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On Set - Getting Work in a Competitive Environment

Lesson 26 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

On Set - Getting Work in a Competitive Environment

Lesson 26 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

26. On Set - Getting Work in a Competitive Environment

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

On Set - Getting Work in a Competitive Environment

depending on where you are, you're gonna have other photographers that you're competing with. Um it's not necessarily like very competitive depending on where you live now. I'm based in L. A. So there are tons of photographers. Um The big thing is that your specific to the person you are. So your style is different than anyone else. So you want to play to that my style of shooting along with the way interact with people is gonna what's separating me from other people. Um With head shots and with modeling, it's a really big deal that you can make them feel comfortable. You can have different ways of interacting with your clients. Um And that's kind of what separates you from the base setting. Once you get into it is offering your product, what products are you offering that are different from other people already. My style is different than anyone else. Like anyone else's style is different. There are similarities because headshots are looking for a very specific thing. But what I offer...

when people come and shoot is that I do one bright sort of full light headshot set up in like the typical commercial way. And then because usually the stages I rent I can shut the light out, I have a set up with one single light in the corner where I can block everything out and have a single spotlight. So that creates a different mood dynamic look for people. And that I think is kind of nice that I can offer that real quick and I can set it up and tear it down. It doesn't take too much more time and it kind of helps the diversity in what I'm shooting. One thing that I did was looked at other photographers in my area to see what they were doing. Um And I tried to find a way to, you know, make myself look a little different. Um Again, it's all different with headshots in L. A. With photographers because they do need a specific look. Um But you know, everyone has their own style and price point. So being able to differentiate yourself in price and in style but still maintain the sort of world that they need as far as photography goes is kind of the key. It's a balance and it's really hard to kind of grasp and get ahold of, but practicing and shooting for free is a really good way to start doing that. Something that helps me a lot is being able to conform to what my client needs. Um Today, our model came in with some headshots that she already have which are great and they work well. Um the good thing about actors in Hollywood is that they always need something different, right? For different roles and you have different looks. So based on what she already has, I'm going to tailor my shots to be different. So we're not overlapping with the other photographer. Um And the other shots are wonderful and great and that photographer is really good. Um And these are just gonna be a little different to help her get jobs in the future. Um So being able to sort of adapt and create things that aren't the same as what she already has is really great, especially for your business.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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