portrait session

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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