Skip to main content

Why You Need a Website and Platform Options

Lesson 31 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Why You Need a Website and Platform Options

Lesson 31 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

31. Why You Need a Website and Platform Options

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Why You Need a Website and Platform Options

So why do we have websites? Well, a lot of it has to do with being basically the front of your store or the way to contact the outside world. We have social media and we have all these other aspects. We have facebook and all these things, but having a website is really ownership by you and it's your front facing is the first front facing thing you have to your client, whether that be them finding you, them hiring you them finding out who you are and what you're about so that they feel comfortable and they trust you for them to hire you. The website is also for you to be able to control what you share, you're gonna be able to control your business as far as the types of photography you do, how people can contact you. Um your pricing, maybe basically your entire branding is based off of your website. So part of doing this is picking a platform on how to do this. Now there are basically two different ways to build a website as its own. And there's another way of using a photo centric webs...

ite. So let's start with fully constructing a website. Now you can use a company like squarespace or Wix where you can kind of plug in play, you pick a template that a lot of other photographers use. This is very good and very easy for someone who doesn't want to go into the depths of coding and building out different ways of like constructing their site if you want to do that, you need to use something like Wordpress or you can actually learn html and actually build your own website between these two. I would honestly go with the plug in place. Squarespace Wix sort of style of website. Um squarespace I know cost a little bit of money, which you can find different sort of levels of how much you want to pay as far as tears and templates like that. These sites also construct ways that will build your mobile site when someone's looking on on a phone or a tablet versus your actual desktop. You can really, it's really easy for you to implement portfolios. They have different styles of portfolios that you can show. It will compress and change your photos to really fit and run well on a website. A website that looks professionally made. Um and that's kind of the big deal about a website to is that you're able to present a professional looking front. Like you've taken time, money and effort into what you're doing. One quick option is that Wicks will offer you a site for free. They'll show advertisements and stuff for them. Um, but if you want to start right away, Wicks is the way to get started. You can eventually pay to make those go away. So photography centric websites or websites like zen folio smugmug 500 picks and these websites and platforms are actually created for photographers specifically. And that means that a lot of their templates and a lot of ways you build their website is meant for photography. Also they allow access for clients or sharing photos or hosting your photos. We're actually even printing through their website. Now you can do several different tiers on all these different websites. Um Usually there's a free tier where there's advertisements. You can't do much. Also your website, U. R. L. Is your name or your company slash zen folio or slash uh smugmug or something like that. And as you pay you get things opened up for you. So we'll talk more about this in the case study. But I personally use N. Folio and I pay for the top tier which means that I can apply my own U. R. L. With my own name that I bought from Go Daddy. And now I have access to everything that they provide. And for me a lot of that has to do with having clients be able to access their photos and their galleries with a password. I can decide to put on watermarks through the site. I can also lock downloadable links or unlock damnable links. I can create online galleries for my clients. I can create links to Pinterest. There's a million things you can do that are already built into the hosting. Um A lot of people end up using this as a way for client access but then they'll use Wordpress or squarespace as their front facing website. So you can have a marriage between the two. Or you can just use one or the other. The goal of this is to just get you started. We want you to get your website up and running because that's how you're going to start to get clients. Now, if that's a free option for you to get going now take it and go for it. Unless you're ready to spend some money and start building it, it's very easy to transfer hosts in different websites and it's also very easy just to rebuild your site. Once you've created one, you're going to see what works for you, what doesn't work for you. As you start to shoot more clients, you're gonna have more content to put on your websites. And then also you'll start to see how you're going to share photos with your clients, which we'll get more into later. Do you like just downloading or sending them a thumb drive or do you want a site that will allow them to come in and have a password and stuff like that? The big thing is to just get going and get started

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

RELATED ARTICLES

Recent

Articles

Recent

Articles

Recent

Articles

Recent

Articles

Recent

Articles

RELATED ARTICLES

Recent

Articles