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What Kind of Photography Business Do You Want to Start

Lesson 3 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

What Kind of Photography Business Do You Want to Start

Lesson 3 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

3. What Kind of Photography Business Do You Want to Start

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

What Kind of Photography Business Do You Want to Start

So let's talk about what kind of photography business you want to start often in my experience. Um it has helped to focus on one specific type of photography as you start out. Um you will get asked to do all these other different types of photography, but to help you get going and to help you target audiences and start making money faster, you should try to really hone in on one specific thing. I've sort of narrowed it down to three different bigger categories that we can kind of talk about throughout this class. Um so let's talk about those. The first one is portrait and headshot photography. Now this focuses on shooting people for headshots, for business profiles, for internet stuff. A lot of actors need head shots, a lot of people getting into business need pictures for their linkedin profiles, stuff like that. And this is actually what I'm doing right now. So we'll focus on that in our case studies For portraits and headshots. That also includes shooting families, you know, graduat...

ion photos, mother's day, maternity, all that sort of stuff really falls into this category #2 event and wedding photography. Now, I've been shooting weddings for over 12 years and I actually have separate websites for my weddings and events and my portrait and headshots, photography now. Um I do this because wedding and events is a definitely a different style than doing setting up portraits and headshots. Um it's way more date based and it's way more journalistic sort of photography based, but it also includes headshots and portraits while you're shooting weddings. Um So we'll talk about that because it's a little bit of a different way to set things up and stakes are a little bit higher because you're capturing moments versus setting a moment up. So we'll talk about that in as far as weddings and events goes, Number three is fine art photography. Now I call this fine art photography because it's a little bit more art based. Um and this is for people who are trying to sell their prints, sell their portraits, do stock photography again, you're not dealing with clients as much when you're shooting the photo, you're dealing with clients after you've printed the photo or posted the photo. So it's a little bit different than setting up a headshot or setting up a date for a wedding. Um, so we'll talk a little bit more about fine art stuff. I actually haven't done a whole lot of it, but I have a lot of friends that have and I know the tips and tricks to really get going with that and where to start selling your prints. So there are other different types of photography and there's different ways that you can make money with your photography, such as being a journalistic photographer in college. I worked for my newspaper and I used to just go out and shoot photos for the newspaper. Um, there's product photography. Uh and there's print ad photography now, a lot of these are more are more commercial client based. Um and it takes a little bit of time to get established. These are a little bit harder to just start as your own home business. So we're not going to be focusing on that as much, but you can definitely go get a job at a newspaper or go to events and shoot and try and sell those to a newspaper. We won't be covering that. Um or you can really start shooting products and going to companies and telling them that you want to shoot like their new toy that's coming out or the new jewelry that they're shooting. But again, that takes a little bit of a different motion than starting your own business and dealing with clients. It's more advertising for bigger companies and requires a little bit of a different aspect of what we're talking about today. There are a few things to consider when you're starting your photography company, as far as picking sort of what category you're going to be shooting. Um Often we're gonna be doing all of it because you want to work and you want to make money. Um There are things to take into consideration though, especially where you are. I'm based in Los Angeles and being in Los Angeles, the wedding industry and the headshot industry is totally saturated. In fact, the photography industry is totally saturated. So I've really focused on actor Headshots because I know that there are plentiful actors in Los Angeles and in Hollywood looking for headshots. Um I've really kind of stepped away from the weddings in Los Angeles because there are just so many wedding photographers. So when you're starting your business, think about where you are, what country, what city, um what region you're in? Um There are a lot of destination places. There's a place out here in California called Palm Springs where most of the photographers out there are wedding photographers because a lot of weddings come out there and so it's a really good idea to think about where you are and where you're situated and what's needed in that area to maybe think about considering where you want to push your photography in. Another thing to consider, especially starting out is what your personal network is. If you're at the age where all your friends are getting married and engaged, maybe you should lean into engagement and wedding photos. If you're at the age where a lot of your friends are having babies, maybe you should lean into maternity photos, newborn photos. If you're at the age where a lot of your friends are graduating from high school or they have kids graduating from high school, maybe you lean into those sort of sections as far as portraits go. So really think about your personal network because that's how you're gonna get your first clients and that's how you're gonna get your feet off the ground and then you can sort of start to like design and mold your own photography business from that. So really take all of these into consideration, because this will really inform everything from this time out. If you're a portrait photographer, a headshot photographer, that's what your website is gonna start to look like. That's how you're gonna advertise yourself. If you're a wedding photographer, that's what your website is gonna look like, and that's how you're gonna advertise yourselves. This is very important to start considering and make a decision about what type of photography you are and what type of business you're going to do. So get on that worksheet, and it's the first thing you're gonna check off and decide what kind of photography business are you.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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